15 Pandemic Friendly Business Ideas You Can Start In 2021

My intention during and after high school was to move to Europe and play soccer (football) as my career. However, I was persuaded to try my hand at college which eventually took me down the path where I am today.

I grew up in a family full of entrepreneurs, thinkers…people smarter than me so I was definitely lucky to be in the right room.

My first job was selling credit card machines and processing. I was raw in business but determined (or stubborn) to make it alone with the help of no one (NOTE, this was a dumb idea and everyone should get help at every stage of life). When I started, I thought I was in a finance position. It turned out I was in a sales position, responsible for calling businesses to sell them on our services. It was the best thing to ever happen to me at this stage in my young career.

I was forced to talk to people, negotiate, persuade, help strangers over the phone - I learned one of the greatest skills of all time, how to sell over the phone. I had never sold anything, I learned sales in 3 days, then practiced every single day. This position lasted 30 days, but the grass only got greener. I was somehow recruited to a company called Homestore, which owned Realtor.com where I eventually became a top sales account executive managing the East Coast as my territory.

I went from the worst at sales in the company to the top 10 in the company. I took my sales learnings from my first job selling credit card processing to selling to internet advertising to Real Estate Agents, Brokers, Lenders and those involved in the real estate transaction.

After just a few years, I left Realtor.com (for no reason whatsoever, I loved working there) to start my own company. Young, dumb, no plan, no office, no product, no smart idea, but I had one thing to offer… I decided to help realtors manage and promote their listings on the internet.

Outsource everything. The classic entrepreneur’s mistake is to try and do everything yourself. When I look back on it I definitely had the funds to outsource more and bootstrap less.

If it wasn't for that struggle I would have never made it to where I am today. I was forced into entrepreneurship because I was not someone people could hire. I always got along with people at interviews and people liked me but I was not hireable due to the mistakes I made in the past surrounding my issues with drugs and alcohol as a teenager.

Embrace the struggle. Good times can make you soft. I appreciate my life now and keep an attitude of gratitude but I never forget where I came from. I never forget not knowing where my next meal would come from or not knowing where I was going to sleep at night. Believe it or not, I have had worse times and been worse places than being homeless but I won't go there here

I got my GED at 16 so I didn’t even finish high school, before starting my business I did take some college classes at a local community college. I wanted to become a Doctor of Naturopathic Medicine and attend Bastyr University.

I loved learning things but always struggled with the long road of school which held no guarantee of success, just a guarantee of debt.

My journey into entrepreneurship started as an early teenager hustling here and there just to put food in my mouth and fuel in the gas tank. My first real business was a landscaping business I started with a friend that didn't work out. We thought it would be a good idea because he had the work and I had the business mindset of growing and scaling. The opportunity was there but we did not collaborate well. Even with my guidance he did not want to change his habits. This led to us butting heads, ending our business, tainting our friendship, and me $20,000 in debt. After that had failed me I came across a program that taught people how to dropship on eBay for $20 a month. I really liked the idea of this as it gave me the opportunity to work from anywhere and be my own boss which are two things I really wanted. After a few months of hard work, things went well and I paid $500 for the selling on Amazon training. I literally had no idea what I was doing when my Amazon business took off. In a sense, Amazon was my crash course in business. It taught me how to hire and manage employees, how to set up payroll, how to outsource, how to do accounting, how to leverage credit and financing, how to market, how to do advertising. It taught me everything I know about business in the harshest way possible lol

I got married in 2016, and if we’re being honest, the entire process was overwhelming – the wedding industry is saturated with ideas and opinions on “how” you should celebrate your big day, but I quickly realized that getting married is not a one-size-fits-all process.

Honestly, my goal was to sell just one box the first week that the website went live, but I ended up selling five!

Leading up to my wedding, my friends had a difficult time finding bridal gifts that aligned with my interests and taste. I had never really dreamed of a big fancy wedding, and I definitely viewed myself as a non-traditional bride. On the flipside, I also had a hard time finding gifts and keepsakes for my bridesmaids – we were all a little bit quirky, and a lot of the overly feminine and girly gifts in the market just weren’t for us!

I have always considered myself an entrepreneur, and have started quite a few businesses. For many years, I had a business called Legal Cloud Solutions. We were 100% focused on the legal industry, helping lawyers systemize their operations through custom made software. We felt that there was a huge opportunity in the market, looking at how manual all of their processes are. We found out that lawyers are old school and they do not like changes!

On top of that, I had a technical partner that did the actual coding. Even though I had a full understanding of the processes, built the flows, and can read code; I’m still not a developer, so could not build the actual product. That was always a challenge with my partner and we drifted off.

One lazy day, browsing Product Hunt, I came across a tool called Glide apps. The tagline was “create an app from a Google Sheet”, and that piqued my interest. I definitely could do that! I opened up my account and started playing around. In 3 hours, I had built an app for a solar panel business I have where I could track my proposals and clients (something like a mini CRM).

I was unhappily working in marketing for a Fortune 500 insurance company when I started looking at ways to create a new income stream. I became interested in ecommerce and invested in a course to learn more. I compiled a list of keywords for products that had decent search volume and not terribly competitive to rank for in organic search. I used Long Tail Pro to get ideas--I had so many when I first started!

My business is a small, mostly passive income stream and I’m okay with that. There is so much more I could be doing with my store, but right now I am loving the extra income stream that allows me to work part-time at my day job and spend more time with my infant daughter.

A bunch of keywords in the dollhouse miniatures space fit the bill. I used Long Tail Pro and looked for keywords that were competitive--which on there is a score in the twenties or low thirties. I also wanted them to have at least 2,000 searches per month. This is not a ton, but five keywords with that search volume that are not that competitive can lead to a decent number of organic traffic if you build your site the right way. My advice to aspiring entrepreneurs is to find a niche with a nice handful of keywords you can rank for with quality content and a nice backlinking strategy. Don’t try to be number one for some saturated keyword that has a million searches a month. Go for keywords where you stand a chance of ranking--this is usually so-called long tail keywords that are really phrases--for example, “wooden dollhouse furniture” instead of just “dollhouse.”