1,000+ Creative Fashion Accessories Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect fashion accessories brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fashion accessories brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fashion accessories brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fashion accessories brand.

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Ideas

Catchy fashion accessories brand name ideas

The Closet
You & Yours
Wild Dove
Charming [Name Of Founder]
Jeweled
Accentuate
Bloom Boutique
Hip & Honey
Glitter Gal
Boutique [Last Name]
Belle Co.
[name of founder] + color
Trendy and Couture
Beaded & Bejeweled
Boho Betty's
Cherry Blossom
The Gypsy
Sugar & Shine
Style Lounge
Style Icon
Daisy Red
Coco & Rose
Soul The Label
Fig Tree Co.
Silk Habit
Bijoux Boutique
Besos & Couture
NOIR
Sunflower
Waverly
BLVD 13
Wild Child
SHADE
URBN Glow
Chic & Humble
Boho Bunny
The Humble Tee
The Minimalist Shopper
Bohemian Blush
Glitz & Glamour
RefinedFemale
Molly Moon
Allora
Auguri
Dolce
Flor & Luz
Velvet Dreams
HONEYCOMB
CULTIVATE
Three Little Birds
Molly Muse
Deliliah's
Lily & Co.
Culture
Moonlight
Luna & Clover
Sixth & Rose
NAILED
Sunshine Boutique
Elevate
Sweet Cheeks
Sweet like honey
HamptonGlam
Trndsttr
Wild Horses
Bare Bones
[Founder Name's] Perspective
The Living Room
[Founder Name] & The City
Gold Dust
LOGIC
Up & Away
Heart Of Gold
Daylight Co.
Gypsy Lust
Baby Blue
Rose Collective
Saturdays
Bad Child
13 Emeralds
Miss [Founder Name]'ies
Downtown [Founder Name]
Hideaway
X & O's
Flawless
Younger
The Glow Bar
Dear [Founder Name]
Sunday Morning
Wave & Color
Ladybug Lane
Oasis Shop
The Bohemian Club
[Founder Name's] Theory
Sunshine Row
Auntie [Founder Name]'s
For Love & Leisure
STITCH
Inspired.
Spark
Bella Ella Boutique
Hierarchical
Controlled
Accouterment Spot
The Consistent
Common
Ashes Fashion
The Timely Forge
DependentFashion
The English Mode
Linear Way Spot
Accessary Place
Analogous Way
Appropriate Auxiliary
IndispensableAccessory
The Usual Garments
Navajo
HandsomeJewelry
ModestJewelry
The Oriental
Working memory Accessory
The Handy Accoutrement
Friendly Fashion Designer
Poetry Jewelry
Exotic
Customary
The Similar
The Linear
Pleasant
Oriental Way Place

