Fitness Equipment Company

How Much Does It Cost To Start A Fitness Equipment Company? (In 2024)

Updated: July 13th, 2024

Looking to start a fitness equipment company?

But curious about:

  • how much it costs to start a fitness equipment company?
  • what are the typical fitness equipment company startup costs?
  • or the actual cost of starting fitness equipment companies?

Well, we have the data to prove it, supported by real fitness equipment companies and how much they actually cost to start.

Let's go over it.

What is the average cost of starting a fitness equipment company?

Based on our data reported by actual fitness equipment company founders, the average cost of starting a fitness equipment company is between $300 and $150,000.

Additionally, our data shows that the the median startup costs for a fitness equipment company are around $10K.

Remember, though, not all fitness equipment companies are the same - and neither are people's budgets. It's important to distinguish between different levels or types of fitness equipment companies

Real World Examples: How much does it cost to start a fitness equipment company?

We asked real fitness equipment company founders and business owners how much it actually cost to get started?

Here is what they said:

Joel St John

Founder of Thor Fitness Europe ($12K/month)

"The start-up cost was always within certain strict parameters. I did not ever want to go over this, so have made every financial decision very carefully."

Joel St John is the founder of Thor Fitness, a CrossFit and lifestyle brand that focuses on sustainability and community involvement.

Read by 5,905 founders

Matt Dawson

Founder of Ironmaster ($771K/month)

"I was fortunate to have about $60K in cash available and a bit of inventory I brought up from Reno to be able to rent and set up a small warehouse."

Matt Dawson is the founder of Ironmaster, a home gym fitness equipment business that manufactures and sells strength training gear, including a patented adjustable dumbbell system, to both domestic and international markets.

Read by 5,078 founders

Temo Valle

Founder of Bold Tribe ($9.3K/month)

"The initial investment was around 300 dollars to validate the product, We used Mercadolibre as our Marketplace and we created an online store with Shopify."

Temo Valle is the founder of Bold Tribe, a CrossFit accessories business that started in 2015 and has grown to become the #1 brand in resistance bands in Mexico.

Read by 4,265 founders

Serena Jenkins - Hannah

Founder of Serena Hannah Athletics ($14K/month)

"My start-up costs were about $2,500 for products. I was able to use A.C.E. Fitness after hours for free (Thank you A.C.E. Fitness) to record the workouts, & Reneta Johnson (same business partner from the clothing line) helped me hire all of the models & the photographer."

Serena Jenkins-Hannah is the founder of Serena Hannah Athletics, a women's fitness brand that helps shape and tone hourglass figures while providing mental empowerment through fitness products and programs.

Read by 7,525 founders

Bryan Greene

Founder of The LOOK Fitness ($40K/month)

"My initial start-up capital came from my very first business and a small SBA loan of $150,000."

Bryan Greene is the founder of The LOOK Fitness, a boutique fitness facility that caters to executives, business owners, and everyday gym-goers in Newport Beach, California.

Read by 3,209 founders

Kaevon Khoozani

Founder of Bells of Steel ($1.2M/month)

"On January 10th, 2010, I placed my first PO for $2700 with a mix of student loan money and savings from my summer bouncing gig at the notorious Calgary Stampede."

Kaevon Khoozani is the founder of Bells of Steel, a fitness equipment business that has been profitable from day one and scaled to $15 million in sales annually.

Read by 6,328 founders

Enjoyed reading these real world examples?

Our platform is full of case studies of successful fitness equipment companies that you can learn from.

Starting a fitness equipment company - what you should know:

Starting a fitness equipment company requires a careful balance of cost control and quality to ensure profitability and competitiveness.

Initial Investment

The initial investment can vary greatly depending on the scope of your operation. If you are starting small, with basic equipment like dumbbells, resistance bands, and mats, you may spend around $10,000 to $50,000. For a larger operation involving high-end machines like treadmills, elliptical trainers, and stationary bikes, expect to invest between $100,000 and $500,000. A substantial portion of this budget will go towards acquiring inventory, leasing storefronts or warehouses, and setting up an e-commerce platform if you plan to sell online.

