Problems

KickstarterIn June 2018, Arthur Lhermitte launched a Quickstarter campaign on Kickstarter for his Leather Webcam Covers. The success of this campaign was significant, raising €20,273 thanks to 1,996 backers in just 20 days.Why it worked: The Quickstarter campaign focused on creating a simple and small campaign, which resonated well with backers. The product, made from leather leftovers and micro-suction tape, was affordable, fun, and easy to produce, striking a chord with consumers looking for innovative yet practical solutions.InstagramArthur uses Instagram to showcase the production process, inspirations, and new products for Striiiipes. By providing behind-the-scenes glimpses of the brand, he keeps followers engaged and informed about the latest offerings. This platform serves as a visual tool to connect with customers and build brand loyalty.Why it worked: Instagram's visual nature aligns well with a fashion brand like Striiiipes, allowing Arthur to showcase the craftsmanship and uniqueness of his products. By sharing authentic and engaging content, he can attract new followers and retain existing customers who appreciate the brand's aesthetic and values.