22 Best Business Ideas For Athletes & Sports Lovers (2022)

22 Best Business Ideas For Athletes & Sports Lovers (2022)

To be involved in the sports industry doesn't always mean you need to be an active athlete.

There are a variety of business opportunities for those who have the experience and those that just have a love for the game.

Regardless of your experience, you may have an opportunity to turn your passion into a profitable business venture.

We put together a list of 40 business ideas for sports lovers and athletes.

Here they are:

1. Start an online fitness business ($15.8K/month)

Thinking of starting an online fitness business?

Online fitness is growing rapidly in popularity because it's convenient, affordable, and accessible to everyone. The best part is that you don't have to leave your home to start.

Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don't have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and internet connection to get started.

How Much Can You Make?
$2,000 — $108,333,333/month
Average Initial Investment
$29,925
Skills

Case Study

I was once just an out of shape, overweight guy with a goal to make a change. I started my health and fitness journey by losing 90lbs. The discipline and drive it took to go from never exercising at all to achieving such significant weight loss taught me a lot about goals and how to attain them.

TeamFFLEX is my online personal training platform that coaches athletes, Hollywood actors, professional musicians and everyday people all around the world. Starting with literally 0 dollars and a hell of a lot of drive I successfully built my business into the 6 figures in less than a year. Today, TeamFFLEX LLC does $48,000 a month and is growing continually month after month.

how-i-started-a-48k-month-business-with-an-online-fitness-training-service

Do you want to start an online fitness business the right way? Learn how!

2. Create a new sport

How Much Can You Make?
$1,000,000/month
Skills

Case Study

Hello, my name is Chris Meade, and I’m the co-founder of CROSSNET, the world’s first four-way volleyball game. We have created a revolutionary four-way volleyball net where four players compete in a hybrid version of foursquare and volleyball in a competitive game to 11, win by 2.

We began working on our first prototype of CROSSNET during the summer of 2017 when I and our co-founders Greg Meade and Mike Delpapa moved to Miami to start our business. In 2018 we did $74,000 in revenue and just one year later we 30x’d our business in 2019 to $2,250,000 in sales.

how-we-invented-a-2-5m-year-four-way-volleyball-net

Learn about such a success story!

3. Start a ticketing platform business ($125K/month)

How Much Can You Make?
$100,000 — $1,500,000/month
Average Initial Investment
$145,250
Time To Revenue
360 days
Skills

Case Study

My name is Lars Helgeson and I am the founder of GreenRope, a CRM and marketing automation platform. Our company started in 2000 as an email marketing SaaS and in 2008 decided to focus on the challenges that businesses face in managing sales, marketing, customer service, and operations.

GreenRope has over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities.

on-starting-a-160k-month-crm-automations-company-after-a-us-air-force-career

Check some of the successful ticketing platforms to get an idea for your own business!

4. Start a sports podcast ($30K/month)

How Much Can You Make?
$30,000/month
Skills

Case Study

My name is Sean Green and I’m the co-founder of The Sports Gambling Podcast Network and co-host of The Sports Gambling Podcast. In 2011 I hosted the first episode of The Sports Gambling Podcast with my partner Ryan Kramer. At the time I didn’t realize I was starting a business, I just thought I was talking about betting on football with my buddy.

In the following ten years, we’ve grown it from two guys recording their conversation in a garage to a legit sports gambling media empire. We have over 15 shows under our brand, multi-million downloads per year and have reached $30K/month in revenue.

i-started-a-360k-year-podcast-about-sports-betting

Learn how to start a podcast!

5. Start a sports betting website

Sports betting has continued to become popular over the past years. Although sports betting is still not legal everywhere, the global betting market is huge and can be lucrative. If you love sports and looking for a profitable sporting-related business, you may consider starting a sports betting website.

However, before starting your sports betting website, make sure sports betting is legal in your state and that you have the required permits and licenses.

How Much Can You Make?
$30,000/month
Average Initial Investment
$30,000
Skills

Case Study

My name is Sean Green and I’m the co-founder of The Sports Gambling Podcast Network and co-host of The Sports Gambling Podcast. In 2011 I hosted the first episode of The Sports Gambling Podcast with my partner Ryan Kramer. At the time I didn’t realize I was starting a business, I just thought I was talking about betting on football with my buddy.

