Activewear Brand

6 Tips For Starting A Successful Activewear Brand (2024)

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Updated: January 19th, 2023

Want to start your own activewear brand? Here are some tips you should know:

Learn more about starting an activewear brand:

Where to start?

-> How to start an activewear brand?
-> How much does it cost to start an activewear brand?
-> Pros and cons of an activewear brand

Need inspiration?

-> Other activewear brand success stories
-> Marketing ideas for an activewear brand
-> Activewear brand names

Other resources

-> Profitability of an activewear brand

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an activewear brand:

#1: Bradley Hoos, founder of MuskOx:

We chatted with with Bradley, founder of MuskOx ($30K/month). In our interview, Bradley says:

While eCommerce has been fruitful and will continue to grow, we feel retail is a mega opportunity for us.

Additionally:

Our biggest lesson has to be to never run out of inventory – especially your flagship product that is at the core of the brand's existence and identity.

Read the full interview ➜

#2: Julie New, founder of Be Activewear:

We chatted with with Julie, founder of Be Activewear ($125K/month). In our interview, Julie says:

We’ve been trying to diversify our marketing channels to become less reliant on Facebook as a traffic source.

Additionally:

When you see your profit margins fall or get wiped out, it's easy to look for ways to cut costs and to obsess on big cost areas, such as marketing or employee costs, and to make cuts there. This is absolutely the wrong thing to do.

Read the full interview ➜

#3: Julie New, founder of Be Activewear:

We chatted with with Julie, founder of Be Activewear ($125K/month). In our interview, Julie says:

A lot of people spend a lot of time on logos, website design… my focus was to get it launched and learn along the way what works.

Additionally:

When you’re committed to doing something… “I don’t know that” or “I can’t do that” is not even a thought. You read, ask questions, research until you have the answers.