Deskmate

How We Launched A Startup Selling Affordable Cardboard Standing Desks

August 1st, 2019
Ashley ‘JP’ Lockwood
Founder, Deskmate
$30K
revenue/mo
2
Founders
2
Employees
Deskmate
from London, England, United Kingdom
started January 2017
$30,000
revenue/mo
2
Founders
2
Employees
market size
$23.1B
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$625
growth channels
Organic social media
business model
content-library
best tools
Google Drive, Response source, Google Sheets
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Ashley recommends to grow your business!
Want more updates on Deskmate? Check out these stories:

Hello! Who are you and what business did you start?

My name is Ashley ‘JP’ Lockwood. I am the co-founder of Deskmate. We are a standing desk startup on a mission to make the world work better.

I met my now business partner, Arthur at the back end of 2016 during an incubator called Escape The City. Both working on separate projects and set up Deskmate as a side hustle to earn some extra money whilst we were living and working in London.

We have two products, Deskmate, for large setups, desktops, keyboards, and Minimate, which is specifically for laptop only users. All of our products are environmentally friendly (cardboard) and take less than 10 seconds to pop up.

We are proudly the cheapest standing desk available, globally. Which is pretty cool I think? We’ve sold over 5,000 units since launch, to just under 100 countries.

Cool fact: Deskmate started on £300 and we launched in 3 weeks.

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