950+ Catchy Activewear Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect activewear brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your activewear brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best activewear brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your activewear brand.

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Ideas

Catchy activewear brand name ideas

Heist 1st
Actobuy
Matchpoint
BUILT Apparel
Aqua Attire
Dreezy Flexy
Jumpshorts
Fair Is Fair
Rex Abby
Sport Start
Sporty Goods
Spotted Sportswear
Sporting Goods
O Circle
Drey Flab
Two storm
Sportturtle
For The Game
2 storm
Healthy Competition
Accelerex
Tripic Edge
Roundhouse Apparel
Dalton
Marvane
Finishline Clothings
Cacada
Cosmic sports
Jack Kester
Victory Clothes
Game Of Life
Lululemon
Rough turtle
Onyourmarks
The Sidelines
We Know Sports
Fight Club Apparel
Sport Spot
Bravane
Shop World Gym
Gravitywears
Life’S Games
Frontline Clothing
Marne
The New Team Apparel
Missed
Cheetahcontrol
Grey Essense
Mexwears
The Last Team Apparel
Bay Bug
Belt highway
Morron
Oxigen
The Gifted Apparel
Hot turtle
Double Edge
Honey Be Worldwide
Thrivast
Nexwears
Vitalsports
Yay Sports! Clothing
Scoreboard Clothing
Galvestone
FastaTapper
Cleverbit
Enorfy
Copabust
Zapper
Competing Sides
Athletic Gear
Tropic Edge
Rogue Fitness
The Real Game Clothing
Aquawears
Superstone
Beat The Competition
One Athletic
Borvo
Always In Season
The Jersey Line
Gym Shark
Kester
Proton sport
Joyling
Rhone
Ghetto play
Fans Favorite Fans Clothing
Ready Set Sportswear!
Gamawears
Betterstride
Athlemotive
Dark Pixel
Dunkwears
Game Day Apparel
Shotshorts
Play Reaper
Classic Raw
Sporting Game
Gazza
Rocco
Graynil
Juvewears
Hikingpack
Mexotiny
Trackher
Raw
Fancysports

Creative activewear brand name ideas

accoutrements
Flezy
Hylete
FIT
Activegen
Contested
Army Arms
The Sportswear Spot
Stronger Label
Athletigo
RDX Sports
Pastime Clothing
Surfclothings
Youngla
Elevatewears
Mayhem
Dorreess
Crunch Fitness
apparel
For Sport
Better Bodies
Facada
The Sportswear Report
We Fighter’s
Game Time Apparel
Bombshell Sportswear
Blackbox
Gym Heroics
Happy Jeane
Gravity
Intimate
Ten Thousand
Upway
Field Lessons Sportswear
Primitive Gym Apparel
Gym Clothes
Ghetto
Whiteduck
Sporting Solutions
Labella Mafia Clothing
Play Fair
Cycloclothings
Sportswear Academy
Fenholic
Gritwears
Boxbox
Super Sportswear
Epistle
Hellixer
Ultimate Fanclub
Weheartsportswear
Cosmicchase
Aging Kid
Champions
Sport Vibes Apparel
Grappo
Tracka
Fitwears
Fluxwears
Vitalwears
Fexter
Gymwears
Allen Bougue
Helixer
Essenze
Ironville Clothing Company
Pop Up Apparel
Beta Blink
For The Sport
Ready To Win
Sports Girls Apparel
Completestaduim
Winning Sportswear
Bilvio
Gravitee
attire
Epic Eclipse
Active Plus
Light Pixel
Epic
Fit King
REX DEX
Fasweardoom
Sport Report
Trippin
Monsta Clothing
Good American
Boy voyage
Flab
better Blink
serafinn
The Sofa Boys Apparel
Beltway
Briotone
Boxdox
Size Up Apparel
Milvio
Actovita
Body Barre and Nutrition
Fistfirst
Hyper clax
Get ‘Em Games
Pretty Little Things
Go Go Games
Outdoor Voices
The Greatest Games
Whiteberry
Funling

Learn more about starting an activewear brand:

Where to start?

-> How much does it cost to start an activewear brand?
-> Pros and cons of an activewear brand

Need inspiration?

-> Other activewear brand success stories
-> Marketing ideas for an activewear brand

Other resources

-> Profitability of an activewear brand
-> Activewear brand tips

Funny Activewear Brand Names

Fastrac
D Morron
jack
Abby Rex
Artswear
Proton
Sport Of Fashion
Fennolic
Pitbull Clothing
Neatly Fit
Gear Hungry
Play Ball Sportswear
Eclipto
The Sport Fort
Andromeda
Scottish
Mad Dash
Cosmic
Vesslay
Faskicks
Feckster
Comfortable Menswear
The Flashy
The Correct
Real
Pretty Sport Co
Tarty Sporty
Style Streetwear
The Priced
Little Athletic Group
Ready Spot
Outerwear Trading Co
The Casual
The Right Acceptable
The Outdoor Apparel
Swimwear Spot
Sophisticated Shoe
Casualwear Trading Co
StatisticalFit
Recreational Collective
The Expensive
Simple Skiwear
The Nautical Sports
Knitwear Group
Menswear Pro
Coordinated
Sudden Match Place
LooseFit
TerribleFit
Sports Co
TrendySportswear
Easy
The Upscale
Meet Spot
Outerwear Place
Simple Streetwear
Apparel Trading Co
Stylish Sport
Made
Trendy Outerwear
Comfortable Footwear Trading Co
Distinctive
The Longer Appropriate
Comfortable Acceptable Collective
Polynomial Meet Pro
Trendy Uniform
Apparel Spot
First Stylish Pro
Exponential
Denim Co
The Lightweight
Activewear Co
ModernSportswear
The Easy Meet
The Pretty
Knitwear Place
Healthy Trading Co
Style
Sophisticated Sports
Denim Pro
Clothing Co
Casualwear Spot
Little Sports
Sophisticated Sport Co
Real Recreational Pro
Tommy Sporty
ComfortableSportswear
Arty Sporty
AgueFit
The Stylish
Elegant Activewear
Sleepwear Co
ChicSportswear
Quality Outerwear
HotFit
Right Suitable Trading Co
Trendy Sport Pro
DressySportswear
Gaudy Trading Co
Sophisticated Activewear Spot
The Little
Sleek Streetwear
The Easy Ready
Clothing Trading Co
The Athletic Apparel
Sturdy Sporty
Stylish Sports
The Tighter

Cool activewear brand name ideas

Accencis
Grimfrost
Happyjack
Ball Up Apparel
Scottish Pro
Ever Rise
Flabba
Oxyma
The Hookup Apparel
Suxxen
Tapper
Fan Fun Apparel
The Gaming Girls Apparel
Heist First
Tonixwears
Champ Camp Sportswear
Actisome
Alpha Sporting
Actsmiith
Tracteamwears
Brownberry
Everdew
Poseidon’S Wardrobe
Alanic Activewear
Action Apparel
Sports Pitch
Motiny
Eva Rise
Axxiwear
Tway
Dewwears
House of Pain Fitness
Tritonwears
Vivasports
Circle-o
Neon Quest
Ready Set Sport!
QuestNeon
The Sporty Ones
Dorriss
Love Of Sport
3 Stripe
manic clax
Rexwears
Tracker
Hustle Sportswear
The Real Connection
Mettle
In The Stands Apparel
Sport Outloud Clothing
Sprintcave
Game Of Greats
Champion Sportswear
Podium Sportswear
Endless Sportswear
Rappin
HAG
Copper bust
Satva Living
Serious Sportswear
Oiselle
Bockaroo
macro Monk
Poshmark
Gassa
Thorough Threads
Cloverbyte
Alpha Prime Sports
Golf Goals Clothing
Touchdown Apparels
Sportswear Season
Sports Style
Sport Epistle
The Boyz Club Clothing
Dissident Gym Wear
Infinite
Athletick
Emma Bland
Alpha Clothing
All Sports
bib and tucker
Endeavor Athletic
Twy
Chasing Sportswear
Grabba Flabba
Lorna Jane
A-Team Clothing
Pacedot
Machine Fitness
Stormrisewears
Ryderwear
Fabletics
Attire dew
Earthtrack
War Hammer Gym Gear
Studio to Street Boutique
ErmaBland
Elevated Sportswear
Winner’S Circle Clothing
DEX
Swing High Clothing
Time To Play
Shotclock Clothing
Valet
Abesporting’S
Sorted Sportswear
Winners Wear
Sportswear Unlimited

