Start A Finance Blog - Business Ideas

Start A Finance Blog - Business Ideas
Start A Finance Blog

A finance blog is a feature appearing as part of an online publication relating to finance, and consisting of articles or personal commentary. A finance blog earns income through sponsored content or simple marketing programs. To succeed in business, a finance blogger should:

  • Have a good writing background
  • Understand the industry from concept or fundamental standpoint
  • Be passionate about the topics
  • Be well organized and maximize the work schedule.

Starting a finance blog involves a low financial investment, while there is a huge possibility for success. There are minimal to no overhead costs, which saves you time and money. Therefore, starting a finance blog is an incredible business opportunity.

Starting a finance blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell finance blog, or selling finance blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a finance blog ➜

Key Stats

revenue (monthly)
$27.9K
starting costs
$29.1K
gross margin
80%
time to build
150 days
growth
SEO
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $162 $3,094
Total Startup Costs $7,136 $58,061

Successful Businesses

Business URL Rank
The Broke Generation thebrokegeneration.com/ #6
QTR's Fringe Finance quoththeraven.substack.com #572
Bonner Private Research bonnerprivateresearch.substack.com #572
Compare and Apply for Loans, Credit Cards, Insurance in India bankbazaar.com #1,974
The Balance thebalance.com #2,154
arXiv.org e-Print archive arxiv.org #2,242
Social Finance, Inc. sofi.com #5,232
MarketBeat marketbeat.com #6,367
Workday, Inc. workday.com #6,747
Wolfram wolfram.com #7,982
Dave Ramsey daveramsey.com #8,213

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a finance blog costs significantly less money than most businesses, ranging anywhere from 62 to 58,061.
Rewarding work Starting a finance blog can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A finance blog gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your finance blog, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your finance blog in order to stay relevant for your audience and for those searching on google.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

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