KÜiK Meal

How We Crowdfunded And Validated Our Meal Replacement Product

September 4th, 2019
Enric Miquel Pico
Founder, KÜiK Meal
$12K
revenue/mo
3
Founders
6
Employees
KÜiK Meal
from Barcelona, Catalonia, Spain
started May 2018
$12,000
revenue/mo
3
Founders
6
Employees
market size
$8.05T
avg revenue (monthly)
$745K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Instagram, Google Analytics, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books Enric recommends to grow your business!
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Note: This business is no longer running. It was started in 2018 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hello guys! I’m Enric Miquel and am I the Founder of KÜiK Meal, but I am also working as International Marketing Manager in Laboratoires Grand Fontaine. I am a pharmacist from the University of Barcelona and have been working in the pharmaceutical marketing field for the last 5 years.

KÜiK Meal is an answer to the accelerated path we all live in, it is designed for those who lack time to cook or are frequently tempted with junk food. With KÜiK Meal you get a complete and balanced meal with all the macro and micronutrients you need to keep going with your day. It can be taken either for breakfast, lunch or dinner. KÜiK Meal was the first sweet and savoury complete food in powder!

Since we are all concerned about environmental issues, we really paid attention to this subject and this is why we have always worked under the zero-waste philosophy: our packaging it’s minimal as we use just one bag of 1,5 kg of powder that contains up to 15 meals of 100 g. Also, in order to reduce chemical contamination, we only print with one black ink.

To that date, we have already served 14.000 meals throughout Spain, France and Portugal. Besides, this...

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