1,000+ Catchy Fitness Equipment Company Names

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Updated: June 10th, 2025

So, you've come up with the perfect fitness equipment company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness equipment company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness equipment company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness equipment company.

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Ideas

Catchy fitness equipment company name ideas

Techno Gym
Optimal Result
Divisor
Longer
Straight Stuff
Fitness Arena
Domain
The Circle
New Life
The Gym Game
Competitor
Fit Patch
Sectional
The Scene
Charge
Line Of Work
Fore
The Post Co.
Empire
Space
Bracket Square
Dodge
Handcrafted Equipped
The Detail
Scope
The Fame Field
Horizon
Outlook
Fitness First
Higher Fit
Better Gym Spot
Optimal Physical
Obvious Stamina
Total Trading Co.
Perfect Equipment
Finest Fit
Supreme Gym
Entirely Nature
Greater Efficiency
Equal Gym
Habitual Fit
Lifestory
Transformational
Sphere
The Union
Vital Life
Essence
The Soul Fit
Sound Mind
Persona
Ego
The Row
Bright
Blue Fit
Fun fitness
The Gymnasium
Prime Fitness
Capable
Valuable
Adequate Living
Identity
Harmony
Similar
Parallel
Fine Fit
Verdure
Compatible
Fit Credits
Sufficient
Satisfactory
Vital Workouts
Eventual
Notes
Pinned
Qualified
Skillful
The Admirable
Good Condition Spot
Athletic Group
Intellectual Good Condition Pro
Adequate
Efficient Equip
The Giant
Electronic Electronics
MobileEquipment
Electrical Electrical Device
Commitment Equipment
Female Fatness
Isthmus Fitness
The Total Good Condition
The Moral
The Special
The Overall
Site
The Extra
Maximum
The Higher Physical Fitness
The Differential Good Shape
Eternal
The Vocational Physical Fitness
The Spiritual
Artistic Good Condition
Inherent Physical Group
Differential Training Trading Co
Stamina Pro
Biological
The Experimental
Physical Fitness Group
The Automatic Systems
Seaworthiness Collective
InherentFitness
Personal Conditioning Spot
Electrical Materiel
IndustrialEquipment
Ethical Physical Group
Genetic Good Shape
Vocational Stamina Trading Co
Downtown
The Male
DingyGym
Related Fittingness Group
Vocational Physical Fitness
The Inclusive Physical
StandardEquipment
The Muscular
The Small Exercise
Ambitious Fitness
The Differential Physical Fitness
The Big
AssociatedEquipment
Supplies Collective
Gymnasium Collective
The Aerobic Good Condition
Obvious Fittingness Co
Medical Physical Fitness Spot
Overall
AbsoluteFitness
The Emotional Good Shape
The Mental
The Hot
TotalFitness
HeritableFitness
Parental Good Condition

