47 Trending Finance Blog Businesses [2024]

Updated: January 18th, 2023
Start A Finance Blog

A finance blog is a feature appearing as part of an online publication relating to finance and consisting of articles or personal commentary. A finance blog earns income through sponsored content or simple marketing programs. To succeed in business, a finance blogger should:

  • Have a good writing background
  • Understand the industry from a concept or fundamental standpoint
  • Be passionate about the topics
  • Be well organized and maximize the work schedule.

Starting a finance blog involves a low financial investment, while there is a considerable possibility for success. There are minimal overhead costs, saving you time and money. Therefore, starting a finance blog is an incredible business opportunity.

Looking for some examples of a finance blog?

Interested in case studies of a successful finance blog? Check out our full list of success stories.

1. Compare and Apply for Loans, Credit Cards, Insurance in India

Check your latest Credit Score and get your Credit Report online in India for Free ✓ Credit Score ranges between 300 to 900 ✓ Credit Report equivalent to CIBIL Report.

Website traffic: 9.93M/month

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2. The Balance

Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

Website traffic: 6.46M/month

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Learn more about starting a finance blog:

Where to start?

-> How to start a finance blog?
-> How much does it cost to start a finance blog?
-> Pros and cons of a finance blog

Need inspiration?

-> Other finance blog success stories
-> Marketing ideas for a finance blog
-> Finance blog slogans
-> Finance blog names

Other resources

-> Finance blog tips
-> Blog post ideas for a finance blog

4. arXiv.org e-Print archive

Website traffic: 18.5M/month

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5. Social Finance, Inc.

Website traffic: 3.44M/month

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6. Workday, Inc.

The world is evolving fast. With one cloud system from Workday, you can build your business to adapt to what’s next. Learn more.

Website traffic: 3.83M/month

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7. Wolfram

Wolfram, creators of the Wolfram Language, Wolfram|Alpha, Mathematica, Development Platform, Data Science Platform, Finance Platform, SystemModeler...

Website traffic: 2.6M/month

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8. Dave Ramsey

Ramsey, America's trusted voice on money, is a National best-selling author and radio host. Learn to budget, beat debt, & build a legacy.

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.1M/month

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9. DeFi Pulse

The analytics + rankings hub for DeFi. DeFi Pulse tracks key metrics for Decentralized Finance(DeFi) projects and so you can stay up to date on the latest trends.

Website traffic: 1M/month

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10. Finextra Research

Latest financial technology news, fintech news, fin tech news, retail banking news, wholesale banking news, blogs opinion, analysis, jobs, videos, announcements and features

Website traffic: 870K/month

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11. Bogleheads

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.85M/month

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12. Association for Financial Professionals

Where they're located: Nashville, Tennessee, USA

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13. Financial Samurai

Slicing Through Money's Mysteries

How much they make: $360K/year
Where they're located: San Francisco, CA, USA
Current team size: 0

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I Left My 13 Year Career To Start A $120K/Year Financial Advice Blog

Financial Samurai founder, Sam Dogen, shares how he turned his cathartic writing hobby into a personal finance site that generates over $10K a month in passive advertising revenue and has over 1 million organic visitors a month, as well as his tips on starting and growing a business, and diversifying clientele.

About
Sam started Financial Samurai almost 15 years ago
Revenue
Sam grew the business to $30K/month
Read by 5,061 founders

14. MoneySense

Canada's personal finance website

Website traffic: 1.38M/month

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15. Just a moment...

Website traffic: 310K/month

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16. DollarSprout

Saving money and being frugal only goes so far. Side hustles, advancing your career, starting a business, or investing will get you further. Join millions of readers and learn how to reach your maximum earning potential.

How much they make: $2.4M/year
Where they're located: Virginia Beach, Virginia, USA
Current team size: 3
Website traffic: 7.18M/month

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How We Grew Our Personal Finance Blog To $2M/Year

DollarSprout.com, a personal finance blog geared towards millennials, went from zero to over $2 million in revenue in four years through a laser focus on affiliate marketing, constantly creating useful, keyword-oriented content that helps readers solve a problem, SEO, and diversifying income verticals.

