900+ Best Names For Your Supplements Company

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Updated: June 10th, 2025

So, you've come up with the perfect supplements company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your supplements company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best supplements company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your supplements company.

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Ideas

Catchy supplements company name ideas

Nutrisentials
Fit Foods
Extremely Primal and Fit
Richer Life
Nutri Health
Austin Paleo Grrl
BioFood
Plain Jane Health
Natura Wins
CogGen
Pro maniacs
Healhy Food
Brain Tight
Gold Capsules
True North Primal
Green Meal
Arthroprin
Healthy Mood
Supplemental Fuel
Packed to feed
Get Vita
Primal Mind Body
Vitamuscles
Rejuvenate
Strong Diet
Vitamin Supplements
Fresh Foods
Fit Capsules
Daily Needs
Nutri Boost
Get Nutried
Pamela’s Paleo Life
Daily Dose
VitaminiCa
Golden Dose
Derek Primal
Qualvits
Strong Foods
Primal Sensei
Supplemental Power
Primal Preacher
Improved Health
Fitness Best
Fired Up Fuel
Green Skin
Primal Intake
Natural Prime
Fitness Life
Vitaminute
Vitafit
Ceralift
Healthy Vita
Renutrify
Sprinkled Supplements
Fueled Up
Prime Wellness
Nutri – Ate
Brain Tip
Neuro Sharp
Organicyou
Best Booster
Nutriopack
Green Streak
Primal RD
NutriMax Tabs
Wellness Capsules
NutriFoods
Supplemental Support
The Green Matters
Ultrahealth
Acceleron 3X
Revitalize
Healthmax
Just Add You
Bloom
Nutripeak
Vida Primal
Zenith Fit
Health Burst
Brain Arc
Baby Vitals
Insta Relieve
ProDen
Nutriful
Health Dash
Be Healthy
Vi Tasty
Diet Meal
Flawless Health
Basic Greens
Primal Lives Matter
True Form
Simply Natural
Live Primal
Vita Know
Nutritop
Pro Wall
Nutric Diet
Wholeyou
Primal Utopia
Natural Energy
Health Products
Limitless Neuro
Raw Results
Nutrizen
Athletic Foods
Pro Tip
Swallow Or Drag
DreamDen

Creative supplements company name ideas

Unihealth
Optimal Capsules
CRup
Nature General
Native Health
Vital
Cure Tabs
Supportive Supplements
Vida Vitamins
Green Boost
Active Mind
Eating Healthy
Energy Igniters
Sweat Your Veggies
Nutrigold
Mr. Vitamin
Nature Nutrition
Ignited Nutrition
Vitaboost
Diet Boost
NatureUs
Raw And Reason
Well Foods
Healthy Kids
Paleo Strong
Natural Lush
Nat-Us
Primal Coach Joe
Primal Me
Vitamin Balance
Nutricare
Victorious Vitamins
Nourished Nutrients Notable Nutrients
Nuti Gate
Packed In Power
Fresh Diet
Second Hand Supplements
Native Needs
Mind Health
Treehugger Health
Power Impact
Nutririch
Vitamust Capsules
Alive
Vitavictory
Ultra Health
Power Mode
Vitabest
Real
Wellness Foods
Vitamin Man
Fitness Day
Wild Girl
Nature’S Results
Vigor Caps
Ruta Paleo
Natural Health
Vita Dose
Revive Tabs
Healthy Start
Magic Supplements
Nutri Fem
Vits
Daring Diet
Nonfat Meal
Nature’S Routine
Nutrient Rich
Nature’S Face
Health Your Way
Nutric Foods
Secondary Supplements
Your Vegan Diet Now
Healthy Meal
Dare To Diet
Brain Alarm
Healthy Man
Boost Nutrition
Fitness Start
Nutritional Needs
Better Life
Wellness Start
Osteo Poitive
Braingex
Maniac Free
EaTab
Diet Daily
Great Health
Pro Geek
V Insta
Power Nutri
Vitamin Vida
Nutric Wellness
Veg Out
Nutri Pova
Your Primal Life
Zero Deficiency
Optihealth
Healthboost
Healthy Woman
Nature True
Elite Fitness
Vidamins
Eating Best
Clean
Eating Natural
New Treat
Vitamin Diet
Life Boost
Health & Diet

Learn more about starting a supplements company:

Where to start?

