13 Clothing Boutique Success Stories

13 Clothing Boutique Success Stories
Start A Clothing Boutique

Creating a clothing boutique takes a lot of work and dedication. Just ask any business owner who's been in the business for a few years. There's no denying that the road to an established, successful clothing store is long and hard.

The clothing boutiques below have had a lot of success with their online business. They are inspiring examples of what's achievable. Each clothing boutique has provided great advice and tutorials that can help you in your own online store.

Here are some real life success stories of starting a clothing boutique:

1. Blush Boutique Co ($300K/year)

Emilie Casseday (from Greeley, Colorado, USA) started Blush Boutique Co ago.

Revenue
$25,000/month
Team
1 founders / 7 employees
Location
Greeley

Case Study

Hello there! My name is Emilie Casseday and I own and run Blush Boutique Co in historic downtown Greeley, Colorado. Blush is a boutique full of clothes, home goods, jewelry, bath and body products and more. The goal was to have a highly curated and beautiful space full of quality products where you can find something for yourself and someone else as well. One of the most beautiful things that have evolved out of becoming a brick and mortar shop is the community. While first and foremost we are retail space, Blush has an amazing community of women and men. We host events, classes, meetups and more and the relationships that have evolved from that have been an incredible blessing.

Blush started as a humble idea between myself and a friend that quickly went from thought to action. We opened Blush in my basement in 2017 with just a few pieces of clothing, some fun jewelry, and a whole lot of hope. We quickly grew in customers and needed a new space and began to talk brick and mortar. My partner had to step away but I geared up to move into an actual space in our downtown and we continue to grow. Blush is now an established business in the downtown community in Greeley and we are going on our 4th year in business and we aren’t slowing down!

how-i-started-a-25k-month-boutique-that-sells-clothes-home-goods-jewelry

2. The Kewl Shop ($1.8M/year)

Sasithon Bella (from Michigan, USA) started The Kewl Shop almost 10 years ago.

Revenue
$150,000/month
Team
2 founders / 6 employees
Location
Michigan

Case Study

Hi there, my names Sasithon, or Sasi for short and I run The Kewl Shop together with my husband, Charles. I’m Thai and spent my formative years in Bangkok, the capital of Thailand. Charles is British.

leveraging-seo-to-grow-an-online-store-to-1-8m-per-year

3. Boutique Rye ($120K/year)

Gia Paddock (from Phoenix, Arizona, USA) started Boutique Rye almost 5 years ago.

Revenue
$10,000/month
Team
2 founders / 0 employees
Location
Phoenix, Arizona

Case Study

Hi everyone, my name is Gia, and I am the owner of Boutique Rye. We are a women’s clothing and accessories boutique that is all online!

We have anywhere from clothes that are appropriate for work or clothes that will make you turn heads on a night out on the town. I try and buy clothes with many different styles in mind. I'd like to think that we are a one-stop shop for a diverse group of women!

how-i-grew-my-clothing-boutique-to-10k-month-in-6-months

4. navyBLEU ($240K/year)

Erin Hornyak (from Longmeadow, Massachusetts, USA) started navyBLEU almost 3 years ago.

Revenue
$20,000/month
Team
1 founders / 0 employees
Location
Longmeadow

Case Study

My name is Erin Hornyak and I’m the Founder of navyBLEU. navyBLEU is an online boutique dedicated to everything navy. I have been navy-obsessed for just about my entire life. Twenty years ago, I searched for the perfect navy bridesmaids dresses to coordinate with our groomsmen's classic navy blazers. I am always on the hunt for all things navy. Navy is a color that represents sophistication, style, and class. Everyone looks beautiful in navy so I thought it was time to create a one-stop shopping experience for all of the navy lovers out there.

At navyBLEU we carry several brands such as Draper James, Southern Tide, Joules, Sail to Sable, Persifor, Roller Rabbit, Lisi Lerch, Velvet, Mar Y Sol and private label, navyBLEU! To date, I have had approximately 250 orders from 210 customers.

how-i-started-a-15k-month-online-clothing-store-that-sells-all-things-navy

5. Glamazontay ($1.2M/year)

Tay Glamazon (from Los Angeles, CA, USA) started Glamazontay over 4 years ago.

Revenue
$100,000/month

Case Study

Hey I'm Tay I make film lifestyle, Hair, beauty & fashion video... my life consists of running my store Glamazontay Apparel Studio. Mentoring Young Women and curating informative resources to help grow your businesses. I am Making $100,000 In A Month From A Online Clothing Boutique!

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Read the full story on youtube.com ➜

6. Urbanity Shop ($1.22M/year)

Lee Smith (from Seattle, WA, USA) started Urbanity Shop about 13 years ago.

Revenue
$102,000/month

Case Study
  • For fashionable entrepreneurs, opening a clothing boutique is a great way to turn your passion into a career. That’s what Lee Smith did when he opened Urbanity.
  • Urbanity opened its first store in 2009 in the University District after Lee graduated from College at the University of Idaho. Lee recognized a need for a one-stop-shop in Seattle and had a very specific vision for Urbanity.
  • Urbanity prides itself on having a very comfortable and relaxed shopping atmosphere. We carry a plethora of great, exclusives brands including Billionaire Boys Club, Ice Cream, Daisy Street, Girl Dangerous, Nike, Jordan, Publish, Zanerobe, and many more hard-to-find brands. Urbanity plans to continue to grow year by year and offer the best and most exclusive brands in the country.

