Start A Finance Blog - Business Ideas

Updated: September 15th, 2022
Start A Finance Blog

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A finance blog is a feature appearing as part of an online publication relating to finance and consisting of articles or personal commentary. A finance blog earns income through sponsored content or simple marketing programs. To succeed in business, a finance blogger should:

  • Have a good writing background
  • Understand the industry from a concept or fundamental standpoint
  • Be passionate about the topics
  • Be well organized and maximize the work schedule.

Starting a finance blog involves a low financial investment, while there is a considerable possibility for success. There are minimal overhead costs, saving you time and money. Therefore, starting a finance blog is an incredible business opportunity.

Starting a finance blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell finance blog, or selling finance blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a finance blog ➜

Key Stats

revenue (monthly)
$35.7K
starting costs
$29.1K
gross margin
80%
time to build
150 days
growth
SEO
business model
Subscriptions
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

App Creation Costs

$1,000

$20,000

Software Expenses

$162

$3,094

Total Startup Costs

$7,136

$58,061

Successful Businesses

Business URL Rank

The Broke Generation

thebrokegeneration.com/

6

QTR's Fringe Finance

quoththeraven.substack.com

572

Bonner Private Research

bonnerprivateresearch.substack.com

572

Compare and Apply for Loans, Credit Cards, Insurance in India

bankbazaar.com

1,974

The Balance

thebalance.com

2,154

arXiv.org e-Print archive

arxiv.org

2,242

Social Finance, Inc.

sofi.com

5,232

MarketBeat

marketbeat.com

6,367

Workday, Inc.

workday.com

6,747

Wolfram

wolfram.com

7,982

Dave Ramsey

daveramsey.com

8,213

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a finance blog costs significantly less money than most businesses, ranging anywhere from 62 to 58,061.

Rewarding work

Starting a finance blog can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A finance blog gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your finance blog, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your finance blog in order to stay relevant for your audience and for those searching on google.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