Creative fitness equipment company name ideas

The Vocational Physical Fitness
Crowded
The Emotional
InclusiveFitness
The Genetic Good Shape
Absolute Conditioning Co
Physiological
Female Good Condition
The Respiratory Physique
Machinery Group
Machinery Spot
Cavernous
The Necessary
ObsoleteEquipment
Illness Fitness
Total Physique
The Raw Good Shape
Inherent Physical Group
Cardiovascular
Extra Equipping
FavoriteGym
SizeGym
Intellectual Conditioning Co
MechanizedEquipment
Hardware Trading Co
Highest Conditioning Spot
Auxiliary Tools Place
Dramatic
Good Condition Place
Peculiar Physique Pro
MunicipalGym
Physical Fitness Group
Raw Physique Place
PsychologicalFitness
The Cardiovascular Fittingness
Thinness Fitness
Business Fitness
Reproductive Conditioning Spot
Fittingness Spot
Respiratory
The Optimal Good Condition
Higher Good Condition
SoundEquipment
OverallFitness
The Parental Good Condition
Maximum Physical Fitness Place
Upscale
The Stuffy Hall
Shipments Equipment
Seaworthiness Collective
Respiratory Gym
AuxiliaryEquipment
Moral Training Trading Co
Dingy
The Eternal Physical Fitness
The Adaptive
Intellectual Good Condition Pro
Physical Fitness Pro
Genetic Good Shape
NearestGym
Multi Exercise Group
Sophisticated
Competitive Physical Fitness
The Related
Mean Physical Fitness Pro
Evolutionary Good Condition Co
Perfect Physique
ProcessingEquipment
Perfect Physical
Photographic Hardware Pro
Advanced Materials Co
The Auxiliary
Heritable Fittingness
GreaterFitness
The Aerobic Stamina
The Absolute Good Shape
AutomatedEquipment
Good Condition Pro
Differential
The Highest Physique
Personal Good Condition Pro
Scientific Gear Trading Co
Essential Machines Collective
Physical Fitness Spot
Electric Machinery Place
Associated Machinery Spot
The Peripheral
Altitude sickness Fitness
Swiftness Fitness
Site
Hall Spot
The Largest
The Parental
Conditioning Place
Efficient Electrical System
Litmus Fitness
Highest Seaworthiness Co
Spiritual Gym Place
The Electrical
Portable
The Heritable Good Shape
Relative
DarkGym
Physique Spot
DifferentialFitness
Stuffy
Nearest
Singular Good Shape
Additional Materiel Collective
The Male
Obvious Training Pro
EmotionalFitness
Poetic Physical Place
Giant Gymnastic
The Competitive Physical Fitness
The Medical
TotalFitness
Natural Conditioning
The Absolute Good Condition
Medical Physique
The Equal Good Shape
Individual Training Place
The Mean Good Condition
AudioEquipment
The Genetic
The Perfect Physical Fitness
Evolutionary Conditioning Place
The Evolutionary
Biological Conditioning Co
The Automated Gear
Existent Equipment
Functional Free Weight
Overall
Efficient Elint
The Mental Materials
ParentalFitness
Functional Form
The Inclusive
Female Stamina Place
Moral
Physical Pro
The Parental Training
PerfectFitness

Learn more about starting a fitness equipment company:

Where to start?

-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company

Need inspiration?

-> Other fitness equipment company success stories
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans

Other resources

-> Fitness equipment company tips

Funny Fitness Equipment Company Names

Muscular Physical Fitness Co
The Higher Physical Fitness
Optical Hardware
The Muscular Seaworthiness
Stamina Trading Co
The Respiratory Training
Finish Fitness
The Proper Tools
Perfect Good Shape Trading Co
Electronic Equipo
The Greater Stamina
Mutual Physical Fitness
Peripheral Tools Trading Co
The Automated Gear
Gymnasium Pro
The Cardiovascular Fittingness
Electronic Elint
Good Shape Trading Co
Greater Training Group
Biological
Photographic Hardware Pro
Giant Gymnastic Apparatus
The Cardiorespiratory Conditioning
Female Form
Automatic Facilities Trading Co
Obsolete
Warm Fitness
Small Athletic
The Related
Gear Co
Reproductive
Differential Conditioning
Nimbus Fitness
Warm
Mutual Physical Group
EvolutionaryFitness
Stillness Fitness
Materiel Spot
The Jumble
The Intellectual Training
The Productive
Extra
Natural Fittingness Place
The Moral Training
Cardiovascular
Makeshift Fitness
Dramatic
The Heritable Stamina
Clipping Equipment
SizedGym
Vocational
Associated Machinery Spot
PoeticFitness
The Genetic
Automated Machinery
The Emotional Good Shape
ProperEquipment
BigGym
The Famous Exercise
Stamina Pro
The Differential Good Shape
Sophisticated Machinery Collective
Moral Training Trading Co
Greater Physical Fitness Spot
Evolutionary Seaworthiness
Wellequipped
Hall Trading Co
DifferentialFitness
Mean Physical Fitness Pro
The Miniature Workout
Sweating sickness Fitness
MainGym
Raw Conditioning Trading Co
Tiny
Ethical Fittingness Place
The Full
Perfect Physical
Exercise Collective
Singular Good Shape
Optimal
MoralFitness
Stamina Collective
The Electrical
The Functional
Available
Morning sickness Fitness
Elementary
Whole
FemaleFitness
Athletic Group
Associated
The Female Stamina
Visual Facilities Co
The Emotional Physique
Competitive Stamina Spot
Parental Physical Fitness Trading Co
FavoriteGym
Seaworthiness Group
Seaworthiness Place
Multi Exercise Group
The Absolute Good Shape
Delicious Fitness
The Entire
Necessary Gear Co
Darwinian Fittingness
The Warm
Efficient Equipped
The Admirable Seaworthiness
Mechanical Gear
Vicious Fitness
The Artistic Physical
Inclusive Good Shape Spot
Psychological Seaworthiness
SeatGym
Advanced Materials Co
The Personal
Biological Physique Place
Machinery Spot
Expensive Electrical Device
The Biological
Genetic Seaworthiness
Necessary Facilities
The Relative
HugeGym
Female Fat Person
Moral Gym
Seaworthiness Co
Maximum
Peculiar Training
The Competitive Seaworthiness
Municipal Exercise Trading Co
Mental Good Shape Group
The Mean Good Condition
The Dramatic
The Associated Facilities
PersonalEquipment
Male Conditioning Pro
Athletic Trading Co
The Hot
Singular Gym Collective
Anaerobic Gym Place
Ethical
Existent Equipment

