6 Fitness And Wellness Programs Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Fitness And Wellness Programs Business

Here are some real life success stories of starting a fitness and wellness programs business:

1. Camp Gladiator ($479M/year)

How much they make: $479M/year
Current team size: 1004

Ally Davidson, co-founder & co-CEO of Camp Gladiator

Camp Gladiator, founded in 2008, has seen exponential growth in 2020 and 2021, expanding faster than any other fitness fad, with over 1,000 elite Certified Personal Trainers and 100 devoted HQ teammates.

About

They started Camp Gladiator over 15 years ago

Revenue

They grew the business to $39.9M/month

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2. Winning Mentality Fitness ($120K/year)

How much they make: $120K/year
Current team size:

How Brandon jumped from in-person training to earning $10K/month in 3 months

Winning Mentality Fitness, led by Brandon Woo of the Bay area, grew his fitness coaching company from in-person to online training, expanding his company's monthly revenue to $10,000 with the help of Everit software and creating a new source of income that allowed him to be selective about his personal clients.

About

They started Winning Mentality Fitness over 10 years ago

Revenue

They grew the business to $10K/month

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Learn more about starting a fitness and wellness programs business:

Where to start?

-> How much does it cost to start a fitness and wellness programs business?
-> Pros and cons of a fitness and wellness programs business

Need inspiration?

-> Examples of established fitness and wellness programs business

Other resources

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Starting A Fitness And Wellness Programs Business: Everything You Need To Know

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3. Lazy Jar ($3K/year)

Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.

How much they make: $3K/year
Current team size: 0

How I Launched An App That Charges People If They Don't Exercise

Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.

About

Justin started Lazy Jar over 6 years ago

Revenue

Justin grew the business to $250/month

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4. Glosshouz ($3.3M/year)

Founder Loni, a former electrical engineer, decided to start Glosshouz after feeling a lack of purpose in her corporate career. She wanted to create a business primarily for women that offered a wide range of aesthetic and wellness services. Since its founding in 2016, Glosshouz has grown to have over 1000 monthly members and generated $3.3 million in revenue in 2022. Loni is now planning to franchise the Glosshouz brand and share her success with other entrepreneurs.

How much they make: $3.3M/year
How much did it cost to start: $1.13M
Current team size: 35

How My Spa Makes $3.3M/Year Through A Robust Recurring Membership Model

Glosshouz is a full-service day spa that offers aesthetic and wellness services and has grown to over 1000 monthly members, earning $3,311,338 in revenue in 2022, and will soon be offering franchises.

About

Loni started Glosshouz almost 8 years ago

Revenue

Loni grew the business to $275K/month

Costs

It cost Loni $1132250 to start the business

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