About
Jeff started DollarSprout over 8 years ago
Revenue
Jeff grew the business to $200K/month
Read by 20,332 founders

17. StackPath

Website traffic: 480K/month

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18. Personal Finance Blog: MoneyPantry

MoneyPantry blog offers personal finance tips to help you make & save more money so you can become debt free. Click to see100s of money making ideas.

Website traffic: 910K/month

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19. Making Sense of Cents

Welcome to Making Sense of Cents. Here we talk about personal finance, paying off student loans quickly, how to reach financial independence, money tips, and much more.

How much they make: $900K/year
Where they're located: Living on a Sailboat
How much did it cost to start: $100
Current team size: 1
Website traffic: 210K/month

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How I Started A $100K/Month Blog About Personal Finance

Michelle Schroeder-Gardner earns $100,000 a month from Making Sense of Cents, a personal finance and lifestyle blog where she writes informative and fun articles about financial freedom and her life on the road, thanks to a diversified traffic approach and monetization strategies, such as affiliate marketing, sponsored partnerships, and course sales.

About
Michelle started Making Sense of Cents over 12 years ago
Revenue
Michelle grew the business to $75K/month
Costs
It cost Michelle $100 to start the business
Read by 18,565 founders

20. Atom Finance: Modern Investing Tools and Data for Everyone

Atom’s mission is to empower people to make informed investing decisions with best in class software and data.

Website traffic: 270K/month

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21. QuantInsti Quantitative Learning Pvt Ltd

Learn algorithmic trading, quantitative finance, and high-frequency trading online from industry experts at QuantInsti – A Pioneer Training Institute for Algo Trading

Website traffic: 390K/month

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22. Wolf Street

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23. Online Training Courses & Education Programs

Imarticus Learning offers a range of Finance, Analytics, Technology, Fintech, & Business Analysis certification courses with placement assistance to help you advance your career

Website traffic: 140K/month

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24. CFI.co

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25. The Big Picture

Macro Perspective on the Capital Markets, Economy, Geopolitics, Technology, and Digital Media

Website traffic: 330K/month

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26. Millennial Money Man

Millennial Money Man teaches Millennials how to make more money with side hustles, save more money, and pay off debt.

How much they make: $1.8M/year
Where they're located: Houston, Texas, USA
How much did it cost to start: $5K
Current team size: 3
Website traffic: 280K/month

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How I Started A $88K/Month Personal Financial Improvement Website

Millennial Money Man founder Bobby Hoyt and partner Mike Yanda created Laptop Empires, which boasts a seven-figure revenue through their flagship Facebook Side Hustle Course, helping retirees and millennials launch and grow their local Facebook ad agencies.

About
Bobby started Millennial Money Man about 9 years ago
Revenue
Bobby grew the business to $150K/month
Costs
It cost Bobby $5000 to start the business
Read by 9,711 founders

27. Arrest Your Debt

Every success story begins with a plan. A budget tells your money where to go, rather than wondering where it went.

How much they make: $42K/year
Where they're located: Phoenix
How much did it cost to start: $500
Current team size: 1

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How This Police Lieutenant Started A $3.5K/Month Side Business Blogging About Financial Education

Police lieutenant Ryan Luke grew his side business, Arrest Your Debt, into a $3,500 monthly income stream by blogging about personal finance tips through a focus on financial literacy for first responders.

About
Ryan started Arrest Your Debt over 5 years ago
Revenue
Ryan grew the business to $3.5K/month
Costs
It cost Ryan $500 to start the business
Read by 6,029 founders

28. First Quarter Finance: Actionable Personal Finance Content

A leading consumer information website that has been featured in U.S. News & World Report, Business Insider, Money Magazine, Yahoo! Finance, and elsewhere.

Website traffic: 770K/month

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29. Bible Money Matters

Christian personal finance blog - topics including investing, retirement, budgeting, debt elimination, saving, frugality, thrift, debt, and lots more!

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30. CNA Finance

The Latest Stock Market News and Opinion

Website traffic: 120K/month

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31. IslamicFinanceGuru

Website traffic: 270K/month

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32. The Ways To Wealth

Learn better ways to make and save money with The Ways To Wealth, a personal finance blog founded by author and Certified Financial Planner™ R.J. Weiss.