Unique activewear brand name ideas

Outerwear Trading Co
Arty Sporty
Recreational Group
Junior Menswear Pro
Sleek Shapewear
SuddenFit
Coordinated Clothing Group
Chic
Correct Acceptable
SimpleSportswear
The Outdoor Apparel
Pretty Sports Spot
Knitted Sport
Made Footwear Pro
Coordinated Outerwear Pro
ViolentFit
Knitwear Group
The Violent Meet
TraditionalSportswear
Fainting Fitness
The Little
The Sleek
Flashy Spot
Simple Activewear Trading Co
The Bad
Comfortable
Exact
TighterFit
Simple Sport
The Smooth
Footwear Pro
Gaudy Trading Co
Tight Suited Collective
Menswear Pro
Lightweight
The Stylish
Hawaiian Casualwear Place
Fainting Fall
Apoplectic
First Athletic
Sleek
Non Go
Apparel Place
Real Showy
Menswear Co
Sports Place
DressySportswear
SophisticatedSportswear
The Pretty Sports
Sophisticated Shoe
Pretty Sport Co
Simple Sneaker
The Outdoor
Style Activewear Pro
CloserFit
Brand Menswear Collective
Progressive party Sporty
Activewear Group
Hosiery Spot
Coffee Sporty
The Elegant Sports
Famous Menswear
Quality Casualwear Group
Momentary Primed Co
The Colorful
Elegant Apparel
Real Gaudy Trading Co
The Upscale
Healthy Trading Co
Style Sneaker
Outdoor
Hot
The Real
Tommy Sporty
Outerwear Spot
Flashy Pro
Sports Collective
Quality Sports Co
Style Shoe
Simple Shoe
Quality Footwear Spot
Sophisticated Activewear Trading Co
Stylish Sport Jacket
Swimwear Place
AthleticSportswear
StyleSportswear
The Athletic Apparel
Fainting Fulfil
Simple Sport Coat
Sports Group
Rugged
Fainting Form
Stylish Sports
Fainting Fine
Traditional Sport Place
First Stylish Group
Hosiery Collective
Terrible Ready Group
Branded Sports Spot
Style
Comfortable Match Pro
Suitable Group
Apparel Trading Co
Straight Match
Classic
Lightweight Uniform Co
Casualwear Trading Co
Contemporary