In the following ten years, we’ve grown it from two guys recording their conversation in a garage to a legit sports gambling media empire. We have over 15 shows under our brand, multi-million downloads per year and have reached $30K/month in revenue.

i-started-a-360k-year-podcast-about-sports-betting

If you want to start a sports betting website, here are 3 steps you have to do:

6. Start a sporting goods store ($7.5K/month)

Experts estimate that consumer preference for the latest techniques in sports equipment and fitness gadgets will increase rapidly over the coming years. If you intend to start a sporting good and equipment store, research the market and identify target customers. You can focus on sporting equipment or include sports clothing in your business. You need to make sure you offer a wide range of sports products and ensure the pricing is fair.

How Much Can You Make?
$7,500 — $1,000,000/month
Average Initial Investment
$25,500
Time To Revenue
300 days
Skills
Business model

Case Study

I’m Alan Barker, founder of Infinite Discs - the largest direct-to-consumer disc golf retailer in the world. I’m a 42-year-old father of five with a primary focus on faith and family. I am very conservative and don’t consider myself a risk-taker, but the last time I worked for someone else was my sophomore year of college. I have been fortunate to find opportunities and then act on them.

I started this business as a side project just after I started playing disc golf in 2012. The business began as a hobby and an excuse to test out new disc golf products. I was hoping to make a few bucks back to cover the costs I spent on product testing. I never imagined that I would be able to make a living from this business. I could not have fathomed that I would one day have more than 50 employees on the payroll.

i-turned-my-hobby-into-a-12m-year-disc-golf-business

Learn how to start such business here:

7. Become an online fitness coach ($42K/month)

Online fitness coaching is the use of live video or recorded video to offer fitness classes to an online audience at a fee. To become successful in business, online fitness coaches should possess the following personal qualities:

  • Stay focused on clients’ needs and goals
  • Be ready to walk the talk
  • Ask the clients questions
  • Focused on educating the client
  • Adjust to a language clients understand

Increase in number of internet usersand more hours spent online, online businesses will keep thriving.

Therefore, fitness coaches looking to expand their businesses or venture into new markets can consider starting an online fitness coach business.

How Much Can You Make?
$250 — $39,875,000/month
Average Initial Investment
$1,333
Time To Revenue
180 days
Skills
Business model

Case Study

I was once just an out of shape, overweight guy with a goal to make a change. I started my health and fitness journey by losing 90lbs. The discipline and drive it took to go from never exercising at all to achieving such significant weight loss taught me a lot about goals and how to attain them.

TeamFFLEX is my online personal training platform that coaches athletes, Hollywood actors, professional musicians and everyday people all around the world. Starting with literally 0 dollars and a hell of a lot of drive I successfully built my business into the 6 figures in less than a year. Today, TeamFFLEX LLC does $48,000 a month and is growing continually month after month.

how-i-started-a-48k-month-business-with-an-online-fitness-training-service

Here is all you need to become an online fitness coach:

8. Start a gym management software ($300K/month)

How Much Can You Make?
$50,000 — $300,000/month
Average Initial Investment
$50,500
Skills

Case Study

To date, we’ve bootstrapped our business to over $100,000 MRR. We’re especially proud to be the only platform in our space who serve the best interests of our clients first, having no investors to answer to.

how-i-created-a-software-to-manage-gyms-and-reached-100k-month-in-revenue

Check this gym management software to see how it all works:

9. Start an athletic clothing line

How Much Can You Make?
$15,000 — $60,000/month
Average Initial Investment
$30,000
Time To Revenue
300 days
Skills
Business model

Case Study

Hi, my name is Paul Dickey, I'm 23 years old, and I am the founder of Spuds, a men’s performance apparel company currently based out of the Monterey, California area.

