7 Product Review Business Success Stories [2024]

Updated: November 1st, 2023
Start A Product Review Business

Here are some real life success stories of starting a product review business:

1. Fin vs Fin ($480K/year)

Alex Goldberg, the founder of Fin vs Fin, started the business as a "dumb side project" with his ex-boss-turned-side-hustle-partner. They initially focused on comparing fintech startups, but pivoted to reviewing wellness products after noticing the influx of venture capital in the industry. With their first sale earning them a $10 commission, they realized they had a proof of concept and kept growing the business with high-quality content and partnerships. They went from making enough to cover their car payments to reaching $500k in revenue in just two years.

How much they make: $480K/year
How much did it cost to start: $0
Current team size: 10

article

How I Grew My 'Dumb Blog' To A Portfolio That Generates $70K Profit/Month

Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.

About
Alex started Fin vs Fin over 5 years ago
Revenue
Alex grew the business to $40K/month
Read by 6,834 founders

2. The Dozy Owl ($30K/year)

How much they make: $30K/year
Current team size:

article

Making Money in Your Sleep - By Blogging About Sleep

Aspiring founders can learn how to turn a side hustle into a full-time income like Kieran MacRae did with his sleep-focused blog, which provides reviews and tips to promote better sleep, earning him a steady income.

About
Kieran started The Dozy Owl over 7 years ago
Revenue
Kieran grew the business to $2.5K/month
Read by 647 founders

Learn more about starting a product review business:

Where to start?

-> How much does it cost to start a product review business?
-> Pros and cons of a product review business

Need inspiration?

-> Examples of established product review business
-> Marketing ideas for a product review business

Other resources

4. Trustpilot

We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.

Where they're located: Aurora, Illinois, United States
Website traffic: 48.2M/month

article

5. Yelp

User Reviews and Recommendations of Best Restaurants, Shopping, Nightlife, Food, Entertainment, Things to Do, Services and More at Yelp

Where they're located: Los Angeles, California, USA
Website traffic: 145M/month

article

6. Harvard Business Review

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Website traffic: 8.54M/month

article