Creative fashion accessories brand name ideas

Attractive Accouterment
Strange Forge
Same Way
Constant
Medial Appurtenance Spot
The Wrought
Indispensable Appurtenant Pro
Wear Bling Co
The Helpful
Common Appurtenant
Attractive Appurtenances
French Ancillary Trading Co
Fashionable
Smallest Appurtenant
Accoutrement Spot
Like Couture Group
Friendly Forge Co
Valuable Subsidiary Co
Rich Bling
Italian Style
Step Apparel Trading Co
Curious
Coherent Dress
The Traditional Adornment
The Fancy
Blasting Fashion
CrystalJewelry
The Personal
Indispensable Auxiliary Trading Co
Treasuries Accessory
LovelyJewelry
The Golden Adornment
Parallel Couture Pro
ElaborateJewelry
The Characteristic
The Piecemeal Dress
Curious Dresses Collective
The Old Adornment
Favorite
The Optional Appurtenant
The Normal
Working memory Accessory
Irregular
The Artistic
Turquoise Ornament Spot
GoldenJewelry
Forge Spot
The Plated
The Valuable Ancillary
The Similar
Orthodox Dress Collective
Chief Accomplice Spot
The Logical
Complementary Mode Group
Artistic
Optical Appurtenant
English Apparel Group
HaphazardFashion
Garments Co
The Beautiful
Gold Group
Ancillary Place
Immunity Jewelry
Elegant Ancillary Collective
Captain Fashion
Turquoise Decoration Co
BeautifulJewelry
The Elaborate
The Strange Style
Exemplary Manner
The Fake Diamond
Coordinated Dress Place
Ambiguity Jewelry
Jewellery Place
Accessary Group
Irregular Apparel
Adornment Collective
The Regular Manner
Energy Accessory
Dresses Pro
The Medial
The Electrical Ancillary
Crystal Necklace Pro
Ingenuity Jewelry
Treachery Accessory
The Roman Dresses
Standard Subsidiary Spot
Rudimentary Accessory
Abundant Ancillary
The English Mode
Auxiliary Collective
MedialAccessory
Favorite Appurtenance Place
Desultory Manner Place
ChunkyJewelry
The Have
Fugazy Jewelry
The Optional
The Orthodox
The Fine
Apparel Place
The Irregular
Precious Ornament Place
Exemplary Accessory
The Popular
Analogous Manner
Manner Co
Roman Apparel Trading Co
AttractiveJewelry
Abundant Appurtenant
Unique Bling Group
Native Decoration Trading Co
Unusual
Magnificent
Perfect
The Interesting Accoutrement
Indirect Garments
PowerfulAccessory
The Usual Garments
Appropriate Ancillary
Attractive Auxiliary
Every Accessory
Penury Accessory
Abundant Accessary
Gold Collective
Elegant Adjunct Pro
WearJewelry
The Usual
Spinal
The Spectacular

Learn more about starting a fashion accessories brand:

Where to start?

-> How to start a fashion accessories brand?
-> How much does it cost to start a fashion accessories brand?
-> Pros and cons of a fashion accessories brand

Need inspiration?

-> Other fashion accessories brand success stories
-> Marketing ideas for a fashion accessories brand
-> Fashion accessories brand slogans

Other resources

-> Profitability of a fashion accessories brand
-> Fashion accessories brand tips

Funny Fashion Accessories Brand Names

Regular Apparel
Satisfaction Fashion
Decoration Collective
IdealAccessory
The Electrical Ancillary
Appropriate Appurtenances
Diffuse Adjuvant Collective
Analogous Way
MagnificentJewelry
Hierarchical Apparel Spot
Exemplary Accessory
Dresses Spot
The Regular Manner
Analogous Manner
Convenient Subsidiary Collective
The Invaluable
Ancillary Co
Spectacular
Diamond Group
Screen memory Accessory
Sea gooseberry Jewelry
Conventional
Occasional Adjunct Co
ControlledFashion
Common
The Incidental
Accouterment Spot
The Silver
The Ancient
Charming
Unwitting
Illusory Jewelry
Golden
Dresses Pro
The Typical
Attractive Adjuvant
Indispensable Auxiliary
Chief Accomplice Spot
Jewellery Trading Co
The Usual
The Unusual Adjuvant
CoherentFashion
Apparel Collective
True Garments Group
CuriousFashion
SimpleAccessory
Conventional Dress Co
The Coherent
The Fake Diamond
Community Jewelry
Chunky Jewels
The Striking Forge
Rectory Accessory
Curious
Piecemeal Manner
SimilarFashion
ExpensiveAccessory
Brewery Jewelry
Hierarchical Apparel
The Mechanical
The Constant Appurtenance
OrnamentalJewelry
Adjunct Place
FlashyJewelry
Latest
Attractive Accomplice
Random Mode Co
The Vital
Complementary Mode Group
Routine Forge Group
Pessary Accessory
Auxiliary Collective
The Latest
Pleasant
Empery Accessory
Fabulous
The Willing Auxiliary
External
Ambiguity Jewelry
The Desultory
Abundant Appurtenant
OptionalAccessory
Mutiny Jewelry
LeisurelyFashion
Energy Accessory
Silver
More
Exotic Diamond Place
RoutineFashion
Smashing Fashion
Characteristic Accomplice Pro
Piecemeal Couture Trading Co
OrnateJewelry
The Optional Appurtenant
Gooseberry Jewelry
The Unimportant
Useful
Semantic memory Accessory
AttractiveAccessory
Appurtenance Group
Medial Accessary Place
Exemplary
Same Way
FakeJewelry
The Primitive
Fancy Adornment Spot
CustomaryFashion
Typical
Apparel Place
Peculiar Forge
Appurtenance Pro
AncientJewelry
Jewellery Pro
Couture Trading Co
The Leisurely Style
Continuous
The Have Appurtenance
UniqueJewelry
Mashing Fashion
The Cheap Bling
PreciousJewelry
Important
The Constant Appurtenant
The French
Clothing Collective
The Diffuse Subsidiary
The Heavy
Parallel Couture Pro
The Ornate
FalseJewelry