Spuds is in the very early stages of formation, starting less than six months ago. I am the sole founder and still currently the only employee (looking to changing that soon!). I am currently focusing our efforts on our production/product development, as well as marketing efforts to start gaining momentum.

raising-15-000-for-a-cross-functional-pair-of-shorts

Starting an athletic clothing line have never been easier:

10. Start a sports coaching business ($4.76K/month)

Sports coaching is a fast-growing industry in all areas of the world. If you have a sports coaching qualification and experience, you can turn those experiences into a profitable business. You can offer coaching to teams or individuals depending on your preference and the nature of sports. You may join sports associations or attend networking events to market your sports coaching abilities.

How Much Can You Make?
Time To Revenue
360 days
Skills
Business model

Case Study

My name is Sarah Wolfer and I am the CEO and Founder of Girl Boss Sports. I have been playing soccer since I was 4 years old and coaching soccer since I was 14. I played collegiately and semi-professionally and have coached at all levels from ages 2-22 including at the collegiate level. Most recently I switched sports and have begun playing professional tackle football with the Oregon Ravens who are part of the Women’s National Football Conference. I am also a licensed mental health therapist part-time as I build up my business.

Since starting Girl Boss Sports, I have hired over 20 women to become soccer coaches in the Greater Seattle area - this clearly shows that the common myth that “there are no women interested in or qualified to coach” is in fact false. In addition, we have brought in an average of $4700 of revenue per month over the last 6 months, partnered with over 10 other companies or organizations to work toward the same 2 goals mentioned above, and have worked with hundreds of athletes and teams in the Greater Seattle area.

how-i-started-a-4-8k-month-business-offering-sports-coaching-services-by-women

Learn exactly how to start a sports coaching business...

11. Become a sports blogger ($11.2K/month)

Are you passionate about sports? You can start a sporting blog, and earn extra income sharing stories of the games you enjoy. Unfortunately, sports blogging is not a new thing, and so you should expect a lot of competition. To be successful, find a niche loved by your target audience and market it via social media and sports-related websites.

How Much Can You Make?
$250 — $18,400/month
Average Initial Investment
$200
Skills

Case Study

My name is Seth Keysor, and I’m the creator of the Chief in the North Newsletter, a Substack publication dedicated to covering the Kansas City Chiefs and the NFL at large.

In under 2 years since I started this site, over 5,500 subscribers have jumped on board and it’s reached a point that it’s gone from a hobby that pays to a legitimate side income of over $4,000 a month.

how-i-started-a-nfl-newsletter-that-earns-4k-month-side-hustle

Learn more about becoming a sports blogger:

12. Start a facebook group

Facebook is one of the oldest and largest social networking sites out there. Facebook offers its users a Group feature where one can join a community of people with similar interests. As per statistics, around 1.8 billion people use Facebook Groups each month.

Groups allow the members to have organic discussions, post content, and share their valuable experiences & knowledge with each other. The shared knowledge helped startups, business owners, freelancers, and professionals with their social media growth, lead generation, and customer acquisition.

How Much Can You Make?
$1,000 — $600,000/month
Skills

Case Study

Hello! My name is D’Shawn Russell and I am the founder and CEO of Southern Elegance Candle Company. I started the company 4 years ago as a side hustle to make some extra money on the weekends and to get me out of the house. But it quickly grew to much more than I expected.

You can check out our brand story video here: Southern Elegance: Candles Crafted In The South

how-i-started-a-20k-month-southern-inspired-candle-business

Learn how to make money with facebook groups!

13. Start a sports PR business

How Much Can You Make?
$16,000/month
Time To Revenue
360 days
Skills
Business model

Case Study

My name is Jay Fuller, I’m one of three co-founders of athlo agncy. – a personal branding startup for the anonymous college athlete navigating NIL (Name, Image, and Likeness). Our flagship product is a personal branding workshop, pre-recorded in a MasterClass-like format. Facilitated by my other two co-founders – Aly and Isaac Nauta (brother and sister).

We’ve been able to add athlo ambassadors, participate in an event with UGA baseball and a sports accelerator, and have two on-campus workshops scheduled this summer with two different universities.

on-starting-a-business-helping-student-athletes-monetize-their-personal-brand

Here is how to start your own PR business!