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Read the full story on youtube.com ➜

7. Blue Skies & Ko ($12K/year)

Katlyn (from Woodstock, GA, USA) started *Blue Skies & Ko * about 3 years ago.

Revenue
$1,000/month
Team
1 founders / 1 employees

Case Study

Hey Dreamers! Welcome to the journey! My name is Katlyn and I am the owner of Blue Skies & Ko Boutique. Blue Skies & Ko offers hand-stamped pieces of jewelry, simplistic and trendy pieced jewelry, and now clothing!

Just before I jumped into my dream here with Blue Skies & Ko I was just your average server at a tavern making roughly 25K a year… This leap easily doubled my income within just a few short months.

i-turned-my-crafting-hobby-into-a-profitable-jewelry-clothing-boutique-with-just-2-000

8. BOSSCI GLAM ($102K/year)

Bossci Glam (from Michigan City, IN, USA) started BOSSCI GLAM about 2 years ago.

Revenue
$8,500/month

Case Study
  • Making $50,000 in Six Months by Running an Online Clothing Boutique Business.
  • The Ultimate Glam Shop For Baddies!
  • Makeup, Accessories, Clothing, and More!
  • Buy Online Most Trendy and High-Quality Shapewear Waist Trainer - BOSSCI GLAM. Double Compression Waist Trainer Corset.
  • BOSSCI GLAM is a woman's paradise Buy Online Everything from Latest Fashion Clothing, Makeup, Purses, Shoes & Business Resources in a one-stop-shop.
  • The hottest black-owned fashion boutique featuring the latest looks & outfits, waist trainers, shoes, glasses, bags & jewelry & more for the modern woman.

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Read the full story on youtube.com ➜

9. SexyModest ($6M/year)

Brigitte Shamy (from Highland) started SexyModest over 13 years ago.

Revenue
$500,000/month
Team
2 founders / 15 employees

Case Study

My name is Jason and I am the co-owner of SexyModest.com. My wife and I design and manufacture modest women’s clothing that is available online and in Costco.

how-we-started-a-500k-month-modest-women-s-clothing-brand-and-closed-a-deal-with-costco

10. Jess Mi Boutique ($6K/year)

Jess Michelle (from Seattle, Washington, USA) started Jess Mi Boutique ago.

Revenue
$500/month
Team
1 founders / 1 employees
Location
Seattle

Case Study

Hi everyone! My name is Jessica Carter, popularly known as Jess Michelle, and I am the founding owner of Jess Mi Boutique. I cater to women of all shapes and sizes on more of the dressier side than casual.

In today’s market, I easily make about $500 a month in sales compared to barely $75 per month when I started. My business went from something that was just on Facebook to now a wardrobe necessity for events such as annual hair and beauty shows across the Seattle-Tacoma Metropolitan area!

on-starting-an-online-women-s-boutique-without-previous-e-commerce-experience

11. Beautiful Disaster ($7.2M/year)

Christina DuVarney (from California, USA) started Beautiful Disaster about 14 years ago.

Revenue
$600,000/month
Team
3 founders / 10 employees
Location
Ventura

Case Study

My name is Christina DuVarney and I am the founder and co-owner of Beautiful Disaster Clothing. Our mission is to empower the beautifully broken and the perfectly imperfect with the clothing that we wear. I created this brand to empower women by giving them confidence in their closet.

Our customers are women of all ages who have faced adversity at some point in their life and have come through their struggle as a stronger person. Our customers are from all over the United States and around the world. We are now making over 4M in revenue per year, and growing every day!

how-i-started-a-400k-month-women-s-clothing-line

12. Hera Closet ($120K/year)

Shaden Abushaera (from Dubai, Dubai, United Arab Emirates) started Hera Closet about 4 years ago.

Revenue
$10,000/month
Team
1 founders / 15 employees
Location
Dubai

Case Study

I am Shaden, 33 years old. I can define myself as a Mom, Feminist, and Entrepreneur. I simply look at fashion as an art. My dream is to create a new world of self-expression for independent designers and to help them sell their creations in a meaningful way. In Ancient Greek mythology, Hera represents women, nurturing and watchfulness, while possessing luxury and beauty.

We want to create a home for brands with stories to tell. Brands you’ll want to know about because of what they stand for. Whether you are here to buy or to sell, we are pleased to offer a healthy online business environment that meets your needs and desires.

how-i-started-a-10k-month-arabic-clothing-platform

13. Height Of Fashion ($300K/year)

Natalie Matthews (from Melbourne Victoria, Australia) started Height Of Fashion over 4 years ago.

Revenue
$25,000/month
Team
1 founders / 1 employees
Location
Melbourne, Victoria

Case Study

Hey, I am Natalie Matthews the Founder of Height-Of-Fashion, An online clothing store for tall women 5’10” and over.

how-i-went-from-instagrammer-to-starting-my-own-fashion-brand

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