Creating a clothing boutique takes a lot of work and dedication. Just ask any business owner who's been in the business for a few years. There's no denying that the road to an established, successful clothing store is long and hard.
The clothing boutiques below have had a lot of success with their online business. They are inspiring examples of what's achievable. Each clothing boutique has provided great advice and tutorials that can help you in your own online store.
Here are some real life success stories of starting a clothing boutique:
1. Blush Boutique Co ($300K/year)
Emilie Casseday (from Greeley, Colorado, USA) started Blush Boutique Co ago.
Hello there! My name is Emilie Casseday and I own and run Blush Boutique Co in historic downtown Greeley, Colorado. Blush is a boutique full of clothes, home goods, jewelry, bath and body products and more. The goal was to have a highly curated and beautiful space full of quality products where you can find something for yourself and someone else as well. One of the most beautiful things that have evolved out of becoming a brick and mortar shop is the community. While first and foremost we are retail space, Blush has an amazing community of women and men. We host events, classes, meetups and more and the relationships that have evolved from that have been an incredible blessing.
Blush started as a humble idea between myself and a friend that quickly went from thought to action. We opened Blush in my basement in 2017 with just a few pieces of clothing, some fun jewelry, and a whole lot of hope. We quickly grew in customers and needed a new space and began to talk brick and mortar. My partner had to step away but I geared up to move into an actual space in our downtown and we continue to grow. Blush is now an established business in the downtown community in Greeley and we are going on our 4th year in business and we aren’t slowing down!
2. The Kewl Shop ($1.8M/year)
Sasithon Bella (from Michigan, USA) started The Kewl Shop over 10 years ago.
Hi there, my names Sasithon, or Sasi for short and I run The Kewl Shop together with my husband, Charles. I’m Thai and spent my formative years in Bangkok, the capital of Thailand. Charles is British.
Learn more about starting a clothing boutique:
Where to start?
-> How to start a clothing boutique?
-> Clothing boutique plan
-> How to finance a clothing boutique?
-> How much does it cost to start a clothing boutique?
-> Pros and cons of a clothing boutique
-> How to get clients for a clothing boutique?
4. Boutique Rye ($120K/year)
Gia Paddock (from Phoenix, Arizona, USA) started Boutique Rye over 5 years ago.
Hi everyone, my name is Gia, and I am the owner of Boutique Rye. We are a women’s clothing and accessories boutique that is all online!
We have anywhere from clothes that are appropriate for work or clothes that will make you turn heads on a night out on the town. I try and buy clothes with many different styles in mind. I'd like to think that we are a one-stop shop for a diverse group of women!
5. navyBLEU ($240K/year)
Erin Hornyak (from Longmeadow, Massachusetts, USA) started navyBLEU over 3 years ago.
My name is Erin Hornyak and I’m the Founder of navyBLEU. navyBLEU is an online boutique dedicated to everything navy. I have been navy-obsessed for just about my entire life. Twenty years ago, I searched for the perfect navy bridesmaids dresses to coordinate with our groomsmen's classic navy blazers. I am always on the hunt for all things navy. Navy is a color that represents sophistication, style, and class. Everyone looks beautiful in navy so I thought it was time to create a one-stop shopping experience for all of the navy lovers out there.
At navyBLEU we carry several brands such as Draper James, Southern Tide, Joules, Sail to Sable, Persifor, Roller Rabbit, Lisi Lerch, Velvet, Mar Y Sol and private label, navyBLEU! To date, I have had approximately 250 orders from 210 customers.
6. Glamazontay ($1.2M/year)
Tay Glamazon (from Los Angeles, CA, USA) started Glamazontay over 5 years ago.
Hey I'm Tay I make film lifestyle, Hair, beauty & fashion video... my life consists of running my store Glamazontay Apparel Studio. Mentoring Young Women and curating informative resources to help grow your businesses. I am Making $100,000 In A Month From A Online Clothing Boutique!