Cool fitness equipment company name ideas

EthicalFitness
The Dramatic
Giant Gymnastic Apparatus
Electric Electrical System
Makeshift Fitness
The Medical
Poetic Physical Place
Admirable Conditioning Group
The Upscale
The Absolute Fittingness
Visual Machines
Equal Physical Fitness Trading Co
Gymnastics Trading Co
Competitive Stamina Spot
SuitableEquipment
RawFitness
Average Good Condition
Stillness Fitness
The Warm Room
Female Fitter
Physical Physical
RegularGym
Giant Gymnastics
The Necessary
The Muscular Gym
The Mental Materials
The Individual
Mutual Physical Fitness
Good Condition Co
Darwinian Physical Fitness Group
The Parental Training
Superior Physique
The Warm
Superior Physical Fitness Pro
The Differential Training
Essential Elint
Giant Grab
Poetic Gym Place
Electric Elint
Optimal Gym
Optimal Stamina Spot
Good Shape Place
Physical Fitness Place
Gym Co
Electronic Electrical Device
The Genetic Conditioning
Commercial
Female Fittingness
The Higher
The Conventional Supplies
Thinness Fitness
The Maximum
Illness Fitness
Swimming Equipment
PerfectFitness
The Mental
Functional Fat Farm
Expensive Elint
Vocational
Physical Co
Resistant Equipment
Automatic Facilities Trading Co
PersonalFitness
Mistress Fitness
The Overall
Electrical Electronics
Wetness Fitness
Medical Seaworthiness
Achievement Equipment
Famous Bodybuilding
Gym Trading Co
The Electric
Medical
VocationalFitness
Personal Physical
Additional Materiel Collective
The Higher Physical Fitness
Electronic Elint
Individual
Artistic Fittingness Collective
Small Fitness Trading Co
Electrical Elint
Intellectual Conditioning Co
The Eminent Training
Necessary Gear Co
Functional Physique Collective
Physique Co
Visual Facilities Co
The Parental Good Condition
Mental
Finish Fitness
Physical
Diagnostic
The Superior
The Average
Reproductive Conditioning Spot
Equipped
Physiological Stamina Co
Superior Good Condition Group
The Junior
The Aerobic Good Condition
Essential
Vocational Physique Group
Parental
Evolutionary Good Condition Co
Miniature Room
The Municipal Room
Maximum
Deficient Equipment
Advanced
Conditioning Trading Co
The Mean
Complex
EternalFitness
Personal Training Pro
ObsoleteEquipment
The Equal
Bodybuilding Clubhouse Trading Co
Physical Fitness Pro
Medical Physical Fitness Spot
Female Stamina Co
Sized Fitness Pro
Training Spot
The High
Dramatic
Advanced Machines Pro
Art
The Audiovisual Materials
The Male
OverallFitness
NecessaryEquipment
Witnessed Fitness
Visual
Makeshift Workout Co
The Competitive
Especial Physical Fitness Pro
Functional Fatness
Gymnastics Pro
Machinery Group
Functional Seaworthiness Collective
Conditioning Place
The Perfect
Special Conditioning Collective

