Content marketing is developing and distributing relevant, helpful content to convert the target customer to take the necessary steps. Businesses with a content marketing strategy get 67% more leads than other companies.
Therefore, the demand for content marketing services is high than ever before. Starting a content marketing service can be a significant business venture.
To start a content marketing business, you need a good understanding of SEO and social media. You can hire content creators to help you develop relevant and valuable content.
Here are some real life success stories of starting a content marketing business:
1. Article-Writing Co ($1.5M/year)
David Tile (from Toronto, Ontario, Canada) started Article-Writing Co over 11 years ago.
My name is David Tile. I own and operate a Content Writing Service, under the banner Article-Writing.co.
We don’t consider ourselves a content marketing firm. But a firm dedicated to the business of writing. Project management offers most often attached to marketing agencies. We work against marketing briefs delivering content on time and under budget.
2. Coffee and Contracts ($1.86M/year)
Haley Ingram (from St. Petersburg, FL, USA) started Coffee and Contracts about 1 year ago.
My name is Haley Ingram and I created Coffee and Contracts, the go-to marketing toolkit for real estate professionals.
As a child, I loved art and selling things! I held art shows in my bedroom and made my family purchase my work (only for their pocket change). I once sold a painted rock to a passerby at a yard sale. In high school, I sold graphic design t-shirts as a fundraiser. They weren’t good, but my friends showed their support anyway!
3. With Content ($360K/year)
Daniel Tay (from Singapore) started With Content about 5 years ago.
Hi! I’m Daniel Tay, co-founder, and managing director at With Content, a content marketing agency based on the sunny island of Singapore. We help B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.
We also run a weekly newsletter, Deeper, that provides an in-depth analysis of the biggest happenings and trends in Southeast Asian tech, and their impact on society (i.e., me and you). Several of our subscribers have told us how much they look forward to reading it every Friday, so we’re converting Deeper into a full-fledged publication. Stay tuned!
4. Bop Design ($2.4M/year)
Kara Jensen (from San Diego, CA, USA) started Bop Design about 13 years ago.
Hi everyone! I'm Kara Jensen, co-founder/CEO of Bop Design, a B2B Digital Marketing Agency. We work with B2B companies in the high-tech, software, industrial, and life science space to develop lead-generating websites, brand platforms, and content marketing programs.
When I started the company in 2009 with co-founder Jeremy Durant, it was just the two of us working out of our apartment part-time, providing web and graphic design services to local small businesses. We made $30,000 in the first year. Fast forward to 2021, we have evolved our service offering, narrowed our target market to B2B companies, have 13 full-time employees, a bench of talented contractors, and work with B2B clients across the globe. We've made the Inc. 5000 Fastest Growing Companies list two years in a row and are on track to gross $2.8 million this year.
5. The Customize Windows ($33.6K/year)
Abhishek Ghosh (from Kolkata, West Bengal, India) started The Customize Windows about 12 years ago.
My name is Abhishek Ghosh and I am the founder of the blog called The Customize Windows. Presently, the blog provides information to help the readers around software and electronics-related How-to guides and Do it Yourself projects.
The websites have been in existence for over a decade now and currently make 30 thousand dollars per year.
6. Sniply ($420K/year)
Matt Bentley (from San Francisco, CA, USA) started Sniply almost 9 years ago.
My name is Matt Bentley. I’m the Marketing Lead at Sniply, a custom URL shortener that adds a custom CTA button to any page you share on social media. Sniply is a B2B product and our customers are usually startup founders, brand managers, and social media managers.
We have 550 paying customers, including large marketing companies, and have been featured on Forbes, Entrepreneur, and Moz. Our annual revenue is about $420k.
7. Three Girls Media, Inc. ($600K/year)
Erika Taylor Montgomery (from Rainier, Washington, USA) started Three Girls Media, Inc. over 17 years ago.
I’m Erika Taylor Montgomery, the founder and CEO-President of Three Girls Media, Inc. I oversee sales and marketing for the company. I’m also a wife, mother and have a dog named Phoebe Ingrid Blu, a Jack Russell terrier mix, and a flock of chickens. Three Girls is a full-service marketing and public relations agency and offers a wide range of services including social media management, blogging for search engine optimization, email marketing, media relations, and website design and build.
Over the last 16 1/2 years, I’ve grown the business to ten employees and we gross about $550,000 annually. We’ve been at that level the last three years.
8. Content-Whale Private Limited ($514K/year)
Vaibhav Kishnani (from Mumbai, Maharashtra, India) started Content-Whale Private Limited over 5 years ago.
I'm Vaibhav Kishnani, an engineer but a passionate writer by profession. I established Content-Whale in 2017 when I was in my third year of engineering. Going by the maxim that quality writing is everything, Content-Whale caters to 42 different content types that form the backstory of every company’s digital presence and marketing efforts.
