12 Activewear Brand Success Stories [2022]

12 Activewear Brand Success Stories [2022]
Start An Activewear Brand

Have you ever thought about starting an activewear brand?

The health and fitness industry is booming, and with this rise along with the increasing amount of people working from home, activewear has become incredibly popular over the last few years.

Marketing is the key to success for any company, especially activewear brands. Three components of a successful clothing brand—quality product, great price, and amazing service.

Here are some real-life success stories of starting an activewear brand to steer you on the right track:

1. Be Activewear ($1.5M/year)

Julie New (from Newcastle, Australia) started Be Activewear almost 8 years ago.

Revenue
$125K / month
Team
1 founders / 1 employees
Location
Newcastle, Australia

Case Study

Hi my name is Julie New and I am the founder of Be Activewear. An online retail store stocking over 60 amazing Activewear and swimwear brands.

I launched the store in October 2014 (spending only $150) and we now do over $1.5 million a year in sales.

starting-a-1-5m-year-business-as-a-single-mom

2. Spuds ($180K/year)

Paul Dickey (from Winnipeg, Manitoba, Canada) started Spuds about 5 years ago.

Revenue
$15K / month
Team
1 founders / 0 employees
Location
Winnipeg, Manitoba, Canada

Case Study

Hi, my name is Paul Dickey, I'm 23 years old, and I am the founder of Spuds, a men’s performance apparel company currently based out of the Monterey, California area.

Spuds is in the very early stages of formation, starting less than six months ago. I am the sole founder and still currently the only employee (looking to changing that soon!). I am currently focusing our efforts on our production/product development, as well as marketing efforts to start gaining momentum.

raising-15-000-for-a-cross-functional-pair-of-shorts

3. Go Mama ($36K/year)

Natalie Pitts (from Auckland, New Zealand) started Go Mama over 1 year ago.

Revenue
$3K / month
Team
1 founders / 1 employees

Case Study

My name is Natalie and I am a wife, mama of two young children, and a Service Woman in the Royal New Zealand Air Force. In 2020 I conceived an idea to design maternity activewear for women to feel motivated to do physical activity to support their mental health. This is when Go Mama began.

All of the Go Mama clothing serves the purpose of being comfortable, supportive and functional to wear during pregnancy and breastfeeding. Our clothes are designed to expand as a mama progresses through pregnancy, and most of our tops have discreet zips so it is more accessible and convenient to breastfeed/nurse when you are on the go. Our main customers are pregnant women or those who are on their breastfeeding journey.

how-i-launched-a-successful-maternity-activewear-brand-during-my-leave-from-the-royal-new-zealand-air-force

4. Infinite Elgintensity Gym Apparel ($101K/year)

Elgin E. Mones, Esq. (from Silver Spring, Maryland, USA) started Infinite Elgintensity Gym Apparel over 8 years ago.

Revenue
$8.38K / month
Team
1 founders / 1 employees
Location
Silver Spring, Maryland, USA

Case Study

I’m Elgin Mones, a.k.a. Infinite Elgintensity, an attorney by day, and a YouTube roaster by night. In 2014, several of my fitness comedy videos went viral, which caused my subscriber count to skyrocket. That same year, I branched out from making YouTube videos to selling gym apparel with designs and slogans based on my dark sense of humor and love of video games.

I’m best known for my “Arm Day” design, which multiple social media influencers have tried to profit from without my permission over the years; in 2018, I sent multiple DMCA takedowns and even sued someone over it. I make enough money to quit my job as a lawyer, but I prefer to keep YouTube and related ventures as a side gig. I don’t like depending on speech-suppressing video streaming platforms and social media sites for my income, and being funny on a schedule sounds like torture.

how-i-started-a-8k-month-gym-apparel-ecommerce

5. MuskOx ($120K/year)

Bradley Hoos (from Detroit, MI, USA) started MuskOx almost 3 years ago.

Revenue
$10K / month
Team
2 founders / 4 employees

Case Study

Hi friends, my name is Brad Hoos, founder of MuskOx. No, unfortunately, I wasn’t the first person to discover the musky odored, super cool, Arctic hooved mammals with two-layered thick coats that roam the tundra in herds. However, I did start a men’s clothing line called MuskOx to provide quality, functional gear for your everyday adventure, whether you’re trekking alongside arctic mammals, hustling at the office, or exploring new terrain.

Since our launch in 2019, we have already grown a significantly supportive customer base, comprising thousands of MuskOx men and women who live in tandem with the spirit of the MuskOx brand. We have recently developed a partnership with the Alaska Wildlife Conservation Center in support of the quality care they provide to wildlife like the greatest animal around: muskox!

how-we-started-a-10k-month-men-s-outdoor-apparel-brand

6. Garage Gym Barbell Apparel ($84K/year)

Susie Q Aranda (from Tehachapi, California, USA) started Garage Gym Barbell Apparel almost 5 years ago.