Unique fitness equipment company name ideas

Experimental Tools
Natural
Highest
Cardiovascular Physical Fitness
Obvious Training Trading Co
Jumble Athletic Group
Sickness Fitness
The Highest Stamina
The Singular
RelatedFitness
Seaworthiness Spot
Military Tools
SpecialEquipment
Conditioning Collective
StandardEquipment
The Emotional Physical
The Cardiorespiratory Conditioning
MentalFitness
Muscular Physical Fitness Co
5th Workout Collective
The Cardiovascular Stamina
The Parental
Maximum Conditioning
The Peculiar
Genetic Training Trading Co
Diagnostic Facilities
The Jungle Gymnasium
Jumble Gymnasium
Competitive Physical Fitness
Optimal Good Condition Place
FavoriteGym
The Optimal Good Condition
Gymnasium Pro
The Psychological
Related Training
Parental Good Condition
Raw Physique Place
Latest Tools Trading Co
Elaborate
Singular Training Place
Treatment Equipment
OptimalFitness
Mechanical Systems Spot
Discus Fitness
BigGym
Special
Intrinsic
General Physique
Shipments Equipment
New
The Nice Gymnastic
The Terminal
Wellequipped
The Optimal
The Obsolete
Biological
Entire
Bodybuilding Collective
Peculiar Physique
Fittingness Co
ProcessingEquipment
Anaerobic
MuscularFitness
The Physical Physical Fitness
MunicipalGym
Gymnasium Trading Co
Equal
Differential Stamina
Thickness Fitness
Psychological Training
Poetic Stamina Pro
Gymnasium Collective
The Small Exercise
MaximumFitness
Efficient Equip
Forgiveness Fitness
Singular Gym Collective
Small Gymnastics
EmotionalFitness
The Average Physical Fitness
Mean Physical Fitness Pro
Kitten Fitness
The Special Conditioning
Conventional
Spiritual
HugeGym
Open Room Trading Co
Peculiar Physique Pro
Sweaty
Tiny
The Full
Female Stamina Place
The Eternal Physical Fitness
The Biological
Especial Physique Place
Equipments Equipment
Optical Hardware
AbsoluteFitness
Biological Conditioning Co
Reproductive Physical Fitness Collective
The Famous
EfficientEquipment
Spiritual Gym
Cardiorespiratory Seaworthiness Collective
Associated Materiel
Sweating sickness Fitness
Quickness Fitness
MainGym
Muscular Fittingness Collective
Physique Trading Co
The Heritable
Viscous Fitness
Spiritual Gym Place
Vocational Physical Fitness
Existent Equipment
DifferentialFitness
The Auxiliary Materiel
SuperiorFitness
Average Conditioning
Bodybuilding Place
Genetic Stamina
PersonalEquipment
TotalFitness
Mechanical Gear
Total Stamina Place
Giant Gymnastic Exercise
The Spacious
Good Condition Pro
Inclusive Good Shape Spot
Moral Conditioning Spot
Ethical Physical Group
Guinness Fitness
IntellectualFitness
Female Good Condition
AudioEquipment
Sized
The General Training
BodybuildingGym
Universal Athletic Pro
The Especial
Obsolete Machinery Collective
Materials Spot
Stuffy

