6 Fitness And Wellness Programs Business Success Stories [2023]

Updated: July 24th, 2023
Start A Fitness And Wellness Programs Business

Here are some real life success stories of starting a fitness and wellness programs business:

1. Camp Gladiator ($479M/year)

Tune in to hear the story of Jeff and Ally Davidson—how interacting with Hulk Hogan jump started their business, how they’ve seen community and exercise drastically affect people’s lives, and how their faith impacts everything they do.

$39.9M / month
2 founders / 1004 employees

Case Study
  • Jeff and Ally Davidson (a husband-wife-duo) started Camp Gladiator, a fitness coaching company. They are passionate about physical fitness and strive to provide trainers and campers with unforgettable, life-changing experiences.
  • The goal of Camp Gladiator is to positively impact people's physical health and, ultimately, their lives. They work towards transforming lives through engaging, enjoyable, and challenging outdoor and online group workouts.
  • Camp Gladiator (CG), founded in 2008 in Austin, Texas, is one of the fitness fads with the fastest expansion rate.
  • CG has expanded exponentially throughout 2020 and 2021! While the majority of fitness-related businesses were closing down.
  • This company has more than 1,000+ elite Certified Personal Trainers and more than 100+ devoted HQ teammates.


Watch the full video on youtube.com ➜

2. Winning Mentality Fitness ($120K/year)

Brandon tells us how he scaled his training business online with Everfit so he could stop trading time for money and help more clients achieve their goals.

Brandon is a solo operator of Winning Mentality Fitness, located in the Bay area. He first began training 8 years ago after college and shifted to adding remote coaching right before the pandemic. Brandon invested heavily in himself to perfect his craft of coaching but also to build his business acumen.

$10K / month
1 founders / employees

Case Study

Winning Mentality Fitness, based in the Bay area, is a fitness training business run solely by Brandon Woo.

He started working out for the first time after graduating from college eight years ago and grew a passion for fitness. This led to his fitness coaching training business which he started in 2014.

In 2020 after the pandemic hit, he came across Everit, an online fitness training software. This discovery proved beneficial as he decided to take his training business online.

In just three months, Brandon expanded his training company to a monthly revenue of $10,000 by using his newly acquired business knowledge. He now maintains a small number of in-person clients while working online with 20 clients.

Since the success of his online training, Brandon has been able to add a new source of income to his training company. Because of this, he could choose the clients he worked with personally and was no longer forced to exchange his time for money.


Read the full story on blog.everfit.io ➜

Learn more about starting a fitness and wellness programs business:

Where to start?

-> How much does it cost to start a fitness and wellness programs business?
-> Pros and cons of a fitness and wellness programs business

Need inspiration?

-> Examples of established fitness and wellness programs business

Other resources

5. Lazy Jar ($3K/year)

Justin Anyanwu (from Raleigh, North Carolina, USA) started Lazy Jar almost 6 years ago.

$250 / month
1 founders / 0 employees
Raleigh, North Carolina, USA

Case Study

My name is Justin Anyanwu. I came to the US from Nigeria in 1998. I’m now a citizen, and every day, I thank my mother for bringing me here. I love this country.

It was started in October of 2017 as a proof of concept. We re-launched the app this year in March, today we’re averaging $250 a month from the app.


6. Glosshouz ($3.3M/year)

Loni Le Van-Etter (from Centennial, CO, USA) started Glosshouz over 7 years ago.

$275K / month
1 founders / 35 employees

Case Study

Hello! I am Loni, the founder of Glosshouz, a full-service day spa, out of Centennial, CO. I created the business in 2016 after a 15-year career as an electrical engineer working for other big technology companies.

January 2023 begins an exciting chapter in our business initiatives as we embark on selling our Glosshouz brand and business model as a franchise offering. I’m excited to help other entrepreneurs learn how to be successful with the Glosshouz brand.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders