35 Passive Income Ideas You Can Start Today [2024]

Updated: July 24th, 2023

Are you interested in passive online business ideas but not sure which works best for you?

Whether as a side hustle or a full-time engagement, passive income is one of the greatest ways to build a secure financial future.

Passive business ideas do not require a lot of active engagement, as it allows you to earn money while doing other things.

We put together 35 of the best passive online business ideas you can start in today.

For each passive income business idea, we’ll show you real-world examples of other businesses to help you see what it really takes to start.

Here's the full list:

1. Start a website flipping business

Website flipping business helps people buy and sell online businesses. The website flipping business has a low barrier to entry and requires minimal investment. To start a website flipping business, make sure you have all the legal paperwork, buy a website, and improve and sell it for a profit.

How much you can make: $349,983 — $800,000/month

How long does it take to build: 180 days (?)

How We Started A Digital Flipbook Making Tool That Makes $9.6M/Year

Flipsnack is an online tool that allows anyone to create digital flipbooks and has increased its business revenue by over 50% year over year, with YoY growth rates between 50% - 84%, shifting from a B2C approach and focusing more on B2B.

Read by 13,071 founders

2. Start an affiliate marketing business

Are you looking for a side hustle to pay you a passive income? Affiliate marketing is one of those side hustles that will pay you well over the long term. It is a way to earn money online by promoting other companies' products and services. You will be paid a commission for each sale you make as an affiliate marketer.

To get started, learn how to find the right product and brand to partner with. For example, you may prefer becoming an affiliate marketer for an eCommerce store, partnering with a manufacturer, and marketing their products for a commission.

How much you can make: $500 — $773,000/month

How much does it cost to start: $500 (?)

How long does it take to build: 60 days (?)

My Affiliate Marketing Business Earns $500K/Year Profit [No Employees]

This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.

Read by 23,910 founders

3. Start a vacation rentals business

Vacation rentals host travelers for a short period. Often located in top vacation destinations, vacation rentals feature spacious rooms and a cozy lifestyle and are cheaper than booking a hotel.

Building or buying a vacation rental is a smart way of creating a passive income without much involvement in the business.

To make money through the vacation rental business, ensure a strategic location, often nearby attractions. Choose an area that is easily accessible and desirable all year round and create a beautiful space for your guests.

Stand out by optimizing the vacation rental listing online and featuring all available amenities.

How much you can make: $1,500 — $295,000/month

How long does it take to build: 280 days (?)

How We Started A $12K/Month Beachside Vacation Rental Business

This case study explores how a couple turned their childhood homes into vacation rentals, welcoming around 3k guests annually and generating an average revenue of $50k per year and property by focusing on a strong online presence and organic traffic.

Read by 7,845 founders

4. Start a youtube channel

For anyone looking to start a successful YouTube channel, there are plenty of YouTube channel success stories that can be used as inspiration and encouragement. In addition, YouTube has an established monetization system and boasts incredible popularity, making it a potential platform for revenue generation.

In this article, we'll look at different approaches you can use to help promote your channel and grow your viewers. While there's no quick and easy way to success, you can take these tips to build your own YouTube Channel Success story. If you love content creation, you can capitalize on YouTube's popularity to earn extra income.

If you want to join the Youtube partner program to monetize your channel, you will need to reach a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.

How much you can make: $800 — $1,000,000/month

How much does it cost to start: $750 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 5 hours/week

How This Couple Makes $5K/Month Generating Content About Ways To Make Money Online

Learn how this entrepreneurial couple made $5-7k a month by helping others find legitimate work from home jobs and creative ways to make money online through their blog and YouTube channel, as well as offering two flagship products designed to help beginner freelancers and new bloggers accelerate growth.

Read by 14,059 founders

5. Start a dog treat business course

Dog owners are always on the lookout for healthy, tasty treats for their furry friends. Enter the dog treat business course, an opportunity that combines passion for pets with entrepreneurship. This course equips you with the knowledge and tools to create delicious, nutritional treats tailored to various dietary needs and preferences.