Cool fashion accessories brand name ideas

Turquoise Decoration Co
The Coordinated Dresses
Nice Gold
The Cheap
Shiny Jewellery Trading Co
The Constant Appurtenant
Minute Auxiliary Pro
Approved Manner Group
IrregularFashion
Indispensable Auxiliary Trading Co
The Striking Forge
Accessories Accessory
The Step
Stolen
Like Couture Group
Gold Decoration Trading Co
Rations Fashion
Medial Accessary Place
The Gaudy Ornament
Inexpensive Accoutrement Spot
Necessity Accessory
The Stolen
Abundant Accoutrement
The Frequent
The Optional
The Irregular Mode
Elegant Adjunct Pro
Aspen Fashion
Working memory Accessory
The Dependent
Turquoise Ornament Spot
The Essential
The Desirable
Ornamental Adornment Place
The Random Clothing
The Irregular
The Desultory
Abundant Adjunct
Insignificant Adjuvant Pro
Jewellery Co
LikeFashion
Couture Group
The More
Exquisite
Contemporary Diamond Spot
IndianFashion
Fashionable Adjunct Collective
Indirect Clothing Group
Sea gooseberry Jewelry
ElaborateJewelry
The Indian Forge
Gold Collective
Fake
Characteristic Forge Co
Fluently Jewelry
PerfectAccessory
The Important
Willing Accessary Group
Parallel Dresses Spot
OrthodoxFashion
The Nice Jeweler
Cranial Appurtenant Trading Co
EnglishFashion
Distraction Fashion
Jewellers Jewelry
Picturesque Accouterment Group
Dress Group
Cranial Adjunct Place
The Strange Garments
The Abundant
The Handmade
Ornate
Abundant Appurtenant
The Random
Accomplice Collective
Standard Subsidiary Spot
Mode Group
Oriental Manner Co
EgyptianJewelry
The Frequent Ancillary
The Elegant
Decoration Spot
Jewels Trading Co
AttractiveJewelry
HandsomeJewelry
Convenient Accoutrement Trading Co
Attractive Appurtenant
The Exquisite
Friendly Fashionista
IndispensableAccessory
The Wrought
Rare
Spectacular Clothing Trading Co
Characteristic Accomplice Pro
The Pearl
Ambiguity Jewelry
PrimitiveFashion
The Latest
Sole Accouterment
Primitive Way Place
Victorian Jeweler
Paste Jewels Spot
Expensive
Jewels Group
SilverJewelry
Integrated Couture Place
Plated Jewels
Dresses Spot
Minor Subsidiary Co
More Adornment
Artistic
Latest
Reaction Fashion
Chief Subsidiary Place
The Oriental
Ornamental
Intricate
Egyptian
Extrasensory Accessory
The Primitive
ConsistentFashion
Appurtenance Pro
Regular Apparel
Complementary Mode Trading Co
Appurtenance Collective
Greek Gemstone Spot
Curious Dresses
Energy Accessory
Indispensable Auxiliary
The Friendly

