SWAGGER Magazine

Swagger: Starting A Digital Men's Magazine

August 16th, 2018
Drew Williams
Founder, SWAGGER Magazine
$50K
revenue/mo
1
Founders
25
Employees
SWAGGER Magazine
from Toronto, Ontario, Canada
started March 2007
$50,000
revenue/mo
1
Founders
25
Employees
market size
$4.19B
avg revenue (monthly)
$374K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Google Analytics, Facebook, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Drew recommends to grow your business!
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Hello! Who are you and what are you working on?

My name is Drew Williams and I run and operate a digital lifestyle magazine for men called SWAGGER Magazine. SWAGGER Magazine is one of the first products created under our parent company, Swagger Publications Inc.

Our product is simple. It is targeted to the affluent males that aspire to have great things in life, and are on the path to building themselves to be powerful and successful people in all aspects of life - no matter what their interests are. We focus on Lifestyle, Fashion, Gear, Food, Dating, and Business and Careers.

The mission statement for Swagger is to take the average man from nothing to something, by featuring successful individuals in every domain and outlining what steps they took to get there and how anyone else can follow in their footsteps.

SWAGGER Magazine currently pulls in about 1-2k per month and is growing rapidly. Our primary source of revenue is sponsored posts, and celebrity features which we call "Kings of Swag". We currently own the trademark for “Swagger” in Canada and share that mark with Proctor & Gamble after a $100,000 trademark war.

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