My Gym Passion Led Me To Start A $15M/Year Fitness Equipment E-Commerce
Hello, who are you and what business did you start?
I’m Kaevon Khoozani, and my business is Bells of Steel, where we've been passionate about delivering affordable industry-leading fitness equipment since 2010.
Our flagship product is an entire home gym. It includes a power rack, barbell, bench and plates, and drives the vast majority of our revenue. Our largest generating individual product is one of our power racks called the Light Commercial Rack.
Although we sell to a broad spectrum of customers, we base our voice and much of our marketing on our customer avatar who is essentially me.
A 33-year-old married man with his first kid. He used to work out a lot before his baby arrived and likes to bench,...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