Unique fashion accessories brand name ideas

LovelyJewelry
AbundantAccessory
Shiny Adornment Collective
Customary
NavajoJewelry
Irregular
Jewellery Place
Handcrafted Jeweler Group
The Crystal Ornament
Companion Fashion
Indirect Garments
Euphory Jewelry
The Interesting Accoutrement
Costume Gemstone Trading Co
Dependent
Perfect Appurtenance Place
Appurtenant Place
The Complementary
The Have
Ingenuity Jewelry
Delicate Ornament Trading Co
StrangeFashion
Memory Accessory
The French
Ancillary Place
Shiny Bling Place
The Navajo Jewels
Handy Ancillary
Matching Fashion
Coherent Garments Pro
UniqueJewelry
Gooseberry Jewelry
Unwitting Accoutrement Pro
Curious Couture Co
The Standard Accomplice
ConvenientAccessory
Minute Subsidiary
Metal Gemstone Co
The Chunky
Forge Co
FabulousJewelry
Clothing Pro
Attractive Auxiliary
Optional Accessary
The Strange Style
Ideal
Sesame Accessory
Insignificant Ancillary Pro
Accouterment Collective
Routine Style
Appropriate Ancillary
Picturesque Ancillary Trading Co
The Dependent Clothing
The Linear
Appurtenance Place
Decoration Collective
Friendly Fashion Designer
Indispensable Appurtenant Pro
The Rare
Frequent Appurtenance Spot
Fugazy Jewelry
French Subsidiary
The Curious
Controlled
Bling Place
CuriousFashion
The Orthodox
Ornament Pro
Accessary Pro
ApprovedFashion
Smallest Appurtenant
Piecemeal Dresses Collective
Gemstone Co
Bling Collective
The Timely Forge
Adjunct Group
ArtisticJewelry
Clothing Place
The Excessive
GreekJewelry
Supplementary Accessory
OnlyJewelry
The Analogous
Ancient Jewellery
Imagine Fashion
Optical Adjunct
Style Pro
The Traditional Adornment
Friendly Forma
Primitive
The Plastic
Apparel Collective
Feminine
Beaded Ornament
Oriental Garments Place
Shiny Gemstone
Attractive Adjunct
The Latest Apparel
Abundant Accomplice
Jewels Place
Friendly Format
Accoutrement Spot
Penitentiary Accessory
Minor Accomplice Collective
Common Appurtenant
Plated
Contemporary Diamond Group
Random Mode Co
Crystal Necklace Pro
Couture Place
Constant
DesirableAccessory
Costume Jeweler Pro
Step Clothing Trading Co
Normal Dresses
The Willing Auxiliary
The Plated
Appropriate Appurtenant
TimelyFashion
Orthodox Dress
Optional
The Orthodox Dress
Standard Accoutrement Group
The Occasional
The Optional Accouterment
Crucially Jewelry
The Incidental Appurtenant
Necessary
The Convenient
Leisurely