14. Start a gym bag brand

How Much Can You Make?
$771,000/month
Time To Revenue
270 days
Skills
Business model
Work from home

Case Study

I am Matt Dawson and am the President of Ironmaster. We manufacture and sell our brand of home gym fitness equipment domestically and in more than 20 International markets. Ironmaster specializes in strength training gear, primarily of our proprietary designs. Our primary market is individuals who want to have their gym at home.

Ironmaster is a multi-million dollar company with a rock-solid reputation as an innovator, top-level service, and one of the longest established fitness equipment manufacturers in the world.

how-i-turned-my-father-s-side-venture-into-a-9-25m-year-home-gym-equipment-brand

Check exactly what people appreciate on a good gym bag!

15. Become a physical therapist

Physical therapists are trained professionals who evaluate and treat abnormal physical function relating to injuries, disability, or other health conditions. The professionals can diagnose and treat various injuries and health conditions and improve a person’s range of movement and quality of life, preventing further injury or disabilities.

A licensed physical therapist works in various healthcare settings, including private practice and fitness settings. To become a physical therapist, earn a doctor of physical therapy education and pass the licensure exams. Then, you can register your business and focus on growing the business.

How Much Can You Make?
Skills

Case Study

Hi there! My name is Sam Varnerin and I created Snuggle with Sam, my independent professional cuddling practice, while I was still working full-time as a construction engineer.

Here’s all of the contributors on the panel at CuddleXpo in Chicago presenting how we came up with the Code of Ethics for Professional Cuddling. Back left to right: Maryelen Reid, Madelon Guinazzo, Samantha Varnerin (me!), Samantha Hess, Jean Franzbleau, Fei Wyatt, Janet Trevino. Front left to right: Keely Shoup, Lisa Meece. Photo credit Rellian Chen Merrin

how-i-make-a-living-professionally-cuddling-with-people

Learn how to start this business:

16. Start a fitness equipment manufacturer

Are you searching for a new business opportunity that will enable you to utilize your design and construction skills? If so, perhaps you should consider starting a business that manufactures fitness equipment. The main requirements for succeeding in this type of manufacturing business is to have a well-equipped workshop, design and construction experience, and good marketing skills.

The fitness equipment manufactured can include weight benches, weight stands, and squat stands, just to mention a few. Once the fitness equipment is constructed it can be sold on a wholesale basis to national and specialty retailers, or directly to the public via a factory direct showroom, or over the Internet.

How Much Can You Make?
$240,000 — $771,000/month
Skills

Case Study

I am Matt Dawson and am the President of Ironmaster. We manufacture and sell our brand of home gym fitness equipment domestically and in more than 20 International markets. Ironmaster specializes in strength training gear, primarily of our proprietary designs. Our primary market is individuals who want to have their gym at home.

Ironmaster is a multi-million dollar company with a rock-solid reputation as an innovator, top-level service, and one of the longest established fitness equipment manufacturers in the world.

how-i-turned-my-father-s-side-venture-into-a-9-25m-year-home-gym-equipment-brand

Check how such factory looks like:

17. Become a bicycle manufacturer ($1M/month)

The global bicycle market will reach a CAGR of 8.2% in the next decade. Leisure needs, government initiatives, and increasing health consciousness among all ages are reasons bicycles have become a popular transportation method. Experts expect that that industry will continue growing at a significant rate globally.

Starting a bicycle manufacturing business can be rewarding and profitable. To start a bicycle business, consider your target market and research the competition. Narrow down the niche, create a website, and market your business.

How Much Can You Make?
$1,000,000/month
Average Initial Investment
$635,333
Skills

Case Study

Ben Sarrazin, Founder, and CEO of the Yuba Group, designer, creator, distributor of load-carrying bicycles (bikes to carry things, passengers, sports equipment, tools, pets).

Over the past 15 years, Yuba has put over 50,000 cargo bicycles on the road. That is a lot of happy families.

how-i-turned-my-love-for-bikes-into-a-12m-year-electric-cargo-bike-business

Check what it is like to make a handmade bikes:

18. Start a sports consulting business

How Much Can You Make?
$16,000/month
Skills

Case Study

My name is Jay Fuller, I’m one of three co-founders of athlo agncy. – a personal branding startup for the anonymous college athlete navigating NIL (Name, Image, and Likeness). Our flagship product is a personal branding workshop, pre-recorded in a MasterClass-like format. Facilitated by my other two co-founders – Aly and Isaac Nauta (brother and sister).

