19 Finance Blog Success Stories [2023]

19 Finance Blog Success Stories [2023]
Start A Finance Blog

A finance blog is a feature appearing as part of an online publication relating to finance and consisting of articles or personal commentary. A finance blog earns income through sponsored content or simple marketing programs. To succeed in business, a finance blogger should:

  • Have a good writing background
  • Understand the industry from a concept or fundamental standpoint
  • Be passionate about the topics
  • Be well organized and maximize the work schedule.

Starting a finance blog involves a low financial investment, while there is a considerable possibility for success. There are minimal overhead costs, saving you time and money. Therefore, starting a finance blog is an incredible business opportunity.

Here are some real life success stories of starting a finance blog:

1. Making Sense of Cents ($900K/year)

Michelle Schroeder-Gardner (from Living on a Sailboat) started Making Sense of Cents over 11 years ago.

Revenue
$75K / month
Team
1 founders / 1 employees

Case Study

Hello! My name is Michelle Schroeder-Gardner, and I run Making Sense of Cents, a personal finance and lifestyle website that helps readers earn more, save more, and live more.

I earn around $100,000 a month from Making Sense of Cents and have made over $5,000,000 from it over the years. Much of it is profit, as my expenses are extremely low. I am the only full-time employee of my business, but I do outsource some work. I have a virtual assistant, an editor, and a technical manager.

how-i-started-a-100k-month-blog-about-personal-finance

2. DollarSprout ($600K/year)

Jeff Proctor (from Virginia Beach, Virginia, USA) started DollarSprout over 7 years ago.

Revenue
$50K / month
Team
2 founders / 3 employees
Location
Virginia Beach, Virginia, USA

Case Study

My name is Jeff Proctor, and I am the co-founder of DollarSprout.com, a personal finance blog geared towards millennials who are interested in making and saving extra money.

It took us over a year to start earning any meaningful revenue, but fast forward to today (4 years after starting), and DollarSprout is on pace for over $2M in revenue for 2019.

how-we-grew-our-personal-finance-blog-to-2m-year

Learn more about starting a finance blog:

Where to start?

-> How to start a finance blog?
-> How much does it cost to start a finance blog?
-> Pros and cons of a finance blog

Need inspiration?

-> Examples of established finance blog
-> Marketing ideas for a finance blog
-> Finance blog slogans
-> Finance blog names

Other resources

-> Finance blog tips
-> Blog post ideas for a finance blog

4. Astute Actions Inc ($360K/year)

David Ning (from Irvine) started Astute Actions Inc over 14 years ago.

Revenue
$30K / month
Team
1 founders / 1 employees

Case Study

Hello! I am David Ning and run MoneyNing.com, a website that discusses anything about personal finance.

The numbers prove that the topic is popular too. MoneyNing.com is visited by 200,000 users a month, and that’s just the typical traffic numbers. The number is way higher in some months. People want to know how to manage their money wisely and will continue to do so forever.

how-i-started-a-30k-month-blog-about-personal-finance

5. Cash Overflow ($120K/year)

Pardeep Goyal (from Chandigarh, India) started Cash Overflow almost 8 years ago.

Revenue
$10K / month
Team
1 founders / 7 employees
Location
Chandigarh, India

Case Study

I am Pardeep Goyal, founder of CashOverflow.com (Awarded as the best personal finance blog in 2017) where I help people in managing their financial life so that they can become financially independent and live a self-sustainable life.

I also sell online courses and help startups to setup zero budget content marketing.

how-i-started-a-10k-month-blog-about-banking-investment-products

6. Millennial Money Man ($1.06M/year)

Bobby Hoyt (from Houston, Texas, USA) started Millennial Money Man ago.

Revenue
$88K / month
Team
2 founders / 1 employees
Location
Houston, Texas, USA

Case Study

I’m Bobby Hoyt, former band director turned personal finance blogger and course creator. I teach millennials how to make more money, save more money, and pay off debt. I started my site, Millennial Money Man, while I was still teaching and paying off my student loan debt.

