How Much Does It Cost To Start A Lead Generation Business? (In 2024)

Updated: January 18th, 2023
Start A Lead Generation Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The cost of opening a a lead generation business can vary based on several factors. However for a a lead generation business you can expect to spend $62 to $25,059 with an average cost of $13,128.

  • The minimum startup costs for a lead generation business: $62
  • The maximum startup costs for a lead generation business: $25,059
  • The average startup costs for a lead generation business: $13,128

Here's a detailed list of a lead generation business startup costs:

Learn more about starting a lead generation business:

Where to start?

-> How to start a lead generation business?
-> Lead generation business plan
-> How to finance a lead generation business?
-> Pros and cons of a lead generation business
-> How to get clients for a lead generation business?

Need inspiration?

-> Other lead generation business success stories
-> Examples of established lead generation business
-> Marketing ideas for a lead generation business
-> Lead generation business slogans
-> Lead generation business names

Other resources

-> Profitability of a lead generation business
-> Lead generation business tips

Equipment & Supply Expenses

Starting a lead generation business may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.

Cost Required? Min Cost Max Cost
Cleaning Supplies ➜

Optional

$63

$200

Business Formation Fees

There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.

Cost Required? Min Cost Max Cost

Set up business: LLC & Corporations

Required

$50

$500

Small Business Insurance

Recommended

$500

$2,000

Permit and License Fees

Optional

$50

$700

Lawyer Fees

Optional

$0

$1,500

Software Expenses

Your lead generation business needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost Required? Min Cost Max Cost

File Hosting Service

Recommended

$0

$299

Email marketing tool

Recommended

$0

$100

CRM Software ➜

Recommended

$12

$300

Project Management Software

Recommended

$0

$25

Internal Communication Tool

Recommended

$0

$20

Accounting & Invoicing Software

Recommended

$0

$50

IT Support ➜

Optional

$150

$2,000

Social Media Management Tools

Optional

$0

$50

Design Programs & Software

Optional

$0

$50

Office Space Expenses

It will be your call to determine if you need office space. It is not a requirement but may be necessary as your lead generation business grows.

Cost Required? Min Cost Max Cost
Rent ➜

Optional

$0

$5,750

Utility Costs For Office Space ➜

Optional

$0

$1,150

WiFi & Internet ➜

Optional

$0

$100

Website Costs

Every business should have a website, and it's worth spending a bit of money to set it up right.

Cost Required? Min Cost Max Cost
Domain Name ➜

Required

$12

$200

Website Hosting Costs ➜

Required

$0

$300

Website Builder ➜

Recommended

$10

$500

Business Email Hosting Service ➜

Recommended

$1

$15

Website & Live Chat Tool

Recommended

$0

$200

Web Designer ➜

Optional

$200

$6,000

Advertising & Marketing Costs

Cost Required? Min Cost Max Cost
Business Cards ➜

Optional

$0

$50

Customer Research & Surveys

Optional

$0

$300

Networking Membership Fees

Optional

$0

$250

Direct Campaigns, Printing and Mailing

Optional

$0

$300

Affiliate Marketing Commission & Fees

Optional

$0

$250

Influencer Marketing

Optional

$0

$750

Press

Optional

$0

$500

Google Ads

Optional

$0

$300

Facebook & Instagram Ads

Optional

$0

$350