Cute fashion accessories brand name ideas

The Incidental
The Spinal
The Sequential
CostlyJewelry
Analogous Garments Spot
EssentialAccessory
Incidental Adjunct Place
The Same
Enough Necklace
The Unique
Appurtenance Group
Lunacy Jewelry
The Unwitting
Chief Accessary Spot
OrnamentalJewelry
Complementary Clothing Collective
The Modest
Parallel
Peculiar Forge
Unwitting
Jewels Pro
Roman Clothing Collective
Abundant Accouterment
The Personal Diamond
Expensive Accoutrement Spot
The Inexpensive
Brutally Jewelry
The Systematic
Way Co
The Regular Manner
Pleasant
Lovely Diamond
Mutiny Jewelry
LeisurelyFashion
Exotic Necklace Pro
Coherent Dress
CheapJewelry
The Golden Adornment
Characteristic
Common
Irregular Couture Group
Adornment Collective
Victorian Diamond Pro
Conventional Dress Co
Chief Auxiliary Collective
RomanFashion
The Oriental Couture
The Beautiful
Necklace Place
The Wrought Decoration
UnimportantAccessory
Useless
The Nice Bling
Magnificent Jewels
Italian Couture Co
Lovely
Jeweler Trading Co
Diamond Trading Co
Optional Appurtenance Pro
Impunity Jewelry
Elegant Subsidiary Place
OrderlyFashion
SimpleAccessory
Elegant Bling Group
Silver
Have
Accoutrement Collective
InsignificantAccessory
Silver Necklace
UniqueAccessory
MagnificentJewelry
Analogous Way
The English Mode
The Standard
Much
Appurtenant Co
Trajectory Accessory
IdealAccessory
The Soluble Subsidiary
Sedimentary Accessory
OrnateJewelry
Paste Adornment Co
Soluble Accoutrement Place
Subsidiary Trading Co
OccasionalAccessory
Diamond Collective
Chief Accomplice Spot
Magic Fashion
Poetry Jewelry
Blueberry Jewelry
The Optional Appurtenant
The Costly Jeweler
The Similar
Appropriate
Coral Jewellery Spot
The Invaluable
Feminine Subsidiary
The Customary
Wear Bling Co
Truancy Jewelry
The Have Appurtenance
The Appropriate
More Jewels
ShinyJewelry
Accomplice Group
The Egyptian Ornament
WillingAccessory
CrystalJewelry
Friendly Forge
Unique Adornment Spot
DesultoryFashion
The Expensive
The Precious
Rudimentary Accessory
Dress Collective
Captain Fashion
Desirable Auxiliary
Medial
FakeJewelry
The Minor
The Fancy Diamond
The Necessary Accomplice
Friendly Dresses Co
Have Accoutrement Group
The Traditional
PopularAccessory
Fancy Adornment Spot
Friendly Fashionless
Decoration Group
Beaded

Clever fashion accessories brand name ideas

Attractive Appurtenances
Ancillary Collective
Exotic
The Circular
Electrical
Bastion Fashion
SmallestAccessory
Usual Dresses Collective
Oriental Way Place
Excessive
Nice Necklace Collective
Nursery Accessory
Perfect Auxiliary
Attractive Subsidiary
ExemplaryFashion
The Fabulous
Jewellery Spot
Parallel Couture Pro
Useful
WearJewelry
Modest
Ashes Fashion
The Straightforward
The Beaded
Medial Appurtenance Spot
Elegant Ancillary Collective
Attractive Ancillary
The Greek
Every Accessory
Gold Co
The Common
Customary Way Group
Fine Diamond Spot
Decoration Place
Appropriate Accouterment
MereAccessory
The Gold
The Perfect
Analogous Couture Collective
The Logical
Golden
Appropriate Adjunct
NiceJewelry
Attractive Accouterment
Latest Clothing Spot
Cruelty Jewelry
Regular
The Useful
Mode Spot
The Unimportant
Gaudy Ornament Collective
The Heavy
Arbitrary Style Collective
Accouterment Place
Feminine Auxiliary
The False
Lashing Fashion
Attractive
Curious Forge
The Ornate
InexpensiveJewelry
AntiqueJewelry
PlasticJewelry
Accouterment Spot
Inexpensive Jewels Collective
Roman Apparel Trading Co
Native Decoration Trading Co
Appropriate Adjuvant
Illusory Jewelry
Ancillary Group
Ornament Place
Linear Way Spot
StolenJewelry
Appropriate Auxiliary
Adjunct Co
The Electrical Ancillary
Perfect
Garments Place
The Necessary
The Powerful
The Flashy
Forge Place
Metal
Dresses Trading Co
Favorite Ancillary
Community Jewelry
The Valuable
The Characteristic
Treasuries Accessory
Perfect Accoutrement
Random
External
The Piecemeal Dress
Like Couture
Excessive Jeweler Collective
ValuableJewelry
The Fine
More
Shiny
Normal
Dresses Pro
The Metal
Irregular Apparel
RegularFashion
Greek
Bling Trading Co
Semantic memory Accessory
Similar Clothing
Aston Fashion
Ornamental Accomplice Pro
Step
The Ultimate
Normal Dresses Pro
The Coral Gemstone
Coherent Dress Spot
Clothing Group
Documentary Accessory
Diffuse Adjuvant Collective
Fancy Diamond Pro
Mode Pro
PowerfulAccessory
ModestJewelry
ControlledFashion
Usury Jewelry
Accessary Place
Subsidiary Co
The Handsome
Popular
Powerful
Couture Spot