You’ll learn the basics of canine nutrition and recipes that stand out in a competitive market. From sourcing ingredients to packaging, branding, and marketing, the course covers all aspects of running a profitable dog treat business. The rise in pet ownership and the growing demand for premium pet products make this a timely and lucrative venture.

For animal lovers who dream of turning their passion into a business, this course offers a clear path. Get ready to dive into a fulfilling project that not only brings in an income but also delivers joy to countless pets and their owners.

How much you can make: $33,000/month

How much does it cost to start: $2,500 (?)

How long does it take to build: 45 days (?)

How I Created A $11K/Month Online Course About How To Start and Grow A Dog Treat Business

Kristin Larsen's Diva Dog Bakery program teaches students how to start their own successful dog treat bakery business that has consistently brought in five figures a month since launching in November 2020.

Read by 7,525 founders

6. Start a podcast

The podcast business involves creating and producing audio content that people can listen to online.

It’s a popular form of entertainment and information-sharing.

To start a podcast business on a budget, you'll need a few key steps.

First, choose a niche or topic that you're passionate about and that has an audience.

Next, get basic recording equipment like a microphone and headphones.

Then, find a free or affordable hosting platform to publish your episodes.

Finally, promote your podcast through social media, online communities, and word of mouth to build an audience and potentially attract sponsors or advertisers.

How much you can make: $400 — $1,020,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 60 days (?)

Time commitment per week: Min. 2 hours/week

How I Started A Successful Podcast Production Company

A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.

Read by 18,503 founders

7. Start an ecommerce platform

Over the past decade, eCommerce has become an indispensable part of the global retail framework. According to statistics, over 2 billion people prefer shopping online.

While brick-and-mortar stores are still making more sales compared to online sales, the adoption of eCommerce is still rising, mainly because of the increased speed and convenience of online shopping.

Therefore, starting an eCommerce platform could set you on the right path to building a futuristic business.

How much you can make: $100 — $2,000,000/month

How long does it take to build: 150 days (?)

How I Left My Job To Start A $9K/Month CAD Design Business

A 3D CAD designer and product inventor who started as a side hustle and averaged $9,000 a month in revenue, shares his insights on the ups and downs of owning a service-based business alongside an eCommerce store, as well as lessons learned in customer acquisition and in generating multiple streams of passive income.

Read by 19,918 founders

8. Start a dropshipping business

Dropshipping is a business model where you sell products to customers without holding inventory.

Instead, when a customer makes a purchase, you buy the product from a third-party supplier, who then ships it directly to the customer.

To start a dropshipping business on a budget, choose a niche or category of products you want to sell.

Next, set up an online store using platforms like Shopify or WooCommerce. Then, find reliable suppliers from platforms like AliExpress, list their products on your store, and focus on marketing and customer service to grow your business.

Remember to carefully manage your expenses and monitor your profit margins to ensure profitability.

How much you can make: $6,000 — $3,000,000/month

How much does it cost to start: $6,000 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 10 hours/week

How I Started A $100K/Month Business Mentoring Dropshipping Entrepreneurs

Entrepreneur Kamil Sattar has developed multiple six-figure drop shipping businesses, and his company, e-commerce mentoring, specializes in helping others create their own successful companies, with favorite platforms including using Shopify and apps such as Loox reviews and SMSBump.

Read by 25,100 founders

9. Start a mobile app development business

Mobile app development is the process of creating software applications that run on mobile devices. These apps can be used for a variety of purposes, including games, productivity, and social networking.

Starting a mobile app development business is a great way to enter the world of software development. This type of company is growing in popularity as businesses are looking for ways to reach their customers through mobile apps.

To start a mobile app development company, you need to have strong technical skills and be able to develop high-quality software. You should also have a good understanding of how to market and sell mobile apps

How much you can make: $6,000 — $700,000/month

How much does it cost to start: $7,500 (?)

How long does it take to build: 120 days (?)

How I Started A $6K/Month SEO And Digital Marketing Agency In Bangladesh

This case study features Md. Yousuf Ali, the founder of Rank Trends, who shares how he started a successful digital marketing agency, which generated a revenue of over $6k per month through SEO and video production services.