Cute fitness equipment company name ideas

Overall
Hardware Group
EqualFitness
Vocational Stamina Trading Co
Gripping Equipment
Machines Spot
Facilities Trading Co
Physique Collective
The Artistic Physical
The Genetic
Anaerobic Gym Place
Downtown
Conventional Facilities Place
SingularFitness
SoundEquipment
Automated
Personal Good Condition Pro
Commitment Equipment
The Inclusive Seaworthiness
The Mean Good Condition
Inclusive Training
The Heritable Stamina
Fancy
Eminent Good Shape Pro
Extra Elint
Multi Gymnasium Pro
The Vocational Physical Fitness
The Superior Gym
The Specialized
Training Co
Exercise Trading Co
Photographic Machines Trading Co
Obvious Fittingness Co
Athletic Group
The Absolute Good Condition
Raw Physical Fitness Trading Co
Grimness Fitness
The Old
Moral Training Trading Co
Anaerobic Good Shape Trading Co
Intrinsic Seaworthiness Co
WoodenGym
Indifferent Equipment
Artistic Gym
The Respiratory Training
Conditioned
Poetic Training Place
The Mean Seaworthiness
Mutual Physical Group
The Perfect Gym
Darwinian
Absolute Conditioning Co
Mutual
Favorite Clubhouse Trading Co
Physical Trading Co
Hardware Trading Co
Conditioning Group
EspecialFitness
Electronic Electrical System
Moral Gym
The Differential Good Shape
Auxiliary Tools Place
Suspicious Fitness
The Hot
The Experimental
Medical Physical Collective
The Differential
Female Footwork
The Individual Physical
Jumble Gymnasium Trading Co
Giant Gymnastic
Relative
Natural Physique Group
The Respiratory Physical
Emotional Gym
Female Flab
Differential Fittingness Spot
Cardiorespiratory
Seaworthiness Pro
Intrinsic Stamina
Scientific Gear Trading Co
The Whole
Outdoor Gymnastics Place
MedicalFitness
Diminish Fitness
The Personal
Efficient Systems Pro
The Nearby
Giant
PhysiologicalFitness
Functional Fittingness
Necessary Facilities
Equal Seaworthiness Group
Fittest Fitness
Seaworthiness Place
Highest Physique
Whole
The Heritable Good Shape
Machinery Collective
HourGym
Biological Good Shape Spot
Good Shape Pro
WellequippedGym
The Nearest
The Small
Bodybuilding Room Place
Efficient Exercise Bike
Materials Trading Co
Aerobic Good Condition Collective
Suitable
InclusiveFitness
Darwinian Physical Pro
The Competitive Seaworthiness
The Size
Superior Training Group
Machinery Spot
BiologicalFitness
Biological Gym Spot
Fitness Place
SizedGym
Expensive Equipped
Inherent Fittingness Collective
Altitude sickness Fitness
Physique Place
The Auxiliary
The Peculiar Seaworthiness
The Entire
Tools Pro
Gym Spot
The Associated Facilities
Cardiorespiratory Training Pro
Giant Good Condition
Supplies Group
Bodybuilding Group
Giant Gymnasiarch
Christmas Fitness
GeneralFitness
ElectronicEquipment
The Anaerobic
Seaworthiness Trading Co
High
Minute Fitness
The Female

Clever fitness equipment company name ideas

Foot Athletic
The Spiritual
Mutual Training Co
Competitive Conditioning Co
The Respiratory Physique
Physiological
The Proper Tools
AssociatedEquipment
Open
Efficient Electronics
The Protective
Gym Group
The Equipped Fitness
Cavernous
Highest Fittingness Co
SpiritualFitness
Total Good Shape Place
Fittingness Spot
Obvious Good Condition Spot
VisualEquipment
Nutritious Fitness
The Visual Hardware
Female
Mechanized
Guiness Fitness
The Biological Gym
Expensive Electrical Device
Muscular Good Shape Pro
The Expensive
Physique Pro
Female Fatness
Costly Materials Pro
Artistic Good Condition
Available
The Private
SpecialFitness
The Site
Functional Footwork
Peculiar Seaworthiness
Singular
Inclusive
The Functional Physical
Intellectual Good Condition Pro
Upscale
The Poetic
The Optimal Physique
Crowded Gymnastic Spot
The Wooden Exercise
Highest Seaworthiness Co
Personal
Individual Training Place
Exercise Collective
Machines Co
Adaptive
The Overall Training
Inherent Gym
Obvious Physical Place
Functional
Hall Trading Co
Mental Good Shape Group
Anaerobic Good Shape Collective
Heritable Conditioning Place
Medical Gym Place
The Crowded Gymnasium
The Related
The General
Highest Conditioning Spot
Muscular Conditioning Co
AuxiliaryEquipment
Bodybuilding Trading Co
Personal Conditioning Group
Nimbus Fitness
The Reproductive Seaworthiness
Seaworthiness Co
Physiological Gym Spot
Ancillary
The Regular Clubhouse
Associated
Giant Gym Rat
FemaleFitness
Big
Physique Spot
Related
The Admirable Seaworthiness
Natural Conditioning
Electrical Machines
The Relative
Parental Fittingness
The Parental Conditioning
Eminent Physique
Physical Fitness Group
The Respiratory Seaworthiness
PortableEquipment
Genetic Good Condition
Maximum Gym Pro
The Muscular
OpenGym
Obsolete
Greater Fittingness Place
Raw
CrowdedGym
Associated Machinery Spot
AdmirableFitness
Spiritual Good Condition Co
Sleeping sickness Fitness
Individual Training Pro
Good Condition Spot
Genetic Physical Fitness
The Raw
The Admirable Stamina
AnaerobicFitness
Hall Spot
ArtisticFitness
Outdoor Clubhouse Trading Co
FootGym
Reproductive Good Condition Collective
Reproductive Conditioning Pro
Perfect
Higher
Peripheral Tools Trading Co
Training Trading Co
Full
The Ray
Medical Seaworthiness Place
Functional Fitter
The Special
Evolutionary Stamina Place
Milk sickness Fitness
Mutual Stamina Pro
Adequate Gear Co
Stamina Place
Efficient Equipped
Endearment Equipment
Greater
Technical Machines
Heavy Computers Collective
Relative Fittingness Pro
CompetitiveFitness
Muscular Gym
The Mutual
Litmus Fitness
Ethical
Artistic Seaworthiness Collective

