8 Price Comparison Website Business Success Stories [2024]
Here are some real life success stories of starting a price comparison website business:
1. Fin vs Fin ($480K/year)
Alex Goldberg, the founder of Fin vs Fin, started the business as a "dumb side project" with his ex-boss-turned-side-hustle-partner. They initially focused on comparing fintech startups, but pivoted to reviewing wellness products after noticing the influx of venture capital in the industry. With their first sale earning them a $10 commission, they realized they had a proof of concept and kept growing the business with high-quality content and partnerships. They went from making enough to cover their car payments to reaching $500k in revenue in just two years.
How much they make: $480K/year
How much did it cost to start: $0
Current team size: 10
Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.
2. ElectricityRates.com ($4.2M/year)
Rob Rex, the founder of Power Target, came up with the idea for his business after noticing the rising popularity of online aggregator platforms and the emergence of energy deregulation laws. Seeing an opportunity to apply the successful performance marketing framework to the energy industry, Rob founded Power Target and launched their online energy comparison site, ElectricityRates.com. The platform's core principles included being fast, simple, trustworthy, and user-friendly, and through constant testing and optimization, Power Target has achieved steady growth and attracted and retained customers through channels such as paid search, content and SEO, email marketing, and social media.
How much they make: $4.2M/year
How much did it cost to start: $15K
Current team size: 4
Power Target LLC, with an average growth rate of 20%, is a successful energy company that developed an online energy comparison marketplace called ElectricityRates.com, which has an excellent, 4.6-star rating on Trustpilot with over 1000 reviews, and allows users to compare competitive energy offers from providers and enroll through their fast, simple, and secure process.
So... can you actually make money with a price comparison website business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. RatePunk ($600K/year)
Justinas Albertynas, one of the founders of RatePunk, came up with the idea for the travel-tech startup after realizing the frustration of comparing hotel prices on different booking websites. After experiencing the inconsistency in prices, Justinas saw an opportunity to create a browser extension that would compare prices in real-time, saving users time and money. The product has gained traction quickly, with over 3000 users in just a few weeks and reaching the top of the Apple Store charts in multiple countries.
How much they make: $600K/year
How much did it cost to start: $5K
Current team size: 20
Travel-tech startup RatePunk created a browser extension that compares hotel prices across different booking websites for free and achieved over 3,000 installs within a few weeks of launch, while learning valuable marketing lessons from social media platforms, micro-influencers, and online communities.
4. Price2Spy® – Competitor price monitoring ($6M/year)
How much they make: $6M/year
Current team size:
A business that started as an internal tool turned into a $155k/mo success with 650 clients and 104 FTEs.
So... can you actually make money with a price comparison website business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Glimp Ltd ($1.2M/year)
Denis and his co-founder Michael started Glimp, a utilities, financial products, and insurance comparison website in New Zealand, after meeting during a coding bootcamp. Inspired by the success of price comparison websites in the UK, they decided to bring the concept to New Zealand and were the first to offer comparisons for multiple products. Through hard work and a focus on AdWords and SEO, they were able to grow their revenue to $60k in their first year and have since doubled their revenue each year.
How much they make: $1.2M/year
How much did it cost to start: $2K
Current team size: 6
Glimp, a utilities, financial products, and insurance comparison website in New Zealand, generates about $100,000 in monthly revenue with a goal of making $1 million NZD profit this year, using AdWords and SEO to attract customers, negotiating higher CPAs over time, and expanding to different verticals.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