Read the full story on youtube.com ➜
7. Urbanity Shop ($1.22M/year)
Lee Smith (from Bellevue, Washington, USA) started Urbanity Shop about 13 years ago.
Lee Smith is the founder of Urbanity, a contemporary boutique for men’s & women's clothing, footwear, and accessories.
Lee opened the first Urbanity store back in 2009 after graduating from college at the University of Idaho.
It is a locally operated store offering customers the opportunity to shop for stylish fashion items in a cozy and laid-back shopping environment
At Urbanity, people can find renowned brands like Daisy Street, Billionaire Boys Club, Jordan, Girl Dangerous Ice Cream, Nike, Herschel, and others in one store.
Urbanity plans to continue to grow year by year and offer the best and most exclusive brands in the country.
Watch the video on youtube.com ➜
8. Blue Skies & Ko ($12K/year)
Katlyn (from Woodstock, GA, USA) started *Blue Skies & Ko * almost 4 years ago.
Hey Dreamers! Welcome to the journey! My name is Katlyn and I am the owner of Blue Skies & Ko Boutique. Blue Skies & Ko offers hand-stamped pieces of jewelry, simplistic and trendy pieced jewelry, and now clothing!
Just before I jumped into my dream here with Blue Skies & Ko I was just your average server at a tavern making roughly 25K a year… This leap easily doubled my income within just a few short months.
9. SexyModest ($6M/year)
Brigitte Shamy (from Highland) started SexyModest about 14 years ago.
My name is Jason and I am the co-owner of SexyModest.com. My wife and I design and manufacture modest women’s clothing that is available online and in Costco.
10. Jess Mi Boutique ($6K/year)
Jess Michelle (from Seattle, Washington, USA) started Jess Mi Boutique about 6 years ago.
Hi everyone! My name is Jessica Carter, popularly known as Jess Michelle, and I am the founding owner of Jess Mi Boutique. I cater to women of all shapes and sizes on more of the dressier side than casual.
In today’s market, I easily make about $500 a month in sales compared to barely $75 per month when I started. My business went from something that was just on Facebook to now a wardrobe necessity for events such as annual hair and beauty shows across the Seattle-Tacoma Metropolitan area!
11. Beautiful Disaster ($7.2M/year)
Christina DuVarney (from California, USA) started Beautiful Disaster almost 15 years ago.
My name is Christina DuVarney and I am the founder and co-owner of Beautiful Disaster Clothing. Our mission is to empower the beautifully broken and the perfectly imperfect with the clothing that we wear. I created this brand to empower women by giving them confidence in their closet.
Our customers are women of all ages who have faced adversity at some point in their life and have come through their struggle as a stronger person. Our customers are from all over the United States and around the world. We are now making over 4M in revenue per year, and growing every day!
12. Hera Closet ($120K/year)
Shaden Abushaera (from Dubai, Dubai, United Arab Emirates) started Hera Closet almost 5 years ago.
I am Shaden, 33 years old. I can define myself as a Mom, Feminist, and Entrepreneur. I simply look at fashion as an art. My dream is to create a new world of self-expression for independent designers and to help them sell their creations in a meaningful way. In Ancient Greek mythology, Hera represents women, nurturing and watchfulness, while possessing luxury and beauty.
We want to create a home for brands with stories to tell. Brands you’ll want to know about because of what they stand for. Whether you are here to buy or to sell, we are pleased to offer a healthy online business environment that meets your needs and desires.
13. Height Of Fashion ($300K/year)
Natalie Matthews (from Melbourne Victoria, Australia) started Height Of Fashion over 5 years ago.
Hey, I am Natalie Matthews the Founder of Height-Of-Fashion, An online clothing store for tall women 5’10” and over.
14. Nasty Gal ($55.9M/year)
How Sophia Amoruso started an eBay store called Nasty Gal Vintage and founded the digital media brand and community #Girlboss.
Sophia Amoruso (from Los Angeles, CA, USA) started Nasty Gal about 16 years ago.