Best fitness equipment company name ideas

Good Shape Trading Co
Parental Training Place
The Main
HeritableFitness
Intrinsic Good Shape Pro
Supplies Spot
Total
Physiological Stamina Collective
Psychological
The Emotional Good Shape
Indoor Workout
WarmGym
Respiratory
Eternal
The Sweaty
Natural Fittingness Collective
The Suitable
Differential Conditioning
Giant Goes
The Natural
Female Fittingness Co
Conditioning Spot
Electrical
Sufficient Equipment
Mental Seaworthiness Collective
Adequate
Malicious Fitness
Artistic
Photographic Tools Group
NewGym
Male Seaworthiness
Male Physique
The Personal Physical
The Adaptive
The Intellectual Training
Related Physical
The Largest
Adequate Systems Trading Co
Heritable Fittingness
Optimal
Average Good Condition Group
Mean Good Shape
Giant Going
Wooden Bodybuilding
The Electrical
Hot Fitness Co
Seaworthiness Group
The Equal Seaworthiness
Parental Physical Fitness Trading Co
ExtraEquipment
NearestGym
Equal Physical Fitness Group
Jumble
Adaptive Good Condition Spot
The Highest Conditioning
Perfect Good Shape Trading Co
The Electronic
Functional Good Shape Spot
MechanicalEquipment
The Famous Exercise
Absolute
The Competitive Physical Fitness
The Higher Good Condition
Intellectual
Related Facilities Collective
The Intrinsic
Natural Fittingness Place
AutomatedEquipment
Better Materials
Especial Good Shape
IntrinsicFitness
Differential Training Trading Co
Gymnastic Group
Perfect Good Shape
Exercise Group
Religious Fitness
The Highest Physique
The Respiratory
The Automated Gear
Reproductive Stamina Collective
MeanFitness
Physical Pro
Conditioning Co
Greater Fittingness Spot
Female Fat Person
Critic Fitness
The Total Good Condition
Physical Gym
The Extra
The Aerobic
ModernEquipment
ParentalFitness
Male Conditioning Pro
Experimental Machines
Sophisticated Machinery Collective
The Absolute Seaworthiness
The Own
Anaerobic Fittingness Co
Nearest Fitness
Special Fittingness Spot
Citrus Fitness
The Eternal
Emotional Gym Spot
Morning sickness Fitness
Computers Group
Witless Fitness
Gymnastic Collective
Absolute Training
Size Room
Good Condition Collective
Famous
Evolutionary Seaworthiness
Singular Good Shape
The Adequate
Fitted Fitness
Athletic Trading Co
Biological Physical Fitness Place
The Municipal
Genetic Good Shape
The Greater Stamina
SizeGym
Intellectual Training Place
Mean Physical Collective
Serum sickness Fitness
AerobicFitness
FancyGym
The Commercial Exercise
Gym Pro
Female Free Weight
The Inclusive Physical
Intellectual Good Shape Group
RelativeFitness
Maximum Physical Fitness Place
The Artistic
The Processing Hardware
Small Gymnastic
Mechanical
The Agricultural Systems
Eternal Seaworthiness Spot
Conventional Facilities Trading Co
The Productive
Fittingness Pro
Good Shape Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Equipment Company:

Simple is always better

This means a few different things. Your fitness equipment company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness equipment company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fitness Equipment Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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