Last year we broke the seven-figure revenue mark through course sales, monthly recurring subscriptions from our coaching group, and affiliate sales.

how-i-started-a-88k-month-personal-financial-improvement-website

7. The Modest Wallet ($102K/year)

Ricardo Pina (from Toronto, ON, Canada) started The Modest Wallet about 4 years ago.

Revenue
$8.5K / month
Team
1 founders / 0 employees

Case Study

Hello, my name is Ricardo Pina, and I’m the founder of The Modest Wallet, a personal finance website helping millennials make smarter money decisions.

Today, after almost two years of being in business, The Modest Wallet brings in an average of $8,500 per month in revenue and has amassed a following of more than 200,000 people across various social media channels.

this-solo-founder-grew-a-personal-finance-blog-to-102k-year

8. The Ways To Wealth ($480K/year)

R.J. Weiss (from Geneva) started The Ways To Wealth over 6 years ago.

Revenue
$40K / month
Team
1 founders / 1 employees

Case Study

Hello there. My name is R.J. Weiss. In 2016, I created a blog called The Ways To Wealth. Our product is our content on the site, where we teach hundreds of thousands of visitors each month how to save and make more money.

The business earns over $30,000 in monthly revenue from a mix of affiliate and advertising revenue, with the caveat that I drive paid traffic to the site, so my margins tend to run rigger than other publishers.

how-i-started-a-30k-month-blog-about-saving-and-making-more-money

9. FITnancials ($90K/year)

Alexis Schroeder (from Colorado, USA) started FITnancials about 10 years ago.

Revenue
$7.5K / month
Team
1 founders / 1 employees
Location
Colorado, USA

Case Study

Hey! My name’s Alexis and I run a personal finance blog called Fitnancials. I teach millennial women how to manage their money, save & invest more, and earn extra money with side hustles.

I currently have one product called Making Sense of Sponsored Posts in partnership with my sister Michelle, from Making Sense of Cents. I’ve created several free online products for women who want to pay off debt or make more money.

how-i-started-a-7-5k-month-blog-about-personal-finances

10. Arrest Your Debt ($42K/year)

Ryan Luke (from Phoenix) started Arrest Your Debt over 4 years ago.

Revenue
$3.5K / month
Team
1 founders / 1 employees

Case Study

My name is Ryan Luke and I am a Police Lieutenant for a large agency in Arizona. I started an online education business called Arrest Your Debt which is geared to help first responders get out of debt and start building wealth on any income.

I started to Arrest Your Debt two and a half years ago and have slowly built it up to bring in about $3,500 a month and growing. I also travel to other police departments to offer in-person financial wellness training for first responders.

how-this-police-lieutenant-started-a-3-5k-month-side-business-blogging-about-financial-education

11. Prosmartrepreneur ($114K/year)

Sayan Neogie (from Adra) started Prosmartrepreneur about 5 years ago.

Revenue
$9.5K / month
Team
1 founders / 0 employees

Case Study

Hi everyone, my name is Sayan Neogie and I am the founder and owner of a personal finance & entrepreneurship blog Prosmartrepreneur. I started this blog in 2018 while still being in college as a way to make money on the side.

Me being a full-time blogger was anything but obvious in my intended career path. I didn't even know what a blogger was until I was in college.

growing-a-personal-finance-and-entrepreneurship-blog-to-9-5k-month-and-160k-monthly-visitors

12. Finsavvy Panda ($216K/year)

Ling Thich (from Toronto, ON, Canada) started Finsavvy Panda over 5 years ago.

Revenue
$18K / month
Team
1 founders / 1 employees

Case Study

With both my blogs, I earn anywhere between $13,000 to $25,000 per month in net profit depending on the season, traffic, and how much or little time I choose to work on them.

i-built-a-216k-year-personal-finance-blog-by-mastering-pinterest

13. MarketBeat ($25.6M/year)

Matt Paulson (from Sioux Falls, South Dakota, USA) started MarketBeat about 12 years ago.

