44 Trending Fitness Equipment Businesses [2023]

A fitness equipment business is a type of physical activity-oriented business that produces, assembles, or sells physical fitness equipment.

Generally, fitness equipment is used in gyms, and schools, but can also be applied for personal use. These businesses can be run from a storefront or online service.

A fitness equipment business provides a unique opportunity for people to start their own business. It is an ideal opportunity for those interested in marketing, fitness, management and retail.

Looking for some examples of a fitness equipment company?

Interested in case studies of a successful fitness equipment company? Check out our full list of success stories.

1. Rogue Fitness

Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.

• Website traffic: 3.67M/month
• Business rank: #6.36K

Check out their full website ➜

2. Tonal

Tonal is a digital workout system that's designed to provide a full-body workout in one compact device. The machine provides access to hundreds of trainer-led classes and uses advanced technology to deliver a truly personalized workout experience.

• Website traffic: 1.19M/month
• Business rank: #47K

Check out their full website ➜

Learn more about starting a fitness equipment company:

Where to start?

-> How to start a fitness equipment company?
-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company

Need inspiration?

-> Other fitness equipment company success stories
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans
-> Fitness equipment company names

Other resources

-> Fitness equipment company tips
-> Fitness equipment company manufacturers

4. Titan Fitness

Titan Fitness provides quality strength training, gymnastics, and strongman equipment at a great value. You can afford to #BeTitanFit.

• Website traffic: 1.14M/month
• Business rank: #36.5K

Check out their full website ➜

5. Mirror

The Future of Fitness is Here. Mirror is the nearly invisible interactive home gym. When off, it’s an elegantly designed full-length Mirror. When on, see yourself, your classmates and your instructors in a sleek display.

• Website traffic: 710K/month
• Business rank: #38.1K

Check out their full website ➜

6. Horizon Fitness

Shop treadmills, ellipticals and indoor cycles that stand up to your toughest workouts at affordable prices. Count on Horizon Fitness for the highest quality, durability and performance in home fitness equipment. Plus, intuitive controls and Bluetooth connectivity so you can stream your favorite cardio classes, for less.

• Website traffic: 270K/month
• Business rank: #66.3K

Check out their full website ➜

7. Sole Fitness

Sole Fitness offers a full line of durable and trusted fitness equipment including Sole Treadmills, Sole Ellipticals, and Sole Exercise bikes.

• Website traffic: 450K/month
• Business rank: #73.2K

Check out their full website ➜

8. Life Fitness

With the widest range of cardio, strength and group training equipment in the fitness industry, our mission is to provide solutions that get the world moving and help people lead active and healthy lives. Discover how our equipment can change your facility or home gym.

• Website traffic: 260K/month
• Business rank: #76.7K

Check out their full website ➜

9. Johnson Fitness

Johnson Fitness & Wellness formerly known as 2nd Wind Exercise Busy Body Home Fitness Leisure Fitness - The Equipment Store.

• Website traffic: 360K/month
• Business rank: #78.1K

Check out their full website ➜

10. Fitness Factory

Fitness Factory makes purchasing fitness equipment fast, easy, convenient and affordable. Shop our extensive collection of fitness equipment online today!

• Website traffic: 260K/month
• Business rank: #84.5K

Check out their full website ➜

11. Implus

Implus is an international industry leader with a keen focus on elevating the lives of our consumers in the fitness and physical training categories.

• Website traffic: 250K/month
• Business rank: #89.5K

Check out their full website ➜

12. Fringe Sport

FringeSport is the official supplier to the garage gym movement. Whether you need equipment for CrossFit, or gear for Olympic weightlifting, Fringe offers gear

• Business rank: #90.9K

Check out their full website ➜

13. Fitness Depot

Shop Online Fitness Depot, for the Best in Exercise Equipment, Best Treadmills, Elliptical Trainers, Exercise Bikes. One of the Canada's Largest Exercise Equipment Stores.

• Website traffic: 330K/month
• Business rank: #93.2K

Check out their full website ➜

14. Sunny Health and Fitness

Create the perfect home gym with our workout equipment. We have everything you need- exercise bikes, rowers, treadmills, recumbent bikes, elliptical machines & more. Shop here.

• Business rank: #99.3K

Check out their full website ➜

15. Fitness Superstore

Buy Fitness Equipment at 40-70% off MSRP from Fitness Superstore. We sell new and refurbished gym equipment.

• Estimated revenue: $83.3K/month
• Website traffic: 170K/month
• Business rank: #109K

Check out their full website ➜

16. Fitness Avenue

Best fitness exercise gym equipment from our online & In-store fitness equipment stores - Fitness Avenue. Best deals available on all sports and exercise equipment.

• Website traffic: 170K/month
• Business rank: #142K

Check out their full website ➜

17. Nautilus Home Fitness Solutions

Nautilus serves consumers directly by carrying on its tradition of excellence by producing gym-quality cardio and strength solutions for the home.

• Website traffic: 110K/month
• Business rank: #151K

Check out their full website ➜

18. Cap Barbell

Buy quality free weights, gym equipment, and fitness supplies at competitive prices online or in stores. CAP is a leading distributor and provider of fitness equipment for 25+ years.

• Website traffic: 70K/month
• Business rank: #151K

Check out their full website ➜

19. York Barbell

We offer a variety of Gym Equipment including dumbbells, weight plates, benches, squat racks, barbells, plyo boxes, multi gyms, & so much more. Order today!

• Website traffic: 270K/month
• Business rank: #154K

Check out their full website ➜

20. Precor Home Fitness

Precor Home Fitness offers the best selection of home fitness gym equipment, including ellipticals, bikes, rowers, strength training equipment, and more.

