7 Online Furniture Business Success Stories [2024]

Updated: November 19th, 2023
Start An Online Furniture Business

Here are some real life success stories of starting a online furniture business:

1. Branch Furniture ($6M/year)

Greg Hayes, the CEO and co-founder of Branch Office Furniture, came up with the idea for the business while working at a fast-growing company called Breather. He saw firsthand the pains of procuring office furniture and realized there was an opportunity to produce high-quality furniture and sell it directly to businesses, eliminating the need for expensive dealers or cheaply made options. Since launching in Q1 of 2019, Branch has done over $1M in sales, including nearly $400k last month.

How much they make: $6M/year
How much did it cost to start: $350K
Current team size: 20

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How I Started A $300K/Month Premium Office Furniture Business

Branch Office Furniture offers a new approach to the office furniture industry, selling high-quality furniture directly to businesses with space design, delivery, and installation included at one-third to one-half of the price of comparable quality products, resulting in over $1M in sales since launching in Q1 of 2019.

About
Greg started Branch Furniture over 5 years ago
Revenue
Greg grew the business to $500K/month
Costs
It cost Greg $350000 to start the business
Read by 16,134 founders

2. Countryside Amish Furniture ($3M/year)

Mel Stutzman, the founder of Countryside Amish Furniture, came up with the idea for his business by combining his furniture expertise, Amish business connections, and entrepreneurial ambitions. After experiencing setbacks with previous furniture companies, he realized the importance of being conveniently accessible to target markets and decided to create a digitally-based operation that could sell throughout the country. Today, Countryside Amish Furniture generates millions in sales by partnering with Amish artisans to offer thousands of made-to-order furniture options to buyers across the continental US.

How much they make: $3M/year
How much did it cost to start: $120K
Current team size: 0

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How I Started A $250K/Month Amish Online Furniture Store

Countryside Amish Furniture is a highly successful e-commerce retailer generating millions in sales annually by partnering with Amish artisans to offer thousands of made-to-order, high-quality wooden furniture options and prioritizing customer communication and SEO strategy.

About
Mel started Countryside Amish Furniture over 14 years ago
Revenue
Mel grew the business to $250K/month
Costs
It cost Mel $120000 to start the business
Read by 4,465 founders

So... can you actually make money with a online furniture business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. House of Kook ($180K/year)

Amy McKenzie and Kirsten Dodds, founders of House of Kook, came up with the idea for their furniture and interior design business after becoming bored with the offerings in the industry. They wanted to shake up the interior aesthetic and create unique and interesting spaces and furniture. They launched their business in August 2021, and within a year, completed over 10 successful projects and launched their first furniture range.

How much they make: $180K/year
How much did it cost to start: $12K
Current team size: 0

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How We Leveraged Our 20 Years Of Experience To Start A $15K/Month Furniture And Interior Design Studio

House of Kook is a South African furniture and interior design studio founded in 2021 that have completed over 10 successful projects and launched their first furniture range, all in just over a year, through word of mouth and social media marketing.

About
Amy started House of Kook over 2 years ago
Revenue
Amy grew the business to $15K/month
Costs
It cost Amy $12000 to start the business
Read by 1,724 founders

So... can you actually make money with a online furniture business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Austin’s Couch Potatoes ($2M/year)

How much they make: $2M/year
Current team size: 25

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Growing A Retail Business Amidst A Pandemic With Brian Morgan

From selling broken couches out of his garage, Brian Morgan has grown the company to a successful furniture business by starting small, building a solid reputation, identifying a niche market, expanding the product line, building a strong team, using strong marketing strategies, networking, and continuously innovating.

About
Brian started Austin’s Couch Potatoes about 13 years ago
Revenue
Brian grew the business to $167K/month
Read by 659 founders