How much they make: $468K/year
Where they're located: Geneva
How much did it cost to start: $100
Current team size: 1
Website traffic: 300K/month

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How I Started A $30K/Month Blog About Saving And Making More Money

This case study outlines how R.J. Weiss created The Ways To Wealth blog, earning over $30,000 in monthly revenue from a mix of affiliate and advertising revenue with a team producing 15-20 hours of work per article to teach hundreds of thousands of visitors each month how to save and make more money.

About
R.J. started The Ways To Wealth over 7 years ago
Revenue
R.J. grew the business to $39K/month
Costs
It cost R.J. $100 to start the business
Read by 8,117 founders

33. Celebrating Financial Freedom

THE Christian Personal Finance Blog

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34. ProFinance Blog

Personal Finance blog hellping people take better financial decisions. Learn more about personal finance management and increase your financial literacy.

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35. FITnancials

How much they make: $90K/year
Where they're located: Colorado, USA
Current team size: 1

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How I Started A $7.5K/Month Blog About Personal Finances

Learn how one woman turned her personal finance blog into a $7.5k per month business through affiliate marketing, ad revenue, and sponsored partnerships, and discover the tools and resources she used to grow her business and achieve work-life balance.

About
Alexis started FITnancials over 11 years ago
Revenue
Alexis grew the business to $7.5K/month
Read by 7,531 founders

36. YVS Finance

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37. SeedTime

SeedTime (formerly Christian Personal Finance aka ChristianPF) is a personal finance blog and website dedicated to providing Biblical money-management tips, ways to save money, strategies to get out of debt, and a fresh look at what the bible says about money.

Website traffic: 190K/month

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38. Sovereign Man

Our goal is to help you achieve more freedom, make more money, keep more of it, and protect it all from frivolous lawyers and out of control governments.

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39. The Modest Wallet

The Modest Wallet is a personal finance digital publication dedicated to helping people make smarter money decisions because life's complicated enough.

How much they make: $102K/year
Where they're located: Toronto, ON, Canada
How much did it cost to start: $1.5K
Current team size: 0

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This Solo Founder Grew A Personal Finance Blog To $102K/Year

The Modest Wallet is a personal finance website founded by Ricardo Pina that generates an average of $8,500 a month in revenue by using an affiliate commission revenue model, with a strong emphasis on SEO to drive website traffic.

About
Ricardo started The Modest Wallet over 5 years ago
Revenue
Ricardo grew the business to $8.5K/month
Costs
It cost Ricardo $1500 to start the business
Read by 9,261 founders

40. Dealbreaker

Wall Street Insider – Financial News, Headlines, Commentary and Analysis - Hedge Funds, Private Equity, Banks

Website traffic: 120K/month

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41. NiveshMarket: Personal Finance and Investment Blog

NiveshMarket- A personal finance & investment blog to find reliable information about Insurance, loan, Investment & Income tax for wealth management

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42. MarketBeat

Read the latest stock market and financial news on MarketBeat. Access in-depth stock research tools and get real-time analyst ratings, dividend information, earnings results, financials, headlines, insider trades and options data for any stock.

How much they make: $36M/year
Where they're located: Sioux Falls, South Dakota, USA
Current team size: 17
Website traffic: 8.25M/month

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How I Started A $36M/Year Stock Market Research Newsletter

Financial media company MarketBeat, founded by Matt Paulson, provides objective financial information and real-time market data to empower individual stock investors to make better trading decisions, generating approximately $8 million in revenue in 2019 and ending the year with over 1.3 million unique email subscribers due to a freemium model with 75% of revenue from advertising and 25% from subscriptions.

About
Matt started MarketBeat over 13 years ago
Revenue
Matt grew the business to $3M/month
Read by 26,283 founders

43. QTR's Fringe Finance

Liberty. Finance. Bullshit. Click to read QTR’s Fringe Finance, by Quoth the Raven, a Substack publication with tens of thousands of readers.

44. Bonner Private Research

With daily, weekly, and monthly investment research and analysis for individuals from Bill Bonner, Tom Dyson, Dan Denning, Joel Bowman, and others members of our private research network. Click to read Bonner Private Research, a Substack publication with tens of thousands of readers.

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45. Fortunly

Everything from the latest news on the economy, through unbiased reviews of financial products & services, to expert analysis and reports.

Where they're located: Prague
How much did it cost to start: $500
Current team size: 10

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46. The Broke Generation

Where they're located: Melbourne VIC, Australia

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