• Website traffic: 130K/month
• Business rank: #159K

Check out their full website ➜

21. Primo Fitness

New & Used Gym Equipment For Sale. Bulk Order Treadmills, Ellipticals, Profession & Full Packages. Int'l Shipping Available. Call Us 714-957-2765.

• Website traffic: 70K/month
• Business rank: #161K

Check out their full website ➜

22. Keiser

Keiser is revolutionizing fitness with our pneumatic training system and indoor cycles, including the award-winning M3. Because good enough isn’t.

• Website traffic: 50K/month
• Business rank: #180K

Check out their full website ➜

23. Marcy Pro

Go to Marcy Pro for the best home exercise equipment, top rated home gym machines, weights, exercise bikes, and more. Visit Marcypro.com today!

• Website traffic: 220K/month
• Business rank: #183K

Check out their full website ➜

24. Body-Solid

Body-Solid is a leading manufacturer of high-quality fitness equipment. We focus on home and commercial markets.

• Website traffic: 130K/month
• Business rank: #187K

Check out their full website ➜

25. Get RXd

Get RXd: Fitness Equipment for Functional Training, Weightlifting, Strength and Conditioning, and High Intensity Interval Training. Get RXd Equipment is found in many successful Crossfit Boxes and Gyms around the world. 30+ years in business!

• Website traffic: 60K/month
• Business rank: #207K

Check out their full website ➜

26. Fitness Repair Parts

Find spare or replacement parts for exercise and fitness equipment. Use our diagrams and parts lists to locate the right part and extend the life of your treadmill, cross-trainer, bike, elliptical, stepper, or strength machine!

• Business rank: #211K

Check out their full website ➜

27. Ironmaster

Purchase the best weight lifting equipment when you buy Ironmaster! Get the most out of your training with our adjustable dumbbells & weight equipment.

• Estimated revenue: $771K/month
• Business rank: #216K

Check out their full website ➜

28. Fitness Town

Fitness Town - One-stop depot for your home gym fitness equipment needs. New equipment coming in daily. Shop our huge selection & savings of fitness equipment and accessories. Stores open M-F 11am-5pm, Sun 11am-4pm.

• Website traffic: 120K/month
• Business rank: #253K

Check out their full website ➜

29. Core Health and Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. This is why we’ve brought together five of the most recognizable fitness brands to ensure our customers can offer their members authentic fitness experiences. Home of Schwinn, StairMaster, Nautilus, Star Trac & Throwdown.

• Business rank: #253K

Check out their full website ➜

30. True Fitness

TRUE Fitness is commited to building exceptional commercial and home fitness equipment. Unmatched service at every level. View our products now.

• Business rank: #254K

Check out their full website ➜

31. Inspire Fitness

Inspire Fitness is the industry-leader in high quality fitness equipment. Designing & engineering some of the most innovative cardio and strength equipment available today. We eat, sleep and breathe fitness.

• Website traffic: 110K/month
• Business rank: #255K

Check out their full website ➜

32. Flaman Fitness

Flaman Fitness offers Home Gym and Fitness Equipment. We help you choose the right equipment and provide setup and service in SK, AB, MB, BC, ON.

• Business rank: #262K

Check out their full website ➜

33. True Fitness

TRUE Fitness is committed to building exceptional commercial and home fitness equipment. Unmatched service at every level. View our products now.

• Business rank: #267K

Check out their full website ➜

34. Perform Better

Perform Better – the experts in functional training & rehab. Functional training equipment, training info, & seminars.

• Website traffic: 140K/month
• Business rank: #268K

Check out their full website ➜

35. Bells of Steel

Since 2010, Bells of Steel has been providing high quality, affordable gym & fitness equipment for commercial and home gyms in Calgary and across Canada.

• Estimated revenue: $1.2M/month
• Website traffic: 100K/month
• Business rank: #276K

Check out their full website ➜

36. Cybex International

Cybex is a leading manufacturer of premium exercise equipment, including award-winning strength training equipment, treadmills, and the revolutionary Arc Trainer.

• Website traffic: 100K/month
• Business rank: #276K

Check out their full website ➜

37. 360 Fitness Superstore

The San Francisco Bay Area dealer of quality treadmills, ellipticals, home gyms, rowing machines, bikes and fitness accessories for over 36 years.

• Website traffic: 50K/month
• Business rank: #297K

Check out their full website ➜

38. Bold Tribe

Purpose: To Provide You With Everything You Need To Discover The Legend Within You And Reach The Fitness Level Of Your Dreams!

• Estimated revenue: $9.3K/month
• Business rank: #299K

Check out their full website ➜

39. Spirit Fitness

Spirit Fitness manufactures the highest quality fitness equipment placing customer experience and product innovation at the heart of what we do.

• Business rank: #308K

Check out their full website ➜

40. Kettlebell Kings

Kettlebell Kings have an unmatched feel, texture and a well-formed, balanced kettlebell, browse our high-quality kettle bells to buy.

• Estimated revenue: $167K/month
• Business rank: #137K

Check out their full website ➜

41. Mi Fitness

Mifitness is South Africa's largest Home & Commercial Gym Equipment Supplier. Over 500 Treadmills in Stock at any given time, over 1200 products

• Business rank: #310K

Check out their full website ➜

42. FitnessZone

• Website traffic: 240K/month
• Business rank: #183K

Check out their full website ➜

43. Tienda Sport Fitness

Equipos deportivos para la dotación de tus proyectos. Garantía, respaldo y servicio técnico. Más de 1.500 referencias de todas las necesidades deportivas.

• Website traffic: 40K/month
• Business rank: #242K

Check out their full website ➜

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