8 Baseball Blogging Business Success Stories [2024]

Updated: November 19th, 2023
Start A Baseball Blogging Business

Here are some real life success stories of starting a baseball blogging business:

1. Joker Mag ($3K/year)

Tyler O'Shea, founder of Joker Mag, drew inspiration for his media platform from his personal experience of being cut from his baseball team in 7th grade. He found solace in the stories of undersized athletes who defied the odds, and he wanted to share those stories to inspire others. Today, Joker Mag receives an average of 25,000 monthly visitors, generating approximately $250 in revenue per month with potential for significant growth.

How much they make: $3K/year
How much did it cost to start: $200
Current team size: 0

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Getting Cut From My Baseball Team Led Me To Build A Blog For "Underdog" Stories

A media platform celebrating underdog stories in sports, Joker Mag, founded by Tyler O'Shea, receives an average of 25,000 monthly visitors generating $250/mo, and focuses on improving traffic through SEO, seeking to move towards brand partnerships as a primary monetization method in the future.

About
Tyler started Joker Mag over 6 years ago
Revenue
Tyler grew the business to $250/month
Costs
It cost Tyler $200 to start the business
Read by 3,664 founders

2. Cup of Coffee ($221K/year)

Cup of Coffee is a daily baseball and culture newsletter that provides fans with a comprehensive summary of significant news in Major League Baseball, along with analysis, commentary, and coverage of other current events, reaching over 10,500 subscribers and generating average monthly revenue of $18,400.

Craig Calcaterra, a former lawyer and sports writer, came up with the idea for his baseball and culture newsletter, Cup of Coffee, as a way to continue sharing his writing and analysis after being laid off by NBC Sports. He wanted to provide readers with a daily briefing on the latest baseball news and other topics of interest, all delivered in the morning to start their day. Since launching, Calcaterra has built a loyal subscriber base through social media promotion, offering free newsletters, and running occasional sales. Word of mouth has also played a significant role in the growth of the newsletter.

How much they make: $221K/year
How much did it cost to start: $200
Current team size: 1

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I Started A $200K/Year Baseball Newsletter On Substack [10K+ Subscribers]

Craig Calcaterra's daily baseball and culture Substack newsletter Cup of Coffee has amassed just under 10,500 subscribers, with over 3,300 paying monthly ($6) or annual ($65) subscriptions, achieving average monthly revenue of around $18,400 and growing.

About
Craig started Cup of Coffee over 3 years ago
Revenue
Craig grew the business to $18.4K/month
Costs
It cost Craig $200 to start the business
Read by 4,658 founders

So... can you actually make money with a baseball blogging business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Cup of Coffee

Everything you need to know about baseball before your first cup of coffee. Click to read Cup of Coffee by Craig Calcaterra, a Substack publication with tens of thousands of readers.

How much they make: $221K/year
Where they're located: New Albany, OH
How much did it cost to start: $200
Current team size: 1

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I Started A $200K/Year Baseball Newsletter On Substack [10K+ Subscribers]

Craig Calcaterra's daily baseball and culture Substack newsletter Cup of Coffee has amassed just under 10,500 subscribers, with over 3,300 paying monthly ($6) or annual ($65) subscriptions, achieving average monthly revenue of around $18,400 and growing.

About
Craig started Cup of Coffee over 3 years ago
Revenue
Craig grew the business to $18.4K/month
Costs
It cost Craig $200 to start the business
Read by 4,631 founders

So... can you actually make money with a baseball blogging business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. The Long Game

Musings on baseball and life. Click to read The Long Game, by Molly Knight, a Substack publication with thousands of readers.

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8. MAJESTIC

Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.

Website traffic: 500K/month