Best fashion accessories brand name ideas

Unwitting Ancillary
ChunkyJewelry
Dependent Couture Trading Co
BeautifulJewelry
Rare Diamond Spot
The Coral
Way Trading Co
Appurtenant Group
True Apparel Co
Frequent Appurtenant Place
CoherentFashion
Jeffery Accessory
Roman
Jewelers Jewelry
Cranial
Satisfaction Fashion
Desultory Couture Spot
Friendly Form
The Vital
Finest Necklace
IncidentalAccessory
Occasional
Unique
VitalAccessory
ConstantAccessory
Medial Adjuvant
The Egyptian Decoration
Accoutrement Co
Subsidiary Collective
HaphazardFashion
Tom foolery Jewelry
FeminineAccessory
The Fancy
Logical Couture Group
Important
The Navajo
Appropriate Appurtenance
Curious Dresses Collective
The Essential Subsidiary
Contemporary
Peremptory Accessory
Empery Accessory
Striking
Willing
Expensive Adornment
Ideal Ancillary Spot
The Ancient
MetalJewelry
Exotic Diamond Place
The Electrical
Spinal
Greek Decoration
Step Apparel Trading Co
Auxiliary Trading Co
Stashing Fashion
The Dramatic
Bluesy Jewelry
DependentFashion
Piecemeal Dress Spot
Costume Bling
Faction Fashion
Plastic Jeweler Pro
Random access memory Accessory
Convenient Subsidiary Collective
Leisurely Mode
Dependent Garments
The Facial
French Ancillary Trading Co
Optical Appurtenant
SequentialFashion
The Fake Diamond
Soluble
Willing Subsidiary Co
Timely Apparel Collective
Abundant Adjuvant
AttractiveAccessory
Dress Pro
Complementary Mode Group
Piecemeal Couture Trading Co
SimilarFashion
Smashing Fashion
The Much
Only
Friendly Mode Pro
AnalogousFashion
The Oriental Way
Adjunct Pro
Virtual memory Accessory
Favorite
The Silver
Masterly
Mashing Fashion
The Old Adornment
Shrewsbury Jewelry
Accessary Collective
Similar
UltimateAccessory
Garments Co
Jewellery Pro
Musically Jewelry
Ornamental Jeweler Group
Ancillary Co
Handy
Approved
Dragon Fashion
Antique
True
Appropriate Accessary
Unusual Gemstone Trading Co
The Systematic Dresses
Jeweler Co
Primitive Clothing
Garments Pro
The Old
Clothing Collective
Attractive Adjuvant
Bashing Fashion
Adornment Spot
Ornamental Appurtenant Trading Co
Same Way
Circular
Abundant Ancillary
NiceAccessory
Approved Apparel Spot
Brewery Jewelry
Friendly Forge Co
Italian Style
Abundant Appurtenances
Conventional
Accessary Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fashion Accessories Brand:

Simple is always better

This means a few different things. Your fashion accessories brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fashion accessories brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fashion Accessories Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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