In 2006, Sophia Amoruso founded Nasty Gal Los Angeles-based fashion company named Nasty Gal. This fashion brand has its roots in classic rock 'n' roll and the thrill of the hunt for vintage.
When Sophia was 22, she opened the Nasty Gal Vintage eBay store, which quickly became popular. The company was recognized in 2012 by INC Magazine as the Fastest Growing Retailer.
Over a short period of time, their revenue increased from $250,000 to $1.1 million to $6.5 million to $30 million.
Sophia also published a book with the hashtag "#GIRLBOSS," which has been used 17 million times on Instagram. The book has sold 500,000 copies, and Netflix has distributed the television program "Girlboss" to 100 million households.
Read the full story on usatoday.com ➜
15. TwirlyGirl ($1.09M/year)
Today I have my friend Michael Jamin on the show. Michael specializes in creating brand stories for companies and he used the power of storytelling to grow his ecommerce store, Twirly Girl, into a multi-million dollar girl’s clothing brand.
In this episode, you'll learn how to create an amazing…
Michael Jamin and Cynthia Jamin (from Los Angeles, CA, USA) started TwirlyGirl about 16 years ago.
- Michael Jamin and Cynthia Jamin established TwirlyGirl, a Los Angeles-based children’s wear brand.
- TwirlyGirl has sold tens of thousands of dresses and is available in more than 100 children's boutiques both domestically and abroad.
- This brand thinks that one stunning, distinctive, and incredibly comfortable item of clothing is worth more than a whole wardrobe of outfits they never wear.
- In addition to offering dresses, skirts, tops, and bottoms, they also provide excellent customer service.
Listen to the full podcast on apple.com ➜
16. Pink Lily ($141M/year)
Today I’m thrilled to have Tori Gerbig on the show. Tori runs a $140 million business selling clothing and boutique fashion over at PinkLily.com.
Tori Gerbig (from Nashville, Tennessee, USA) started Pink Lily about 9 years ago.
In 2014, Tori Gerbig launched Pink Lily, an online fashion store for women's clothing. She had initially started her business on eBay in 2011.
- The company has delivered more than 1.5 million products to customers since its inception. It delivers over 1,000 orders per day and more than 200,000 orders annually.
- 56% of customers place repeat orders.
- Tori Gerbig has over 595K followers on Instagram, and she uses this platform regularly to promote her business.
- At present, Pink Lily has an annual revenue of $141M from more than 11,000 products.
Listen to the full podcast on nichepursuits.com ➜
17. PaigeLauren ($7.8M/year)
Paige Lauren (from Los Angeles, CA, USA) started PaigeLauren about 14 years ago.
- Paige Lauren, a former architectural designer, established PaigeLauren, a luxury baby clothing company, in 2009.
- PaigeLauren baby clothes are simple, made with incredibly soft & organic fabrics, and have a luxurious look & feel. -The idea came from her quest to find simple & classic baby clothes for her friends.
- The premium organic baby clothing brand makes clothes for babies & toddlers in Los Angeles and is available in stores across the USA.
- This brand has made a huge name in the cute & comfy baby clothing market, and its current monthly revenue is around $650,000.
- They promote their brand on Instagram and have a modest 16K plus followers.
Read the full story on entrepreneur.com ➜
18. Sleeping Baby ($4.92M/year)
Stephanie and Brett Parker (from Fort Worth, TX, USA) started Sleeping Baby over 9 years ago.
- Stephanie, a successful businesswoman & inventor, along with her husband, Brett Parker, founded Sleeping Baby, a baby product line.
- The couple turned a common parenting issue into a multi-million dollar invention thanks to their keen sense for problem-solving and love of all things parenting.
- Sleeping Baby was established in 2013 with just $500 for a website and $200 for materials.
- Their signature product, a baby swaddle line named Zipadee-Zip is their best-seller item and is loved by new parents.
- Stephanie and her husband Brett even appeared on the well-known ABC reality TV program Shark Tank, asking for $200,000 in exchange for a 10% stake.
Read the full story on dfwchild.com ➜
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Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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