Tactica

How I Created A Multitool And Built A $1M Sustainable Product Business

September 26th, 2019
Michael Chijoff
Founder, Tactica
$100K
revenue/mo
1
Founders
2
Employees
Tactica
from Victoria, Australia
started
$100,000
revenue/mo
1
Founders
2
Employees
market size
$16.2B
avg revenue (monthly)
$67.3K
starting costs
$23.8K
gross margin
40%
time to build
210 days
average product price
$29
growth channels
Organic social media
business model
content-library
best tools
Dropbox, WooCommerce, Amazon
time investment
Full time
pros & cons
41 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
platform
productivity
freelance
Discover what books Michael recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Mike Chijoff and I’m the founder of Tactica. We create cool stuff for your everyday adventures.

After many years running an industrial design consultancy, I decided it was time that we started developing our own products. It was too often a case where In the consultancy, innovation after innovation would not, for varying reasons, see the light of day. It was at this point that I decided it was time to take ownership of the client and develop our own products. In 2016, Tactica was born.

Our founding product the M100 is sold around the world through distributors, wholesalers and direct to the customer. Tactica generates around 80,000 revenue a month and continues to grow through its investment in research + development in materials, design, and technology.

how-i-created-a-multitool-and-built-a-1m-sustainable-product-business
M100 multitool (now in its 3rd iteration since the Kickstarter campaign)

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