7 Digital Magazine Success Stories [2023]

7 Digital Magazine Success Stories [2023]
Start A Digital Magazine

A digital magazine is an electronic publication that takes a digital format rather than printed on paper.

Ideally, digital publications and traditional print magazines are not all that different. The only difference is the medium of delivery. To start a digital publication, decide the publication’s goals and pick a topic or theme. Then, create a content strategy and choose the right software.

Here are some real life success stories of starting a digital magazine:

1. SWAGGER Magazine ($600K/year)

Drew Williams (from Toronto, Ontario, Canada) started SWAGGER Magazine about 16 years ago.

$50K / month
1 founders / 25 employees
Toronto, Ontario, Canada

Case Study

My name is Drew Williams and I run and operate a digital lifestyle magazine for men called SWAGGER Magazine. SWAGGER Magazine is one of the first products created under our parent company, Swagger Publications Inc.

SWAGGER Magazine currently pulls in about 1-2k per month and is growing rapidly. Our primary source of revenue is sponsored posts, and celebrity features which we call "Kings of Swag". We currently own the trademark for “Swagger” in Canada and share that mark with Proctor & Gamble after a $100,000 trademark war.


2. Flipsnack ($9.6M/year)

Janina Moza (from San Francisco, CA, USA) started Flipsnack almost 12 years ago.

$800K / month
1 founders / 70 employees

Case Study

My name is Janina Moza, and I’m the Chief marketing officer of Flipsnack. I’ve joined the team a year after launching Flipsnack and I’ve been part of this project for almost 10 years now.

We’ve been on the market for over 10 years now and over the past few years, we’ve increased our business revenue by over 50% year over year.


Learn more about starting a digital magazine:

Where to start?

-> How much does it cost to start a digital magazine?
-> Pros and cons of a digital magazine

Need inspiration?

-> Examples of established digital magazine
-> Marketing ideas for a digital magazine
-> Digital magazine names

Other resources

-> Digital magazine tips

4. Issuu

Chosen by millions to easily convert content into high-quality visuals and multiple formats for distribution across web, social and devices.

  • Website traffic: 48.5M/month
  • Business rank: #475

Check out their full website ➜

5. Yumpu

  • Website traffic: 16.2M/month
  • Business rank: #793

Check out their full website ➜


People.com | Celebrity News, Exclusives, Photos and Videos

  • Website traffic: 86.7M/month
  • Business rank: #1.22K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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