10 Fitness Equipment Company Success Stories [2024]
A fitness equipment business is a type of physical activity-oriented business that produces, assembles, or sells physical fitness equipment.
Generally, fitness equipment is used in gyms, and schools, but can also be applied for personal use. These businesses can be run from a storefront or online service.
A fitness equipment business provides a unique opportunity for people to start their own business. It is an ideal opportunity for those interested in marketing, fitness, management and retail.
Here are some real life success stories of starting a fitness equipment company:
1. Thor Fitness Europe ($144K/year)
Joel St John, the founder of Thor Fitness, came up with the idea for his CrossFit and lifestyle brand while on his honeymoon. With his background in design and music production, he saw an opportunity to create head-turning products for the CrossFit community. Through validation from friends and social media, he realized he could turn his idea into a reality and started building the brand.
How much they make: $144K/year
Current team size: 1
Joel St John founded the sustainability-conscious Crossfit and lifestyle brand Thor Fitness, which has become an established household brand within the Crossfit community, with a steady flow of orders coming in from around the world, all while remaining a successful side hustle with monthly revenues of over $12k.
2. Bold Tribe ($112K/year)
In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.
How much they make: $112K/year
How much did it cost to start: $300
Current team size: 5
Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.
So... can you actually make money with a fitness equipment company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Bells of Steel ($14.4M/year)
Bells of Steel founder, Kaevon Khoozani, came up with the idea for his fitness equipment business after realizing the lack of availability of equipment for his own strength training. He started by ordering equipment from China and selling it directly to his network, eventually growing the business to achieve $15 million in sales in 2021. His focus on creating high-value products and leveraging word-of-mouth marketing has contributed to the company's success.
How much they make: $14.4M/year
How much did it cost to start: $3.5K
Current team size: 38
Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.
4. Ironmaster ($9.25M/year)
Ironmaster was initially a part-time venture started by Matt Dawson's father in the Bay Area of California. Matt grew up working in the business and had a passion for building things. After working his way up in the company, Matt took over the business when his father planned to close it down. He relocated the business, redesigned the adjustable dumbbells, and started manufacturing overseas. With perseverance and smart marketing strategies, Ironmaster became a multi-million dollar company with a solid reputation in the fitness equipment industry.
How much they make: $9.25M/year
Current team size: 13
Ironmaster, a multi-million dollar company, manufactures and sells their brand of home gym fitness equipment domestically and in over 20 international markets, with their top-selling product being a patented adjustable dumbbell system called Quick-Lock Dumbbells, providing quality strength training gear for individuals who want to have their gym at home.
So... can you actually make money with a fitness equipment company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. The LOOK Fitness ($480K/year)
Bryan Greene, founder of The LOOK Fitness, came up with the idea for his boutique fitness facility after a successful career in fitness training. Frustrated with the lack of upscale and personalized options for clients, he decided to create a facility that catered to executives, business owners, and everyday gym-goers who wanted a more exclusive workout experience. Despite facing challenges such as a difficult location search and dishonest realtors, The LOOK Fitness now generates $53,000 per month and continues to grow.
How much they make: $480K/year
How much did it cost to start: $150K
Current team size: 3
6. Pulseroll ($2.88M/year)
How much they make: $2.88M/year
Current team size: 17
"Pulseroll is a fast-growing muscle recovery brand, stocked by leading British retailers and available in over 20 countries worldwide, founded by Paul McCabe in 2016 to make percussive massage therapy accessible and affordable for everyone through their range of vibrational therapy machines."
So... can you actually make money with a fitness equipment company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