Supply Chain Management

Your supply chain is crucial for both cost control and ensuring a steady flow of products. Opting for local manufacturers can reduce shipping costs and lead times, but might be more expensive per item. On the other hand, sourcing from international suppliers can offer lower per-unit costs but increases shipping expenses and lead times. Sometimes international shipping alone can add up to 20-30% to the cost of the equipment. Be sure to negotiate bulk order discounts and flexible payment terms to optimize your cash flow.

Quality vs. Quantity

The market for fitness equipment is highly competitive, so striking the right balance between quality and affordability is important. High-quality equipment often commands higher prices, but it can also be more expensive to produce. Low-cost, lower-quality options might have higher sales volume but also bring higher warranty claims and returns, affecting your bottom line. Offering a mix of premium and budget options can help capture a broader market.

Regulation and Compliance

Fitness equipment needs to meet various safety and quality standards. Non-compliance can lead to costly recalls and legal issues. For instance, ensuring that your equipment meets ASTM, EN, or ISO standards may involve additional testing and certification costs, potentially ranging from $5,000 to $30,000 annually. However, meeting these standards can also be a selling point, reassuring customers of the safety and durability of your products.

Marketing and Sales Strategy

Effective marketing can make or break your business. Digital marketing campaigns can cost anywhere from $1,000 to $10,000 per month depending on the scale and platforms used. Influencer partnerships can be particularly impactful in the fitness industry and may cost between $500 to $5,000 per post, depending on the influencer's reach and engagement rates. Developing a strong online presence through SEO, social media, and an easy-to-navigate website will also require ongoing investment.

By understanding these elements, you can better manage your resources and make informed decisions, thereby increasing your chances of building a successful fitness equipment company.

Potential Costs of Starting a Fitness Equipment Company

Starting a fitness equipment company involves a variety of costs, ranging from initial investments in machinery and materials to ongoing operational expenses. Here’s a detailed breakdown of these potential costs:

Cost Category Specific Items Estimated Cost Range
Equipment and Machinery
Manufacturing Equipment CNC machines, welding equipment $50,000 - $200,000
Quality Control Devices Testing rigs, measurement tools $5,000 - $15,000
Prototyping Tools 3D printers, CAD software $2,000 - $10,000
Raw Materials Steel, aluminum, plastics $20,000 - $50,000/month
Packaging Materials Boxes, foam, pallets $1,000 - $5,000/month
Labor and Staffing
Skilled Labor Engineers, machinists, designers $50,000 - $100,000/year per employee
Administrative Staff HR, accounting, marketing $30,000 - $70,000/year per employee
Warehouse Staff Handling, packing $25,000 - $45,000/year per employee
Other Labor Costs Benefits, training $10,000 - $20,000/year per employee
Overhead Costs
Rent and Utilities Factory rent, electricity, water $5,000 - $20,000/month
Insurance Liability, property, equipment $2,000 - $10,000/year
Office Supplies Computers, desks, software $1,000 - $5,000
Legal and Accounting Fees Initial setup, ongoing services $2,000 - $10,000/year
Marketing and Sales
Branding Logo design, brochures, website $1,000 - $10,000
Digital Marketing SEO, social media, ads $1,000 - $5,000/month
Trade Shows and Events Booths, travel expenses $5,000 - $20,000/year
Sales Staff Salaries, commissions $40,000 - $80,000/year per employee
Technology and IT
Website Development Initial setup, maintenance $2,000 - $20,000
E-commerce Platform Setup fees, transaction costs $100 - $500/month
Hosting Fees Website hosting $50 - $200/month
IT Support Technical support, software $1,000 - $5,000/year
Licensing and Permits
Business Licenses Local, state permits $500 - $2,000
Compliance Certification Safety, manufacturing standards $1,000 - $5,000
Intellectual Property Patents, trademarks $2,000 - $10,000

In summary, the cost to start a fitness equipment company can vary widely based on the scope and scale of the business. Initial startup costs can range from a minimum of around $150,000 to over $500,000, with additional ongoing operational expenses.