I started this content agency with a mere sum of Rs. 2,500. Today, we have drawn a revenue turnover of Rs. 4 Crores! In my opinion, it is not individual progress. Instead, a start-up is about connecting with the right individuals at the right time, who keep the show running ahead with their strife for perfection.
9. Add Value Agency ($360K/year)
Joachim Brouckaert (from Antwerpen, Belgium) started Add Value Agency over 1 year ago.
Hi, my name is Joachim Brouckaert, I’m 24 years old and I started Add Value 1 year ago. Today, Add Value is a growth marketing agency. We’re focused on full-funnel marketing. Performance marketing, building landing pages, websites, funnels, email marketing flows. We do it all!
Currently, we are working with a team of 5 people for our customers and on our growth. But we are once again looking for an extra Growth Marketer! When we talk about turnover, we do an average of 30k per month. This fluctuates, as we sometimes take on larger, shorter projects. On average, we work for 18 active clients per month. Our retention is generally good, but short projects such as an analytics audit or building a website cause this number to fluctuate.
10. MeetEdgar ($4M/year)
Laura Roeder (from Edina, Minnesota, USA) started MeetEdgar almost 9 years ago.
Hi, I’m Laura Roeder, the CEO and founder of MeetEdgar, a social media automation tool.
Here’s a recent team photo at one of our biannual company retreats. This was taken in Phoenix, Arizona.
11. Influence Podium ($480K/year)
Marti Sanchez (from Charlotte) started Influence Podium almost 3 years ago.
Hey! My name is Marti Sanchez and I am the CEO of Influence Podium. We help B2B CEOs get placed on podcasts their target audience listens to and repurposes those episodes into LinkedIn or Twitter content to grow their personal brand and drive inbound.
We just crossed $30k MRR and are looking to hit seven figures by the end of the year. We’re a young company in our 3rd year in business, and completely self-funded.
12. The Happy Beavers ($480K/year)
Luka Karsten Breitig (from Tallinn, Estland) started The Happy Beavers about 5 years ago.
We started with just me as a freelance translator, and now we have 10 full-time employees and around 150 freelancers who work for my company The Happy Beavers regularly. We have specialized in larger clients who want to implement SEO investments through content creation. In these cases, we advise on the strategic planning, create the guidelines for implementation and then sometimes create hundreds of texts in a short period with which the client can be expected to rank highly. With this approach, we have already had many partners from start-ups to Silicon Valley companies, and this year we are placing particular emphasis on growth in our business.
Now we have 10 full-time employees and are actively looking for more, than 150 freelancers and professional service businesses with a lot of growth potential.
13. Major Impact Media ($342K/year)
Brice Gump (from Barcelona, Spain) started Major Impact Media about 7 years ago.
Hey! I’m Brice Gump, the founder, and CEO of Major Impact Media, a hybrid agency/education company.
We’ve worked with dozens of companies over the years – from business coaches to international personal development gurus – to implement traffic systems that have acquired thousands of customers and generated over $5,800,000 in online sales for their businesses.
14. Zoella YouTube Channel ($4.57M/year)
Zoella is a well-known English beauty and fashion vlogger, who is also a YouTuber and author.
Zoe Elizabeth Sugg (from Lacock, Chippenham, Wiltshire, UK) started Zoella YouTube Channel almost 14 years ago.
- Zoella has a total net worth of more than $5 million as of January 2021.
- She earned this fortune by uploading her YouTube videos and has almost a billion views.
- She has 10.8 millions of subscribers on YouTube.
- Her popularity made her appear in several advertisements and has also appeared on television.
Read the full story on influencermatchmaker.co.uk ➜
15. Socialistics ($500K/year)
Jason Yormark (from Seattle, WA, USA) started Socialistics almost 5 years ago.
- Jason Yormark is the founder and Chief Social Officer of Socialistics. He started this advertising agency as a side project, but it has since expanded to manage social media marketing campaigns for 15 clients, ranging in price from $2 to $5K.
- Jason began his career with Microsoft before switching to blogging during a year of unemployment before being rehired.
- This company provides content marketing, social media marketing, blogging, copywriting, Facebook advertising, and social media advertising services to their customers.
Read the full story on upflip.com ➜
16. Merrative ($24K/year)
Harshala Chavan (from Mumbai, Maharashtra, India) started Merrative over 2 years ago.
I am Harshala Chavan from Mumbai India - a maker, community-builder, and writer in the publishing and content industry.
Today, Merrative can provide on average USD 200 worth of projects to our talent. We generate on an average USD 1500 per month in marketplace transactions and are hungry to scale up!
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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