We’ve been able to add athlo ambassadors, participate in an event with UGA baseball and a sports accelerator, and have two on-campus workshops scheduled this summer with two different universities.

on-starting-a-business-helping-student-athletes-monetize-their-personal-brand

Learn exactly how to do so:

19. Start a discount golf equipment business

A discount golf store sells golf gear and equipment for less than the average retail price. Starting a discount golf store can be a profitable business.

However, you ought to find manufacturers and wholesalers that sell at extremely low prices to transfer the discounts to your target audience. To succeed, stock items with mass appeal and ensure they are high-quality equipment and not cheaply made.

To maximize the sales potential, study the pricing of competitive retail stores and set the prices per what target customers expect to enjoy from a golf equipment discount stores.

How Much Can You Make?
$1,000,000/month
Average Initial Investment
$50,000
Skills
Business model

Case Study

I’m Alan Barker, founder of Infinite Discs - the largest direct-to-consumer disc golf retailer in the world. I’m a 42-year-old father of five with a primary focus on faith and family. I am very conservative and don’t consider myself a risk-taker, but the last time I worked for someone else was my sophomore year of college. I have been fortunate to find opportunities and then act on them.

I started this business as a side project just after I started playing disc golf in 2012. The business began as a hobby and an excuse to test out new disc golf products. I was hoping to make a few bucks back to cover the costs I spent on product testing. I never imagined that I would be able to make a living from this business. I could not have fathomed that I would one day have more than 50 employees on the payroll.

i-turned-my-hobby-into-a-12m-year-disc-golf-business

Wanna know how to start such business? Here is how:

20. Become a sports app developer

The fan base in the sports industry is growing continuously. The audience relies on mobile sports apps for news, live watching, fantasy games, and much more. If you are an entrepreneur willing to understand the latest app trends, you may consider building an efficient app that attracts sports enthusiasts.

Average Initial Investment
$2,000,000
Skills

Check if you can be a developer too!

21. Become a toy maker ($200K/month)

The toys market is growing at a CAGR of 2.5% and will reach a market size of $103 Billion in the next few years. Toys play a critical role in a child's growth and development. They help in brain development, enabling the kids to acquire logical and reasoning skills.

Besides, toys help kids gain spatial reasoning and build social and communication skills. Therefore, starting a toy-making business today could be the best decision you are about to make.

To start your toy-making business, identify a potential niche, and focus on delivering suitable toys.

How Much Can You Make?
$9,999 — $200,000/month
Average Initial Investment
$5,166
Skills

Case Study

My name is Mat Hofma, and I created Mini Materials. We sell miniature masonry and woodworking supplies like cinder blocks, red bricks, pallets, lumber, and even molds to pour your own cinder blocks.

Since then we've expanded to different styles of mini masonry and even kits to build models.

selling-mini-construction-supplies-and-making-17k-mo

Check an interview with someone who did this!

22. Start a sports promotion business

A sports promotion business uses sporting marketing strategies to popularize sporting activities and appeal to the target audience. The sports promotion businesses may focus on marketing:

  • Sporting activities
  • Sports businesses
  • Individual athletes
  • Stadium and sports facilities

To start a sports promotion business, choose a niche, define the target audience and create a website. Then, create appealing marketing content and post it on your website. Launch a social media marketing campaign to expand the reach and accelerate results.

How Much Can You Make?
$16,000/month
Skills
Business model

Case Study

My name is Jay Fuller, I’m one of three co-founders of athlo agncy. – a personal branding startup for the anonymous college athlete navigating NIL (Name, Image, and Likeness). Our flagship product is a personal branding workshop, pre-recorded in a MasterClass-like format. Facilitated by my other two co-founders – Aly and Isaac Nauta (brother and sister).

We’ve been able to add athlo ambassadors, participate in an event with UGA baseball and a sports accelerator, and have two on-campus workshops scheduled this summer with two different universities.

on-starting-a-business-helping-student-athletes-monetize-their-personal-brand

Learn more:

Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.