Fin vs Fin

How I Grew My 'Dumb Blog' To A Portfolio That Generates $70K Profit/Month

May 4th, 2022
Alex Goldberg
Founder, Fin vs Fin
$40K
revenue/mo
2
Founders
10
Employees
Fin vs Fin
from Santa Monica, California, USA
started January 2019
$40,000
revenue/mo
2
Founders
10
Employees
Discover what tools recommends to grow your business!
Discover what books Alex recommends to grow your business!
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Hello! Who are you and what business did you start?

Hiya! My name is Alex Goldberg, and I’m the founder of Fin vs Fin, a portfolio of popular product reviews that include, among others, finvsfin.com and zenmasterwellness.com. Despite not being much of an online shopper nor a wellness guru, my partner and I somehow managed to build a profitable media business centered on helping consumers compare health products online.

This is the story of turning a “dumb side project” into my full-time focus, stumbling into financial freedom by repeatedly doubling down on tiny wins. I hope you find it inspiring enough to launch your entrepreneurial project or keep at whatever hustle you’re currently focused on. Truth be told, you may be closer to predictable seven-figure revenue than you think.

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