Read by 12,193 founders

10. Start a blog

In recent years, blogging has become a highly sought-after & lucrative Business. This location-independent business is a creative outlet to reach a broader audience and even work at any time. According to Optinmonster’s list of blogging statistics and facts:

  • Blogs have been rated as the 5th most trustworthy source of gathering online information.
  • 77% of internet users read blogs.
  • Each month, approximately 409 million people view more than 20 billion pages.

Originally blogging started as an online journal, but today it is a highly profitable career option. Many people are choosing blogging as their full-time career and are earning their bread and butter from this profession.

If you want to start blogging as a side hustle or as a full-time profession, choose a niche you will enjoy writing about and have a content strategy ready. Then, create a mailing list, and decide on a good blog posting routine to keep your audience engaged.

How much you can make: $100 — $293,220/month

How much does it cost to start: $500 (?)

How long does it take to build: 44 days (?)

Time commitment per week: Min. 5 hours/week

How This 28-Year-Old Couple Quit Their Jobs And Make $20K/Month Running A Blog

Learn how one couple created a successful personal finance blog, The Savvy Couple, that now makes over $20,000 per month and has sold thousands of digital workbooks and courses, by focusing on purposeful content and optimizing their ROI with efficient time management.

Read by 28,171 founders

11. Start an amazon FBA business

Amazon is ripe with opportunity, which is making it possible for people to make a lot of money with little investment or effort.

Amazon has over 2.3B visitors per month, With this huge audience, Amazon is an amazing opportunity to start your own business. In fact, you can sell products with very low competition.

How much you can make: $2,300 — $500,000/month

How much does it cost to start: $1,000 (?)

How long does it take to build: 90 days (?)

Starting A $3K/Month Stoic Wisdom Inspired Arts Etsy Store While Digital Nomading In Bali

Jeff started Stoic Muse, a creative side project selling 100-150 t-shirts per month ($3K revenue) on Etsy, without any upfront costs for prototyping or manufacturing, by learning graphic design and using Print on Demand to fulfill the merch.

Read by 8,193 founders

12. Start an online art prints business

The art print is a fast-growing segment. Although there is a lot of competition in the fine art marketplace, selling original art prints online can be profitable.

You do not have to rely on original artwork sales alone for financial stability in your artistic career. Selling copies and digital art from different artists is a simpler way of starting your online art print business.

13. Start a price comparison website business

Consumers are always hunting for the best deals online, and a price comparison website can be their ultimate tool. This business idea revolves around creating a platform that aggregates and compares prices of products across various online retailers.

By offering users a convenient way to find the best prices, you'll attract a steady stream of cost-conscious shoppers. Setting up such a website involves building or licensing software to scrape retailer data, ensuring seamless user experience, and marketing your site to draw traffic.

Your role would include establishing partnerships with e-commerce websites, maintaining up-to-date pricing information, and optimizing the site for search engines. While it’s not an overnight success, investing time and effort into creating a reliable and user-friendly price comparison platform can carve out a lucrative niche in the evolving online shopping landscape. This idea is ideal for someone keen on combining technology, market research, and e-commerce.

How much you can make: $40,000 — $350,000/month

How long does it take to build: 90 days (?)

How I Grew My 'Dumb Blog' To A Portfolio That Generates $70K Profit/Month

Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.

Read by 7,943 founders

14. Start a laundromat

The first laundromat opened in the United States in 1887. It was invented by the entrepreneur Josephine Cochrane, who was frustrated with having to wash her family’s laundry by hand.

The laundromat is a self-service facility that provides washing and drying machines for personal use. There are many different types of machines available, including coin-operated ones and those that require a card. They also provide various types of detergents and fabric softeners for use with the machines.

A laundromat can make a lot of money if it is in the right location and has the right prices.

How much you can make: $9,300 — $100,000/month

How long does it take to build: 90 days (?)

How We Started A Laundry And Dry Cleaning Franchise Business In India

Pick My Laundry, India's on-demand laundry and dry-cleaning service provider has developed a mobile app and website serving almost 50,000 customers in its first year after signing up 100 third-party laundry services and franchising its model with over 50 franchises across more than 15 Indian cities.

