Business Idea: Start A Lead Generation Business in 2026
Lead generation business aggregates consumer and business information that it can sell to businesses wishing to purchase new leads. A lead generation company earns money for every lead it generates for a client.
As the business landscape becomes more competitive, entrepreneurs prefer hiring a lead generation company to help increase sales. Therefore, if you understand how digital marketing works to attract customers, you can start your lead generation business.
Revenue & Profitability
How much do lead generation businesses make?
- On average, successful lead generation businesses report $2.11M/year in revenue.
- 94% of lead generation businesses report being profitable.
Learn more about how much money lead generation businesses make.
Startup Costs
How much does it cost to start a lead generation business?
- It can cost as low as $3 to start a lead generation business.
- It can cost as high as $2,000,000 to start a lead generation business.
Learn more about the costs of a lead generation business.
Examples Of Successful Lead Generation Businesses
Successful lead generation business businesses and case studies
Discover how Instantly.ai grew from 0 to $2.4M in just 9 months by solving the problem of costly lead-generation tools for marketers with an affordable and effective AI-powered email marketing software.
Pedowitz Group, a $20M+ consulting agency, shares the story of how they grew their business by prioritizing customer retention/loyalty, being platform-agnostic, and focusing on strong results aligned with clients' key business objectives.