From Casino Player To Building A $10K/Month Online Casino Guide Thanks To SEO

Arjun Patel
started March 2019
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Hello! Who are you and what business did you start?

Hi! My name is Arjun Patel and I started, an online casino affiliate for the Indian market. Onlinecasinoguide. provides completely honest and detailed reviews of casino sites that accept Indian players. Our reviews help our readers choose an online casino that suits their needs.

The platform also provides guides for popular casino games played in India. Most importantly, we recommend the best casino sites to play different games. Then, we also provide information about promotions and bonus offers at casinos that Indians can benefit from. Today, we have about 30K visitors each month.


What's your backstory and how did you come up with the idea?

I’ve been a dedicated casino player for several years. So, I have a passion for casino games, especially cards.

SEO and Affiliation take time. But with dedication and patience, it will eventually work.

Before the idea of, I have worked as an SEO manager both for casinos and other industries. I’ve also worked as a freelancer, offering SEO services and writing.

Online casino was quite new in India and there was not much information available for players. So, I thought of creating a platform where players can get helpful guides and find useful details about casinos and games.

So, the idea seemed perfect to me. I combined my passion with my expertise to create a commercial success.

Take us through the process of designing, prototyping, and manufacturing your first product.

It started with finding a suitable WordPress template. But I had to customize it to provide the features required.

I also did thorough keyword research before producing the content. Then, I began to promote the site through outreach, to build links.

After setting up the platform, I contacted casino operators to negotiate deals. Casino operators usually offer Revenue-share or CPA. I opt for Revenue-share as I believe it will generate more income in the long run.

Describe the process of launching the business

As I said before, I promoted the site on different platforms to build authority. I did so by outreaching to various news sites, casino magazines, and blogs by offering them a high-quality article. But it took about a year before I started to see good earnings. You know, it takes time to see results from SEO.

When it was growing, I had to finance the site with my money. I was working as a freelancer while building the website. So, I reinvented my earnings into the website.

Since launch, what has worked to attract and retain customers?

Since the main source of traffic is SEO, I had to work on gaining top positions in search results. Over time, I began to notice that visitors were returning to the site.

So, it started with building a good SEO foundation. Once I was able to do that, it was much easier getting people to find my content. I also ensure the content on the website is of high quality. The reviews, game guides, and deals are helpful to the players. That’s why they keep returning to find out what’s more. For example, this article has thousands of visitors each month.

The players also began to gain trust in the website because of the quality of casino sites I list and recommend. I thoroughly check that these sites are safe for gaming and they provide what the players need. I only list sites that I would play on myself.

So, when the players follow a link on my site and gain enough value from there, it increases their confidence in the brand. And when they have questions concerning casinos or games, a lot of them return to

How are you doing today and what does the future look like?

The site has grown to be profitable and is now my main source of earnings. I have built a site that is optimized for high time-on-site and can also create synergies with more affiliate sites.

I plan to replicate the same business model in other countries. Other countries in Asia and South America also have emerging casino markets like India. I’ve identified these nations and I plan to expand my reach into them soon.

There’s one place I’m avoiding, that’s Europe. The European market is already saturated with so many online casinos and affiliates.

Through starting the business, have you learned anything particularly helpful or advantageous?

I have been able to master SEO. Before this time, I thought I knew everything about SEO, but now, I am confident I know most.

One other thing I discovered is that affiliation takes a lot of time. It took me much longer than I expected. But with patience and the right SEO tactics, anyone can succeed.

What platform/tools do you use for your business?

The site runs on WordPress software. It serves as a great CMS tool that helps me manage and create content efficiently. For designing graphics, I make use of photoshop.

When it comes to keyword research and SEO, I use tools like Ahrefs, Screaming Frog, and Ubersuggest. I also make use of Google Search Console and Google Analytics to measure and improve my SEO.

What have been the most influential books, podcasts, or other resources?

Search Engine Journal and Google Webmaster Hangout. Both resources have been extremely useful. They provide the latest SEO news directly from people who work at Google.

Advice for other entrepreneurs who want to get started or are just starting?

SEO and Affiliation take time. But with dedication and patience, it will eventually work.

Before you start, you need to know about SEO. You don’t have to know everything at the beginning, you can learn as your work on the brand. However, without proper SEO skills, it will be extremely difficult.

And you must also understand that there’s a need to have the funds to sustain the business. Don’t quit your job until you’ve built the business enough to support you.

Are you looking to hire for certain positions right now?

We’re always in need of writers who know about casinos and can write SEO-friendly texts. Most of the writers we work with are freelancers. So, that means you can work as a writer with us from any location and get paid.

Where can we go to learn more?

You can check out my site on

Arjun Patel, Founder of
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