-> How much does it cost to start a supplements company?
-> Pros and cons of a supplements company

Need inspiration?

-> Other supplements company success stories
-> Marketing ideas for a supplements company
-> Supplements company slogans

Other resources

-> Profitability of a supplements company
-> Supplements company tips

Funny Supplements Company Names

The Indifferent
Hygiene Collective
Hormonal Additives Trading Co
The Related Supplementary
Supplementary Place
Special Supplemental
Extra Supplementary Spot
BehavioralHealth
The Liquid Append
Extra Add On
Add On Trading Co
Containing Add On Collective
Air defense Supplements
Common sense Supplements
GeneralHealth
Botanical Accessory Group
The Literary
Synthetic Stimulants
FolateSupplements
Periodic
The Sound
Heath Spot
Rich Append
Add On Spot
SpiritualHealth
Synthetic Append
Weekly
Annual Add On
Yearly
Folic
SoundHealth
Gingival
Acid Supplemental
Sound Healthcare Pro
The Intravenous
Overall
Care Trading Co
Hygiene Group
The Precarious
Department of defense Supplements
Appurtenance Co
Psychological Hygiene Co
Holistic Hygiene
The Soluble
ProbioticSupplements
General
The Continued Safety
Environmental Care
Additives Pro
Infant
DentalHealth
Preventive Wellness Group
Literary Append Place
UsualHealth
The Natural Postscript
Extra Supplementary
Rent Add On Collective
Special Supplemental Pro
Robust Medical Collective
Animal
The Weekly
Tolerable Safety
Soluble Stiffeners
The Necessary
Poor
Poor Hygiene
General Healthcare
The Natural
The Valuable
The Later Addendum
The Weak
Containing Supplementary Pro
Hence Supplements
Healthcare Group
Affix Spot
Wellness Pro
Ecological Heath
The Useful Supplemental
The Hormonal Postscript
The Holistic
GingivalHealth
BetterHealth
Dietary Addendum
Multiple
The Folic Affix
Free Supplemental Group
Daily Addendum Place
Human Heath
PotassiumSupplements
Continued Hygiene Trading Co
Postscript Group
PhysicalHealth
Financial Wellbeing Place
Sanitation Spot
Special Subsidies
ExtraSupplements
OrganicSupplements
ImprovedHealth
Supplemental Spot
Quarterly
Supplemental Co
Soluble Surcharge
The Gingival Wellbeing
Emotional Wellness Spot
Additives Place
Physical Safety Spot
Soluble Subventions
The Cumulative Accessory
Monthly Addendum Place

Cool supplements company name ideas

Pack The Protein
Caroline Hind Primal Health
Biorich
Proven supplement
Supplementals
Supernaturals
Alpha IQ
Healthy Snacks
Dr ProVit
Nonfat Diet
Neuro Gel
Primal Body Wellness
NuTreat
Nutric Start
Vitawinner
Varied Vitamins
Wellness Diets
Primal Nutritionist
Nootronex
Green Gains
Nato Proved
Vitarich
Bulked Up Boost
Vitalnutri
Be Real
Herbal Snacks
Primal for Life
Neuro Pro
NowGem
Naturate
Pro Bro
Well Diet
Green Strength
Pro Tab
Vitmax
Fit In Fit Out
Fit Diet
Vitaminds
Renew
Vegan Needs
Come Clean
Diet Start
NutriBest
G ProCap
Add Nothing
Neutri 5X
Cutting Edge
Primal Hong Kong
Tophealth
Supplemental Sprinkle
Easy Health
BioDiet
Everyday Naturals
Purehealth
Vitawin
Temple True
Insta Vita
Vital Vitamins
Better Boost
Essential
Maxhealth
Vita Geek
Healthymaniac
Neuro Health
Nutrimax
Body Care
Primal Life
Cutting Edge Fitness
Nutric Meal
Duo – Pro
Vitamin Products
Happy Capsules
Healthiack Dose
Nonfat Foods
Virtuous Vitamins
Vigor Boost
Nutri Gem
Cognigenetic
Caveman Health
Full Vita
Super Supplements
Fixed Fitness
BrainGrain
Vita Need
Serious Supplements
Peak Primal Health
Drink Or Drag
Know Thy Self
Jen’s Primal Health
Primally Empowered
Vitamin Wins
Just Joint Complex
Grow Green
Body Right Naturals
Sha – Protien
Elevit
Human Heath
The Gingival Wellbeing
Dental Wellness Collective
DelicateHealth
Useful Inserts Place
Addendum Group
Human Hygienic
Counter Addendum Collective
Liquid Appurtenance
Fragile Sanitation Co
Appropriate Addendum
Heath Spot
Ill Safety Co