Revenue
$7K / month
Team
2 founders / 0 employees
Location
Tehachapi, California, USA

Case Study

Hi there, My name is Susie Q Aranda and I’m the owner of Garage Gym Barbell Apparel. I design pretty things for strong women right in my garage. Providing tees, leggings and more for women of all sizes including our stronger plus size lifters. In addition, I also offer free garage gym workouts to follow at home and if you’re local; in person only women strength classes.

I believe that anyone, anywhere, at any level is capable of starting or continuing their fitness journey…even in their home garage! That's where Garage Gym Barbell began and has continued to grow.

how-i-started-a-7k-month-women-s-gym-apparel-business-from-my-garage

7. Thor Fitness Europe ($144K/year)

Joel St John (from Tunbridge Wells, England, United Kingdom) started Thor Fitness Europe almost 3 years ago.

Revenue
$12K / month
Team
1 founders / 1 employees
Location
Tunbridge Wells, England, United Kingdom

Case Study

For what was an idea is becoming a pretty cool reality. It’s such a fun project to do on the side, some of it with my wife Emma. It’s been amazing to see how the brand has been received in the close-knit CrossFit community. At each event we do, people now recognize us as an established brand and that's a wonderful feeling.

The Geo-Stag Unisex Sweatshirt - one of our best sellers. Organic, Fair Wear, Sedex Approved and WRAP certified

how-i-started-a-12k-month-crossfit-gear-brand

8. Absolute Fitness Apparel ($7.8K/year)

Anthony Mellor (from London, England, United Kingdom) started Absolute Fitness Apparel over 5 years ago.

Revenue
$650 / month
Team
1 founders / 0 employees
Location
London, England, United Kingdom

Case Study

My name is Anthony Mellor, I’m the Founder & Director of Absolute Fitness Apparel. I started AFA at the age of 18, with no business experience, or any degrees/ qualifications in anything business related.

We are an online based fitness-fashion brand that operates out of London, United Kingdom. We’ve successfully launched 5 lines, ranging from cut off tees, all the way to tech jackets.

starting-a-fitness-fashion-brand-with-a-full-time-job

9. Gymshark US ($130M/year)

Ben Francis was a pizza delivery and a fulltime college student in 2012. He managed his time to work on some personal projects after his eight-hour workday. After two grueling years, and with a…

Ben Francis (from ) started Gymshark US ago.

Revenue
$10.8M / month
Team
1 founders / employees

Case Study

Ben Francis was a pizza delivery and a full-time college student in 2012. He managed his time to work on some personal projects after his eight-hour workday.

Seven years later, his sportswear brand has an estimated turnover of $130 million. But how does a 19-year-old guy with no time and no money create a company that competes with brands like Nike or Adidas, with no time, no money, and apparently not an “original idea”? Answer: influencer marketing.

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10. Lululemon ($6B/year)

lululemon is a bright spot within today’s turbulent retail sector, growing fast and entering new categories.

Chip Wilson (from ) started Lululemon ago.

Revenue
$500M / month

Case Study

In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious. In 2011 lululemon brought in $1 billion in revenue, a decade later it is a $6 billion company in terms of revenue. Stretchy yoga pants, is that all it takes? As with all success whether the result looks simple or complicated, it is never by accident.

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11. Kica Active ($380K/year)

The rising popularity of fitness gyms and active lifestyles has created a lucrative market for sportswear brands in India.

Aneesha Labroo (from ) started Kica Active ago.

Revenue
$31.7K / month

Case Study

Sportswear has become something of a savior for the fashion industry in the last decade. The appetite for sportswear’s sub-trends like athleisure, streetwear, athluxury, and now performance wear has come to be seen as absolutely insatiable.

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12. Nimble Activewear ($5M/year)

How Nimble Activewear started: Vera Yan and Katia Santilli were coming home from the gym when the genius idea for Nimble Activewear struck.

Katia Santilli and Vera Yan (from ) started *Nimble Activewear * ago.

Revenue
$417K / month
Team
2 founders / employees

Case Study

It’s the fantasy of every set of best friends: Dream up a business, work together 24/7, and be outrageously successful.

Best mates since they were in year eight attending a Melbourne high school, Vera Yan, and Katia Santilli, are doing just that.

In 2014, frustrated by the lack of options and the obscene price tags of workout gear on the market, the pair created Nimble Activewear as an affordable, colorful solution.

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Pat Walls,  Founder of Starter Story
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