Cute activewear brand name ideas

Coordinated
Little
Recreational Place
Little Athletic Group
PrettySporty
Real Sports Group
Sleek Streetwear
The Contemporary
Stylish Swimwear
Simple Skiwear
Turkey Sporty
HotFit
Line Healthy Group
Sport Group
ChicSportswear
Knit
Acceptable Place
Knitwear Spot
LittleSporty
The Youthful
Pretty Athletic Co
The Modern
The Lightweight
The Easy Ready
Outdoor Footwear Group
Severe Acceptable Trading Co
Apparel Spot
Primed Co
BrightSportswear
Sportswear Co
The Style
Sleek Sports
Overall Match
Fainting Framework
The Immoderate Meet
Clothing Pro
Knitwear Place
The Simple
Colorful Activewear Collective
Bright Swimwear Trading Co
The Right Acceptable
The Brand Sport
Athletic
Hosiery Pro
Sophisticated Sport Jacket
The Quadratic Suitable
The Latest
Acceptable
The Dressy
Simple Streetwear
Close Healthy
Verdi Sporty
Bright Swimwear Spot
Bright Swimwear
The Best
Real Sport Trading Co
Sports Co
Swimwear Trading Co
The Fashionable
ModernSportswear
Sudden Match Place
Sophisticated Sport Co
AgueFit
The Correct
StatisticalFit
Made
The Pretty
Sturdy Sporty
Youthful Outerwear Spot
Sports Trading Co
Simple Sports
Apparel Co
Fashionable Sports
Little Sports
Sleek Sneaker
Classic Footwear Collective
Sophisticated Sleepwear
Stylish Shapewear
Accurate
Archi- Sporty
Fainting Fit Out
Outerwear Collective
Real Showy Spot
Quality Outerwear
Right Suitable Trading Co
The Tighter
Corny Sporty
Sport Pro
The First Gaudy
Sport Trading Co
The Trendy Clothing
OutdoorSportswear
BrandedSportswear
Pretty Recreational Co
Comfortable Acceptable Collective
Clothing Co
The Classic Uniform
The Coordinated
Fine Outerwear Group
Recreational Collective
Apparel Collective
Sportswear Place
Closest Accommodate
Sophisticated Activewear Spot
Sleek Sport Coat
The Trendy Activewear
Little Flashy Collective
Outerwear Pro

Clever activewear brand name ideas

The Junior
CasualSportswear
Sleepwear Collective
The Fainting
The Brand Outerwear
The Athletic Uniform
ContemporarySportswear
Real Stylish Spot
FineSportswear
Casualwear Spot
Outerwear Co
Flashy Uniform Place
Sleepwear Co
RealSporty
The Stylish Sport
The Expensive Menswear
FashionableSportswear
Latest
Bright Outerwear
Sparky Sporty
The Hawaiian Sports
Brand Menswear
Simple
LooseFit
TrendySportswear
Stylish Sleepwear
BrandSportswear
FaintingFit
Longer Accommodate Co
Suitable Pro
Sleek Sport
Close Accommodate Trading Co
Satisfactory
Stylish Shoe
The Nautical Sports
JuniorSportswear
Sportswear Group
Italian Swimwear Spot
Knitwear Trading Co
Sportswear Trading Co
Uniform Collective
Least Go
The Elegant
Sophisticated Sneaker
Better Footwear Collective
The Hearty
Latest Sport Spot
Cold Acceptable
The Classic Activewear
Colorful Footwear Pro
The Longer
Clothing Trading Co
Goodness
The Better
Pretty Colorful
Go Group
Exponential
The Casual
Knitwear Collective
The Accurate Match
LatestSportswear
Famous
Contemporary Sports Collective
Loungewear Trading Co
Loungewear Co
DistinctiveSportswear
Uniform Place
ColorfulSportswear
Coordinated Menswear Trading Co
Sleepwear Spot
Precise Appropriate Pro
Showy Trading Co
Functional
Real Recreational Pro
Simple Swimwear
Go Trading Co
Real Flashy Co
Upscale Activewear Pro
Made Swimwear Co
Footwear Trading Co
Athletic Uniform
The Nautical
Bright
Outerwear Group
Loungewear Collective
The Easy Meet
The Distinctive Sport
Rugged Apparel
Fainting Follow
The Bright
The Youthful Footwear
Little Athletic
Colorful Group
Quality
The Priced
Comfortable Footwear Trading Co
The Poor
Trendy Sport Pro
The Upscale Sport
Active Clothing
Flashy
Denim Group
Footwear Place
Fainting
ItalianSportswear
CoordinatedSportswear
Sophisticated Sport
Style Menswear