Read by 7,818 founders

15. Start a co-working space rental business

The co-working spaces are becoming essential in the post-pandemic world. Experts estimate five million people will occupy coworking spaces in the next few years. The projections are based not only on the growth the coworking industry has experienced over the past few years but also on the sharp increase in the number of startups coming up each year.

Therefore, creating your coworking space business will become a lucrative opportunity. To create a coworking space, do proper market research to ensure you have the demand for a co-work space in your target area.

Then, focus on finding an ideal location to attract the maximum number of customers.

How much you can make: $4,000 — $300,000/month

How long does it take to build: 180 days (?)

How We Started A $13K/Month Coffee Shop And Coworking Space

Chicago based Ignite Technology and Innovation-owned Momentum Coffee & Coworking, which focuses on coffee, coworking, community, and event space, rakes in about $17-20k a month in revenue, mostly from online and offline advertising, and just celebrated their first anniversary, with plans to open 2 more locations in Chicago in under-resourced communities.

Read by 5,933 founders

16. Start an online tutors business

Online tutoring is a growing business idea that provides academic assistance and support to students through the internet. This can be done through one-on-one sessions, group classes, or pre-recorded video lessons. Online tutors can specialize in a specific subject or offer tutoring services for various subjects.

To start an online tutoring business, you must have a strong background in the subject or subjects you want to tutor. You will also need good communication skills and be comfortable using technology, as you will interact with students through video conferencing platforms or messaging apps.

To succeed in this business, you will need to be able to provide high-quality tutoring services that help students understand and retain the material. This may involve creating personalized lesson plans and materials, providing feedback and support, and being available to answer questions and provide guidance. You will also need to be able to market your services effectively to attract potential clients.

There are a few key steps to starting an online tutoring business:

  • Determine your areas of expertise and the subjects you are comfortable tutoring.
  • Develop a website or online platform to showcase your services and allow students to schedule sessions or access materials.
  • Set up a payment system and establish your rates.
  • Promote your services through social media, online classifieds, or networking with schools and educational institutions.
  • Provide high-quality tutoring services that meet the needs of your students and help them succeed academically.

To succeed in this business, you will need to be organized, reliable, and able to adapt to the needs of your students. You will also need to be able to communicate effectively and use technology to your advantage. With hard work and dedication, an online tutoring business can be a rewarding and fulfilling career choice.

How much you can make: $6,000 — $120,000/month

How much does it cost to start: $70 (?)

How long does it take to build: 6 days (?)

The $6K/Month Website That Teaches How To Launch Businesses And Build Apps With No-Code Tools

No Code MBA founder, Seth Kramer, has built a training platform for entrepreneurs who want to learn how to launch their very own businesses and build apps using no-code tools, recording over 150 real-world video lessons which have resulted in over 400 paid members in just 6-months and a focus on growing the No Code MBA community.

Read by 8,380 founders

17. Sell e-books

An e-book business involves selling digital books online.

To start such a business, you would need to have a website or an online platform like Amazon Kindle Direct Publishing or Smashwords, where you can list and sell your e-books.

To sell e-books, you need to decide on the type of content and set up your listings. This involves creating a cover, writing a description, and selecting categories and keywords.

Promoting your e-books is another important aspect of running an e-book business. You can use social media and online marketing strategies to reach your target audience.

Offering promotions and discounts can also help you encourage sales and attract new customers.

How much you can make: $15,000 — $120,000/month

How long does it take to build: 180 days (?)

The Story Behind A $90K/Month Independent Publishers And Books Reviews Publication

Foreword Reviews is a media company that started out as a magazine with a print run of 7,500 copies, serving as a brochure for publishing services including foreign rights exchange and digital content, and twenty years and some intense pivots later, it has become one of the most profitable in the book business.

Read by 7,942 founders

18. Become an Airbnb host

If you are interested in becoming an Airbnb host, the first step is to create a listing for your property or a portion of it on the Airbnb platform.

