6 Tips For Starting A Successful Fitness Equipment Company (2023)

Updated: January 19th, 2023
Start A Fitness Equipment Company

Want to start your own fitness equipment company? Here are some tips you should know:

Learn more about starting a fitness equipment company:

Where to start?

-> How to start a fitness equipment company?
-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company

Need inspiration?

-> Other fitness equipment company success stories
-> Examples of established fitness equipment company
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans
-> Fitness equipment company names

Other resources

-> Fitness equipment company manufacturers

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a fitness equipment company:

#1: Joel St John , founder of Thor Fitness Europe:

We chatted with with Joel, founder of Thor Fitness Europe ($12K/month). In our interview, Joel says:

If you are serious, get out and learn the basics. Crunch the numbers. Talk to people about your idea. Get validation. Work out a cost plan. Make targets. Set goals and try to achieve them.


Utilize the free trials nearly all of them offer. You can normally tell within minutes if it will add value to your brand. If not lose it. If it will, pay for the 12-month subscription which is usually cheaper than staggering.


Read the full interview ➜

#2: Matt Dawson, founder of Ironmaster:

We chatted with with Matt, founder of Ironmaster ($771K/month). In our interview, Matt says:

Success doesn’t always come quickly. If you believe in your plans, hang in there. It is easy to succumb to panic when you have a slow period. Coming back to the plan and trusting yourself will pay off.


You don’t need to be the best by leaps and bounds, but just better than the other guys. So don’t wait for things to be perfect to get started.


Read the full interview ➜

#3: Freddy Seoud, founder of World Fitness:

We chatted with with Freddy, founder of World Fitness ($/month). In our interview, Freddy says:

Make mistakes, work it out, and be better.


Read the full interview ➜

#4: Temo Valle, founder of Bold Tribe:

We chatted with with Temo, founder of Bold Tribe ($9.3K/month). In our interview, Temo says:

To be successful in this specific moment we are living, we need to take a look at the niches or tribes. It's very difficult to sell to the masses. We need to find a very specific niche or tribe and become the brand that they will love.


Read the full interview ➜

Pat Walls,  Founder of Starter Story
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