Best activewear brand name ideas

The Subject Meet
Stylish Sport
ClassicSportswear
Contemporary Casualwear
KnitSportswear
Correct Ready
The Sophisticated
Overall Accommodate Place
Hot Accommodate Pro
Apparel Group
The Cold Acceptable
Sleek Sport Jacket
Showy Pro
FirstSporty
Pretty Sporting
Loud
Theoretical
The Hawaiian Apparel
Denim Spot
Casualwear Co
Athletic Footwear Place
Comfortable Suited Pro
Stylish Collective
The Distinctive
Uniform Co
Quality Swimwear
The Traditional
Active
First Stylish Pro
The Flashy
KnittedSportswear
ComfortableSportswear
Casualwear Group
The Accurate Suitable
Style Streetwear
First Sporting Collective
Excellent
The Chic
Sleepwear Place
IdealFit
Easy
Junior
Fine
The Stylish Uniform
The Expensive Uniform
Sporting Trading Co
Casual Casualwear Spot
QuadraticFit
Stylish Footwear
Sophisticated Sports
Modern Clothing Group
Chic Uniform
Polynomial Meet Pro
EmpiricalFit
The Modern Uniform
Branded
First
The Accurate
Fainting Function
Lightweight Menswear Trading Co
Fine Footwear
Hawaiian
StylishSportswear
Fine Outerwear
The Classic Menswear
Flashy Co
Knit Outerwear
The Youthful Swimwear
The Hawaiian
The Least
Poor Go Pro
The Knit
Stylish Pro
Contemporary Casualwear Place
Footwear Spot
Little Recreational
The Functional Sports
Footwear Collective
Hissy Match Group
Little Recreational Spot
Colorful
Elegant Casualwear Pro
Casualwear Pro
NauticalSportswear
Outerwear Place
Famous Apparel Pro
Priced
Match Spot
The Line
Apparel Pro
Fainting Foundation
Comfortable Menswear
Menswear Place
Ready Spot
Knitted
Clothing Spot
GoodFit
Italian Uniform Trading Co
Swimwear Pro
Cold
Sleepwear Pro
The Colorful Sports
Apoplectic Appropriate
BadFit
The Trendy Outerwear
Fashionable Activewear
Swimwear Spot
Fine Casualwear Collective

Modern Activewear Brand Name Ideas

FitFusion
Athleticism Apparel
Strong & Steady
MotionWear
PurePace
ActiveEdge
FlexForce
EnduranceWorks
AgileAttire
SweatStyle
ToneThread
EliteEndurance
HighEnergyGear
MightyMoves
ImpactActive
FitFlair
FierceFitness
MoveMakers
SweatSavvy
PowerPlay
VelocityWear
ActiveAdvantage
SpeedStyle
KineticKlothing
EnergyEssentials
FitnessFinesse
MoveMe
SportySpice
FitFormula
AthleticAttire
ProActiveWear
FlexFit
SwiftSportswear
DynamicDuds
ActiveAvenue
MuscleMode
EnduranceElite
GymGuru
FitFoundry
AerodynamicApparel
JumpStart
EmpowermentAthletics
MomentumMakers
AgilityApparel
SwiftStyle
AthleticAesthetic
The Workout Wardrobe
ToneTrends
SportSavvy
FitForce
RunReady
StrengthStyles
ActiveAppeal
FitnessFashion
VitalVogue
StrongSuits
FlexFashion
DynamicDigs
MovementMode
FitFunk
GetUpAndGo
EmpowerWear
EnduranceEssentials
AthleteAttire
SweatSuite
PurePerformance
SportShift
ToneThreads
ActiveAllure
FitFantasy
AthleticAmour
MuscleMotion
EnduranceEnvy
The Workout Wearhouse
FlexFunction
SwiftSuits
AthleticAmp
VitalVortex
StrongStyle
MoveMasters
EmpowermentEnsemble
DynamicDesigns
FitnessFusion
ToneTemptations
SportSoul
FitFusionist
AthleticAdorn
MuscleMoves
EnduranceElevated
GymGear
FlexFusion
SwiftSporty
ActiveAmplified
AgilityAccessories
VitalityVestments
FitFunktion
StrengthSuites
DynamicDress
MovementMavens
EmpowermentEquip
EnduranceElevate
GymGarb
FlexFitness
SwiftSweats
AthleticAxis
MuscleMotive
EnduranceExcellence
FitFluent
AgilityAttire
VitalityVibes

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Activewear Brand:

Simple is always better

This means a few different things. Your activewear brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your activewear brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Activewear Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile