Fitness And Wellness Programs Business

6 Fitness And Wellness Programs Business Success Stories [2025]

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Updated: April 17th, 2025

Looking to blend physical fitness and mental wellbeing in one cohesive program? Consider starting a fitness and wellness programs business. This idea centers on offering a variety of fitness classes, nutritional advice, and wellness practices like meditation and yoga to clientele who seek a balanced lifestyle.

You can cater to individuals, small groups, and even corporate clients seeking to improve employee wellness. It’s not just about getting people to exercise; it's about creating a holistic approach to health that integrates body and mind. Utilize social media to build a community and create engaging content that demonstrates the benefits of a balanced lifestyle.

This business will require a good understanding of health and wellness, the ability to personalize programs, and effective marketing strategies to attract and retain clients. If you're passionate about fostering a healthier community, this venture offers a meaningful way to make a positive impact.

In this list, you'll find real-world fitness and wellness programs business success stories and very profitable examples of starting a fitness and wellness programs business that makes money.

1. Glosshouz ($3.3M/year)

Founder Loni, a former electrical engineer, decided to start Glosshouz after feeling a lack of purpose in her corporate career. She wanted to create a business primarily for women that offered a wide range of aesthetic and wellness services. Since its founding in 2016, Glosshouz has grown to have over 1000 monthly members and generated $3.3 million in revenue in 2022. Loni is now planning to franchise the Glosshouz brand and share her success with other entrepreneurs.

How much money it makes: $3.3M/year
How much did it cost to start: $1.13M
How many people on the team: 35

How My Spa Makes $3.3M/Year Through A Robust Recurring Membership Model

Glosshouz is a full-service day spa that offers aesthetic and wellness services and has grown to over 1000 monthly members, earning $3,311,338 in revenue in 2022, and will soon be offering franchises.

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2. NutritionHQ. ($960K/year)

Ricky Hall, the founder of NutritionHQ, was inspired to start his nutrition store after his own personal weight loss journey. After seeing a picture of himself overweight, he purchased a book about nutrition and supplements, lost over 50 pounds, and became passionate about helping others improve their health. This passion led him to open his first store in 2000 and eventually start NutritionHQ in 2015 after leaving a franchise concept that didn't align with his values. The business has since experienced impressive growth, with overall sales in 2020 beating the previous year by 21.2%.

How much money it makes: $960K/year
How much did it cost to start: $175K
How many people on the team: 0

How I Started An $80K/Month Vitamins And Supplements Business And Franchising

NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.

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3. Serena Hannah Athletics ($168K/year)

After discovering her passion for fitness and experiencing the challenges of being a Black athlete, Serena Jenkins-Hannah decided to create a fitness brand that empowers women to shape and tone their hourglass figure. She started by selling her #1 selling item, the Hannah Booty Band System, on Amazon, where she made over $100,000 in sales within a year and a half. However, she faced challenges with Amazon's platform and decided to branch out to Shopify to gain more control over her business.

How much money it makes: $168K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How I Created A $14K/Month Women's Fitness Brand

Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.

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4. Sweet n Salty Body Works ($120K/year)

Ann Rivera, a registered nurse with a passion for helping people, came up with the idea for her body contouring spa after seeing the amazing results she could provide with just two machines during the COVID-19 pandemic. Her business, SAS Body Works, offers a range of services including cavitation, radio frequency, cryo body sculpting, and more. Despite facing challenges with marketing and pricing, Ann is determined to grow her business and provide exceptional results for her clients.

How much money it makes: $120K/year
How much did it cost to start: $80K
How many people on the team: 2

I Started A Body Contouring Spa & Already Had My First $10K Month

Ann Rivera grew her body contouring spa to make $10k in revenue within months of opening, with help from low-overhead equipment and social media advertising.

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5. Expert PT LTD ($108K/year)

Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.

How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 2

How I Started A $9K/Month Online Personal Training Business

Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.

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6. Lazy Jar ($3K/year)

Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.

How much money it makes: $3K/year
How many people on the team: 0

How I Launched An App That Charges People If They Don't Exercise

Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.

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Read by 6,477 founders