This will allow travelers from all over the world to rent your space and enjoy a personalized and unique accommodation experience.

By creating a welcoming atmosphere and providing excellent service to your guests, you can enhance your profile and attract even more visitors to your property.

With the potential to earn a steady stream of passive income, becoming an Airbnb host can be an excellent way to monetize your property.

How much you can make: $35,000 — $270,000/month

How long does it take to build: 215 days (?)

How I Bootstrapped An Airbnb Management Service To $35K/Month

HostButlers is Ireland's first professional property concierge service for short-term rentals on Airbnb, boasting over 200,000 hosted guests and profitability from month 5.

Read by 23,140 founders

19. Sell stock photos

Stock photography is the supply of licensed photographs for specific uses. If you have a camera and love traveling or taking photos, you can start your own stock photo business.

Create a stock photography website and upload the best shots to start your stock photography business. To ensure professional images, you can hire freelance photographers and photo editors. Alternatively, you can invest in a professional camera and learn the art of photography before launching your business.

Running a stock photo website allows you to create unlimited earning potential. Besides, stock photographers enjoy flexible working hours and have the potential for passive income.

How much you can make: $10,000/month

How long does it take to build: 3 days (?)

How This Solo Founder Built A $120K/Year Stock Photographs Website

Picjumbo is a free stock photo site created by solo founder Viktor Hanacek that has amassed 150,000 monthly visitors, 5,000 free photos, over 10,000 premium photos, and brings in over $10,000/month in revenue through advertising and premium membership.

Read by 4,407 founders

20. Start a stock investing business

Navigating the world of stock investing can be a lucrative venture if you’ve got a knack for financial markets. A stock investing business revolves around buying and selling stocks to generate profit. It’s all about analyzing market trends, making informed decisions, and executing trades with precision.

For those intrigued by finance and numbers, this business offers an exciting avenue to turn passion into profit. Educational resources and trading platforms can equip you with the necessary tools and knowledge. However, it requires dedication, continuous learning, and a keen eye on market movements.

By starting a stock investing business, you position yourself in a domain with potential for high returns. It's not a get-rich-quick scheme—success depends on strategy, analysis, and risk management. If you’re prepared to delve into market intricacies and strategize for long-term growth, stock investing can be a rewarding entrepreneurial journey.

How much you can make: $4,000 — $160,000/month

How much does it cost to start: $3,500 (?)

How long does it take to build: 90 days (?)

I Launched A $54K/Year Newsletter That Finds Trending Stocks

Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives, and now has $4.5k in monthly recurring revenue from its newsletter without spending a single dollar on advertising, having validated the business via subreddits and organic Product Hunt launch strategy.

Read by 23,007 founders

21. Start a freelancer platform

Freelancer platform is a place where people come with skills and services to offer and people come who need those skills and services. So we can say freelancer platforms are a marketplace for sellers and buyers of services and skills.

The freelancing industry is growing rapidly and it's becoming a popular career option for people who are "non-traditional" employees. The global Freelance Platforms market size is expected to reach $6.7B by the year 2025. While working on a full-time job, freelancers simultaneously work on a freelance career. The platforms available online help them to increase their business by attracting new clients.

With all of the businesses looking for help on their websites, it would be a good idea to start a freelancer platform. Freelance platforms do well because people have jobs that need to be done and businesses have the resources to pay for the job at hand.

How much you can make: $1,000 — $5,000,000/month

How much does it cost to start: $6,100 (?)

How long does it take to build: 100 days (?)

We Bootstrapped A Tech Talent Platform To $1.2M Sales In Our First Year

CloudDevs, a tech talent platform that sources and vets freelance tech talent and matches them with companies, has achieved $1 million in GMV in its first year, plans to achieve 100% growth year on year, and focuses on customer loyalty through its Net Promoter Score metric.

Read by 16,851 founders

22. Start an amusement arcade

23. Start an audiobooks business

The growing popularity of audiobooks presents a captivating business opportunity. Picture this: turning written words into captivating audio experiences that people can enjoy anywhere.

