13 Health And Wellness Products Success Stories [2024]

Updated: November 19th, 2023
Start A Health And Wellness Products

Here are some real life success stories of starting a health and wellness products:

1. Fredi ($42K/year)

Mitch, who had been taking nootropic supplements to stay sharp and manage stress during his time as an investment banker, realized that few people knew about their benefits. After discussing the idea with his sister Chelsea, they recognized the underserved market of women and decided to launch Fredi, a female-focused productivity brand. They aimed to introduce the benefits of nootropics to women while empowering them through their brand.

How much they make: $42K/year
How much did it cost to start: $100K
Current team size: 2

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How We Launched A $3.5K/Month Brand Of Nootropics For Women

Siblings launch female-focused nootropic supplement brand, Fredi, which earned $3.5k in sales in its first month, targeting busy women with natural ingredients and a message of holistic wellness.

About
Mitch started Fredi almost 4 years ago
Revenue
Mitch grew the business to $3.5K/month
Costs
It cost Mitch $100000 to start the business
Read by 7,991 founders

2. Mattress Depot USA ($24M/year)

growth, it can lead to a quick demise. Therefore, we have always focused on smart and sustainable growth strategies.

One of the most effective tactics that has helped us attract and retain customers is our emphasis on providing exceptional customer service. We believe that the customer experience is crucial, especially in a competitive industry like retail. By hiring knowledgeable and friendly staff, offering personalized sleep consultations, and providing hassle-free returns and exchanges, we have been able to build a loyal customer base.

In terms of marketing, we have utilized a combination of traditional and digital channels. Initially, we relied heavily on classified ads and print media, which helped us reach local customers and create awareness about our low prices. As technology evolved, we adapted our marketing strategies and ventured into online platforms such as Craigslist and eventually launched our own website.

Our website not only serves as an informational resource but also allows customers to conveniently browse and purchase products online. We have integrated e-commerce features and implemented efficient order fulfillment and delivery processes to ensure a seamless shopping experience.

Additionally, we have implemented a referral program to incentivize our satisfied customers to spread the word about our brand. By providing discounts or special offers to customers who refer their friends and family, we have been able to leverage the power of word-of-mouth marketing and generate a steady stream of new customers.

In summary, our focus on exceptional customer service, strategic marketing efforts, and continuous improvement in our online presence have been key factors in attracting and retaining customers for our business.

How much they make: $24M/year
How much did it cost to start: $10K
Current team size: 70

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How We Built Our Discount Mattress Company To $24M/Year

Learn how Mattress Depot USA went from operating out of a warehouse to becoming a specialty sleep omnichannel retailer with $24M in yearly revenue by offering customers a low-cost, high-quality mattress buying experience.

About
David started Mattress Depot USA over 21 years ago
Revenue
David grew the business to $2M/month
Costs
It cost David $10000 to start the business
Read by 5,222 founders

So... can you actually make money with a health and wellness products?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Stello ($36K/year)

Brandon Nolte, co-founder of Stello, came up with the idea after building a successful CBD business. Seeing the need for a unique product in the CBD space, he decided to create stress diffusing mints. With the help of a product development company and a branding agency, Stello was brought to life. Despite limitations in marketing due to restrictions on platforms like Google and Facebook, Nolte is focused on attracting more customers and improving the product and customer experience.

How much they make: $36K/year
How much did it cost to start: $350K
Current team size: 0

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I Launched A Stress-Diffusing Mints Brand After Building A $10M CBD Business

Brandon Nolte, the co-founder of Stello, a stress diffusing mint company, shares his journey of launching a new company after +8 years and +$10 million in sales in the CBD space, including the challenges and opportunities of product development, branding, and marketing strategies in the CBD industry.

Revenue
Brandon grew the business to $3K/month
Costs
It cost Brandon $350000 to start the business
Read by 3,798 founders

4. Quieton ($6M/year)

Janne Kyllönen, the founder of QuietOn, came up with the idea for his business after experiencing the benefits of active noise-canceling headphones at an airport. He realized that there was a need for a smaller and more convenient solution, particularly for people who struggle to sleep in noisy environments. With 80,000 happy customers and over $500k in monthly revenue, QuietOn is on a mission to be the go-to brand for sleep earbuds.

How much they make: $6M/year
How much did it cost to start: $500K
Current team size: 15

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We Make $6M/Year Selling Earbuds That Help You Sleep Better

Founded by a former Nokia product manager, QuietOn has grown to become a leading manufacturer of active noise-cancelling earbuds for better sleep, with over 80,000 happy customers worldwide and monthly revenues of over $500k, having launched after a successful Indiegogo campaign that raised $1.3m.

About
Janne started Quieton almost 9 years ago
Revenue
Janne grew the business to $500K/month
Costs
It cost Janne $500000 to start the business
Read by 4,015 founders

So... can you actually make money with a health and wellness products?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Lifewave ($6M/year)

How much they make: $6M/year
Current team size:

+$20M/mo Selling Health Products to Help People Feel Better

Case study: How LifeWave founder David built a global health technology company that generates over $20 million in revenue monthly and has a presence in 80 countries.

Revenue
They grew the business to $500K/month
Read by 518 founders

6. Fin vs Fin ($480K/year)

Alex Goldberg, the founder of Fin vs Fin, started the business as a "dumb side project" with his ex-boss-turned-side-hustle-partner. They initially focused on comparing fintech startups, but pivoted to reviewing wellness products after noticing the influx of venture capital in the industry. With their first sale earning them a $10 commission, they realized they had a proof of concept and kept growing the business with high-quality content and partnerships. They went from making enough to cover their car payments to reaching $500k in revenue in just two years.

How much they make: $480K/year
How much did it cost to start: $0
Current team size: 10

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How I Grew My 'Dumb Blog' To A Portfolio That Generates $70K Profit/Month

Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.

About
Alex started Fin vs Fin about 5 years ago
Revenue
Alex grew the business to $40K/month
Read by 6,387 founders

So... can you actually make money with a health and wellness products?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Heights ($6M/year)

Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.

How much they make: $6M/year
How much did it cost to start: $-300K
Current team size: 16

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How We Created A $500K/Month Braincare Supplement [Rated #1 In The World]

Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.

About
Dan started Heights about 4 years ago
Revenue
Dan grew the business to $500K/month
Read by 3,908 founders

8. Goop ($63.1M/year)

How much they make: $63.1M/year
Current team size: 313

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How Gwyneth Paltrow Successfully Marketed Her Sex Toy

Actress Gwyneth Paltrow's wellness brand Goop, worth over $250 million in 2019, expanded into the sex toys market after realizing it had generated $25 million revenue in 2018.

About
They started Goop about 16 years ago
Revenue
They grew the business to $5.26M/month
Read by 543 founders

9. Addaday ($2.28M/year)

How much they make: $2.28M/year
Current team size: 10

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Making 7 Figures Selling Massage Guns With Victor Yang Of Addaday.com

Addaday, an online retailer of massage tools founded by former technology entrepreneur Vic Yang in 2011, offers an all-in-one resource for pain relief, relaxation, and recovery, with sticks, rollers, balls, and massage guns.

About
Victor started Addaday about 14 years ago
Revenue
Victor grew the business to $190K/month
Read by 545 founders