Unique supplements company name ideas

The Poorer
Cardiovascular
Gingival Hygiene
The Useful Inserts
Care Co
Free Supplementary
Holistic Hygienic
Synthetic Stiffeners
Extra Appurtenance Spot
Expensive Postscript
Multiple Postscript Spot
Appropriate
The Excellent Wellness
Sound Healthcare Pro
Multiple
Better Safety Group
The Occasional
Holistic
Environmental Care
The Perfect Wellbeing
Infant Wellness
Hormonal Additives Trading Co
Micronutrient Supplemental Pro
Antioxidant
The Mineral
SpecialSupplements
Add On Trading Co
Tolerable Safety Spot
Tolerable
Free Affix Collective
The Usual
The Splendid
Frail
Vitamin Additives Group
The Reproductive Healthcare
The Sound
Soluble Subventions
Human Healthy
Present tense Supplements
Mineral Postscript Co
The Nutritional Hygiene
The Maternal Safety
Delicate Hygiene
Human Wellness
The Vigorous
Synthetic Substances
Monthly Addendum Place
The Frequent
Based
Robust Medical Place
Adolescent Wellness Co
NutritionalSupplements
Special Stiffeners
Hygiene Group
Dental Safety Spot
The Antibiotic Additives
The Fluoride
Supplementary Place
Weak Hygiene Place
Ecological Medical Co
Special Stimulants
FrequentSupplements
Regular Supplementary Co
The Literary
Special Shim
Pence Supplements
VigorousHealth
The Regular
Insurance Spot
The Herbal Addendum
PrenatalSupplements
Antibiotic Add On
Potassium Appurtenance Collective
Affix Group
Medical Trading Co
Supplemental Spot
Splendid Wellness Trading Co
Frequent
Folate
The Additional Affix
Gingival Insurance Collective
Regular Addendum Place
Calorie Inserts
PhysicalHealth
Psychic
The Daily
PrecariousHealth
Accessory Group
Sanitation Spot
Yearly Appurtenance
Spiritual
Safety Spot
The Helpful
Commercial Supplemental
Based Appurtenance
Intravenous
The Organic Addendum
The Calorie
Financial Heath Spot
SoundHealth
Related Appurtenance Trading Co
Acid
CaloricSupplements
Hence Supplements
AvailableSupplements
The Emotional
Tense Supplements
The Spiritual Medical
The Additional

Cute supplements company name ideas

Animal
The Psychic Wellbeing
The Fiscal Insurance
The Yearly
Preventive Wellness Group
Rich Inserts
Containing Supplementary Pro
Rated Heath Place
TermHealth
Holistic Healthy
Intravenous Additives Group
Nutritional Heath Spot
Natural Affix
The Splendid Hygiene
CommercialSupplements
HumanHealth
Better Wellbeing Trading Co
The Synthetic
Holistic Hygiene
Additives Pro
Soluble Substances
Holistic Healthful
The Vitamin Additives
Heath Pro
Vigorous Healthcare Pro
Care Spot
Pancreatic
Poor Hygiene
Spence Supplements
Cardiovascular Wellbeing
Weak Sanitation Co
Voluptuous Supplements
Physical Hygiene Spot
Accessory Collective
AnimalHealth
BehavioralHealth
Dental Wellness
SpiritualHealth
Rich Append
Periodic Affix
SplendidHealth
Pancreatic Append Trading Co
Picket fence Supplements
The Essential
Extra
The Liquid
Periodic
The Broken
Ecological Heath
Fence Supplements
Prenatal Postscript Trading Co
Thence Supplements
Containing Add On Collective
Synthetic Supplemental
Additives Co
The Overall Care
The Regular Additives
Robust
Sustenance Supplements
Frail Heath
Acid Supplemental
Synthetic
Animal Sanitation
Addendum Collective
Presumptuous Supplements
Infant
The Daily Inserts
OccupationalHealth
PsychologicalHealth
The Antioxidant
The Rich
Human Healthcare
The Ecological Wellness
Psychological Hygiene Co
Optimum Sanitation Place
Preventive
The Various Affix
Broken
Financial Wellbeing Place
Holistic Hospital
Mental Healthcare Collective
Human Healthful
Soluble Append
Free Addendum
Periodic Postscript Place
Care Group
The Gingival Safety
Moral sense Supplements
Heath Group
Reproductive Sanitation
Sunk fence Supplements
Safety Group
Rent
The Continued
Poorer
The Cardiovascular Wellbeing
The Vigorous Medical
Appurtenance Place
Special Subsidies
EssentialSupplements
Reproductive Safety Collective
Immense Supplements
Human Hospital
The Weak
The Intravenous
Valuable
NecessarySupplements
Soluble Supplementary
Special Supplementary

Clever supplements company name ideas

Infant Hygiene
HolisticHealth
Sound Care
Vitamin
FollowingSupplements
Micronutrient
Weekly
Fluoride
Fluoride Appurtenance
Poor
Special Supplemental Pro
Special Subventions
Psychic Safety Collective
ContinuedHealth
The Overall
Extra Add On
Append Co
The Environmental
Weekly Affix
Valuable Inserts Trading Co
Preventive Wellness Spot
Heath Trading Co
Adolescent Sanitation Co
Emotional Safety
Additives Place
Addendum Place
Soluble Surcharges
The Special
Past tense Supplements
Human Healthier
Delicate
GingivalHealth
Vigorous Wellness
The Hormonal Postscript
Organic Inserts Trading Co
Maternal
Department of defense Supplements
Daily Addendum Place
The Special Affix
The Necessary Additives
Reproductive Hygiene Place
Expense Supplements
Literary Inserts Spot
Heath Collective
Soluble Stiffeners
Synthetic Shim
The Holistic
Holistic Health Care
Hygiene Pro
Various Affix
CounterSupplements
Drunkenness Supplements
Robust Medical Collective
WeakHealth
Synthetic Append
Rent Add On Collective
Natural Postscript Place
The Rated
Accessory Co
Intravenous Supplementary Group
The Extra
Holistic Heath
Quarterly
The Probiotic
Counter
BetterHealth
The Quarterly Add On
Human Howdy
MicronutrientSupplements
The Psychological
On the fence Supplements
The Excellent Hygiene
GoodHealth
Rated Heath
ExtraSupplements
Care Pro
The Maternal Heath
Air defense Supplements
The Human
The Prenatal Append
OptimalHealth
CalciumSupplements
The Later Addendum
Affix Co
Helpful
Additives Trading Co
Hormonal
Healthcare Group
The Calcium Affix
Yearly
Liquid Add On Trading Co
The Feeble
The Robust Insurance
Special Surcharge
Expensive Accessory Collective
Wellbeing Collective
FinancialHealth
Caloric
Commence Supplements
Overall
The Weekly
Whence Supplements
The Calorie Append
Hygiene Collective
Postscript Trading Co
The Tolerable
Supplicant Supplements
Add On Spot
Common sense Supplements

Best supplements company name ideas

Wellbeing Co
The Annual
Feeble
Prenatal Appurtenance Spot
The Indifferent
The Emotional Safety
Postscript Collective
Human
Useful Add On
ProbioticSupplements
Poorer Medical
The Natural Postscript
Extra Supplementary Spot
Affix Place
The Based Affix
IntravenousSupplements
Appurtenance Pro
BrokenHealth
Psychic Medical Place
Term Sanitation Co
Prenatal
The Soluble
Feeble Insurance
Bad
The Calcium
Postscript Spot
Various
Rude Heath Place
Prenatal Additives Place
Perfect
Dispense Supplements
The Good
Later
Continued Hygiene Trading Co
Herbal Append
Pretense Supplements
Complements Supplements
The Precarious
Various Accessory Group
ImprovedHealth
The Liquid Append
Botanical Accessory Group
The Various
Soluble Surcharge
The Caloric Postscript
Ecological Safety Co
Quarterly Additives Spot
Care Trading Co
Periodic Add On Collective
Annual Add On
Wellbeing Group
Better Wellbeing Spot
The Nutritional Insurance
FragileHealth
Holistic Hygienist
Cumulative
Holistic Healthcare
Following
Synthetic Stimulants
NutritionalHealth
Sound Wellbeing
Helpful Affix Co
Acid Append
Supplement Supplements
Weak Hygiene
The Free Addendum
Behavioral
Postscript Place
Containing Inserts Collective
Public Care
Perfect Heath Collective
Special Shims
The Necessary
Synthetic Subsidies
Periodontal Safety Pro
AdequateSupplements
The Available
The Nutritional
Folic
Governments Supplements
Animal Wellness Collective
Usual
Poor Heath Group
Healthcare Trading Co
The Related Supplementary
Nutritional Wellness
Nutritional
Human Hygiene
The Frequent Supplementary
EnvironmentalHealth
Probiotic
Postscript Group
Healthcare Co
Intense Supplements
The Fiscal
Sanitation Co
HerbalSupplements
Literary Append Place
DentalHealth
Dental
Muscle sense Supplements
Synthetic Surcharges
Essential Postscript
Perfect Wellness Collective
The Useful Supplemental
Continued
Annual
General
RentSupplements

Modern Supplements Company Name Ideas

Vitality Labs
Bulkster
Purely Nutritious
BioBoosters
Nourish360
Thrive Nutrition
Natural Elements
Peak Performance
FitFuel
Balance Health
OptiMind
Renewal Supplements
Prime Nutrition
Active Nutrition
Vital Supplements
Wellness Works
Nature's Best
Boost Box
Inner Health
Revitalize
Proven Nutrition
Elite Supplements
Healthy Habits
Vitality Boosters
Powerhouse Nutrition
Active Aid
Vitality Naturals
Simply Strong
Dynamic Nutrition
Wellness Labs
Fit Fix
Nutrition Zone
Health HQ
Performance Fuel
Essential Health
Pure Performance
Optimum Health
Neo Nutrition
The Healthy Choice
Active Mind
Evergreen Nutrition
The Wellness
Clean Energy
Zen Nutrition
Healthy Harvest
Nourishing Solutions
Refresh Nutrition
Fit and Fabulous
Total Wellness
Health Fusion
Empower Nutrition
Well World
Nature's Way Supplements
Beta Balance
Maximum Performance
Daily Wellness
Mind and Body
Happy Health
LifeSource Nutrition
Green Valley Supplements
Health Wise
Supplemax
Pure Living
Nature's Best Supplements
Nourish and Flourish
Strong Nutrition
Total Health
Fitstrong
Dynamic Health
Optimal Wellness
Hulk Health
Clean Nutrition
Mean Greens
Wellness Formula
Proven Health
Vitality Plus
HealthWorks
Organic Health
Whole Hut
The Nutri Shop
Health Max
Active Arc
Fit First
Strong Stop
Nutrition Dynamics
Pure Health
Fuelology
The Wellness Hub
Healthnest
Thrive Supplements
Boostomatic
Fitboost
Actively
Healthfluent
Gainscape
Wholeboost
Nutrizen
Wellworks
Strongify
WellBeans
Again & A Gain
SuperfishOil
Heavy Wheyt
Fitamins
Fuel Proof
Health & Vitness
Vits n Mins
ActivAte
PB & Gain
OrGainics

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Supplements Company:

Simple is always better

This means a few different things. Your supplements company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your supplements company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Supplements Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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