Revenue
$2.13M / month
Team
1 founders / 6 employees
Location
Sioux Falls, South Dakota, USA

Case Study

My name is Matt Paulson and I’m the founder of MarketBeat, a financial media company that empowers individual stock investors to make better trading decisions by providing objective financial information and real-time market data.

MarketBeat is expected to generate approximately $8 million in revenue in 2019 and end the year at about 1.3 million unique email subscribers.

how-i-started-an-8m-year-stock-market-research-website

14. TSOH Investment Research Service ($192K/year)

Alex Morris (from Davie, FL, USA) started TSOH Investment Research Service almost 2 years ago.

Revenue
$16K / month
Team
1 founders / 1 employees

Case Study

My name is Alex Morris, and I run the TSOH Investment Research service. Before launch, I spent a decade working in the investment advisory (RIA) business as an equities research analyst. Years of experience in the RIA business helped me to see, firsthand, how much of finance is shrouded with a somewhat false sense of expertise, as well as the overwhelming influence of the advisors’ / investment managers’ incentives (retaining / growing AUM and sustaining a large recurring fee base), which leads to questionable long-term decision-making. With my service, I provide complete transparency into the investment philosophy, research process, and long-term outcomes of an experienced equities analyst and CFA Charterholder.

The research service has grown steadily over the past 13 months; as of May 2022, it now generates ~$17,000 per month in subscription revenues (after accounting for Substack’s cut).

i-created-a-substack-newsletter-that-makes-16k-month

15. Alpha Letter ($420K/year)

Jack Kerouac (pseudonym) (from ) started Alpha Letter about 2 years ago.

Revenue
$35K / month
Team
1 founders / 0 employees

Case Study

Thanks for having me on Starter Story. I can’t disclose who I am for professional reasons, but I started, run, and operate Alpha Letter and a few other financial media publications. Some people know me as Jack Kerouac. Others call me Anon. And then others call me by the dozen or so Twitter accounts that I have run in the past or currently running.

Today, all my properties collectively are bringing in around $30,000-35,000 in revenue per month.

how-i-leveraged-my-twitter-audience-and-launched-a-420k-year-finance-newsletter

16. CoinSnacks ($360K/year)

Dillon (from Denver, CO, USA) started CoinSnacks about 5 years ago.

Revenue
$30K / month
Team
2 founders / 3 employees

Case Study

Hello, my name is Dillon and I co-founded CoinSnacks, a crypto-focused newsletter that is read by more than 70,000 people weekly.

Since then, we’ve ridden multiple bull and bear markets in crypto, acquiring competitors along the way, and developing a process that allows us to make ~$30,000 monthly in 2022.

getting-fired-led-me-to-build-a-crypto-newsletter-that-makes-360k-year

17. Konto-Kredit-Vergleich.de ($24K/year)

Sascha Hunt (from Asperg, Deutschland) started Konto-Kredit-Vergleich.de over 4 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees

Case Study

I am Sascha the founder of Konto-Kredit-Vergleich.de. It is a German finance blog which specializes in loans, banking accounts, and car leasing and subscription accounts. Another vertical worth mentioning is a special type of bank account which protects money after a garnishee order has been received.

how-a-mechanical-engineer-runs-a-2k-month-finance-blog-side-hustle

18. Pursuit of Passive Income ($264K/year)

Michael Morris (from Richmond, VA, USA) started Pursuit of Passive Income about 2 years ago.

Revenue
$22K / month
Team
1 founders / 0 employees

Case Study

Hey there, I’m Michael Morris, Founder & CEO of Pursuit of Passive Income. We exist to help guide aspiring entrepreneurs in their quest to create passive income streams, achieve financial freedom and create a life they love.

how-a-real-estate-agent-started-a-20k-month-blog

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.