Starting an audiobook business involves converting books to audio formats. You'll need a quiet recording space, quality equipment, and editing software. Talent-wise, voice actors and skilled editors are essential. The work includes securing rights to the books, recording, editing, and distributing via platforms like Audible or your own website.

Audiobooks cater to busy lifestyles, offering a way to enjoy stories and learning on the go, making this venture promising. With commitment and a love for literature, transforming texts into audio tales can be both rewarding and profitable.

How much you can make: $30,000/month

How much does it cost to start: $7,500 (?)

How long does it take to build: 90 days (?)

How I Started A $30K/Month Audiobooks And Podcasts Production Company

Audivita Studios, a podcast and audiobook production company, was founded by David Wolf and is rapidly growing with $400k annualized revenues in 2021, a team of a dozen freelance contractors and some 300+ clients, with a core team of four independent contractors.

Read by 4,506 founders

24. Start a kindle book sales business

Have a knack for writing and want to capitalize on it? Consider starting a Kindle book sales business. This venture involves publishing and selling eBooks on Amazon’s Kindle platform.

You write or source eBooks, format them for Kindle, and list them for sale on Amazon. With the demand for digital content growing, there’s potential for a steady revenue stream. Plus, once your books are published, they can provide passive income with minimal ongoing maintenance.

While the process involves upfront time for writing, editing, and marketing, the scalability and low overhead costs make it attractive. With Amazon’s massive reach and user base, your eBooks are always just a few clicks away from potential buyers.

For those willing to put in the effort, a Kindle book sales business is a rewarding way to turn a passion for writing into a profitable online venture.

How much you can make: $90,000 — $120,000/month

How long does it take to build: 130 days (?)

The Story Behind A $90K/Month Independent Publishers And Books Reviews Publication

Foreword Reviews is a media company that started out as a magazine with a print run of 7,500 copies, serving as a brochure for publishing services including foreign rights exchange and digital content, and twenty years and some intense pivots later, it has become one of the most profitable in the book business.

Read by 7,942 founders

25. Start a dividend investing business

26. Start a peer to peer lending business

27. Start a mutual fund investing business

28. Start a film set rental business

29. Start an ebay reseller business

The basic idea of eBay reselling is to buy a discounted product, sell it on eBay, and ship it out for a profit.

Buying and reselling on eBay can be a profitable business. You can pick something at a lower price during its off-peak selling season and resell it individually when its demand is high.

To start an eBay reselling business, you should register as a business seller.

How much you can make: $4,000/month

How long does it take to build: 1 days (?)

Starting Up A Reselling Business And Pulling In $4K/Month Revenue

Reselling business that has grown into a full-time venture, generating around $4,000/month, by cross-listing products on multiple platforms, primarily focusing on fashion but also including hard goods and furniture, while also offering downsizing services and planning to launch a website about the work-from-home lifestyle.

Read by 1,220 founders

30. Start a crowdfunded real estate business

31. Renting out a parking space

Time commitment per week: Min. 4 hours/week

32. Start a real estate investment trust

A Real Estate Investment Trust (REIT) is a type of investment that allows individuals to invest in income-generating real estate properties without the need to purchase and manage them directly.

Think of it as a company that owns, operates, or finances income-producing real estate, such as apartment buildings, shopping centers, or office spaces.

By investing in a REIT, you become a shareholder in the trust, and in return, you receive a portion of the rental income and profits generated by the properties.

REITs are attractive for those interested in real estate because they offer a way to diversify their investment portfolio, receive regular dividends, and potentially benefit from property value appreciation.

Starting a REIT business involves understanding the real estate market, selecting suitable properties, and managing the financial aspects of the investment to provide returns for shareholders.

How much you can make: $25,000/month

The First Crowdfunded Private Island: How We Convinced 140 People To Invest In Our Island [Belize]

A group of founding partners have crowdfunded enough money to purchase a private island in Belize, which will soon develop into a boutique resort and is expected to open in 2023, following a successful launch through social media and press releases.

Read by 3,119 founders

33. Become a bond ladder

34. Open a high-yield savings account

35. Start an advertising on your car

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.