Start A Lead Generation Business - Business Ideas
Lead generation business aggregates consumer and business information that it can sell to businesses wishing to purchase new leads. A lead generation company earns money for every lead it generates for a client.
As the business landscape becomes more competitive, entrepreneurs prefer hiring a lead generation company to help increase sales. Therefore, if you understand how digital marketing works to attract customers, you can start your lead generation business.
Starting a lead generation business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell lead generation, or selling lead generation online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a lead generation business ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$600 |
$4,700 |
|
Equipment & Supply Expenses |
$63 |
$200 |
|
Software Expenses |
$162 |
$2,894 |
|
Advertising & Marketing Costs |
$0 |
$3,050 |
|
Total Startup Costs |
$1,048 |
$25,059 |
Case Studies
•
$125K/mo
•
$65K/mo
•
$18K/mo
•
$55K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Apollo |
apollo.io |
5,707 |
|
|
Homes.com |
homes.com |
6,972 |
|
|
LeadPages |
leadpages.net |
7,443 |
|
|
UpLead |
uplead.com |
28,653 |
|
|
Tampa Inbound Marketing Agency |
bluleadz.com |
31,000 |
|
|
Interact |
tryinteract.com |
40,726 |
|
|
KickoffLabs |
kickofflabs.com |
42,820 |
|
|
Lead411 |
lead411.com |
46,173 |
|
|
Cleverly |
cleverly.co |
63,064 |
|
|
Inside Real Estate |
insiderealestate.com |
64,679 |
|
|
Ironpaper - Marketing Agency |
ironpaper.com |
88,075 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Rewarding work |
Starting a lead generation business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
Traffic to your website |
A lead generation business gives people a reason to visit your website and to keep coming back to you! |
|
No overhead costs |
To get your lead generation business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money! |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your lead generation business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
|
Longer Sales Process |
A lead generation business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
|
Security Issues |
With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road. |
|
Isolation |
Often times, as a lead generation business, you typically work alone and do not have much face-to-face interaction with other team members. |
|
Taxes |
As a lead generation business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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