Weird But Profitable Ideas
Showing 100 of many case studies
Idea
Wait, What?
Revenue
Built In
RPV
Costs
Solopreneur Score ⓘ
How They Came Up With The Idea
How They Built It
How They Grew
ICP
Sexual wellness blog offering tech-savvy toy re...
Turning awkward Google searches into a profitab...
$5K
monthly
60
days
$0.09
per visitor
$20
to start
95
out of 100
Martin Moore, the founder of TechySex, stumbled...
Martin opted for WordPress as the Content Manag...
The majority of Martin's website visitors find ...
Anonymous chocolate prank gifts for light-heart...
Chocolate anatomy for when words fail to convey...
$125K
monthly
days
per visitor
to start
76
out of 100
Adam Elliot, founder of Dick At Your Door, came...
The founders created the first Dick At Your Doo...
**Social Media/Memes** The team relied heavily ...
Miniature construction supplies for creative mo...
For when playing God with LEGO wasn't satisfyin...
$20K
monthly
days
per visitor
to start
77
out of 100
Mat Hofma, a graphic designer, wanted to start ...
To create the initial product, Mat Hofma learne...
**Social Media (Instagram & Facebook)** Mini Ma...
Online store for global Pokemon and TCG cards.
Turning your childhood nostalgia into adult-siz...
$280K
monthly
7
days
$14.00
per visitor
$499
to start
90
out of 100
Brian, the founder of PokeNE, parlayed his chil...
The first product was sourced by identifying a ...
**Shortform Video Content (TikTok, Instagram Re...
Nationwide RV rental management franchise for e...
Making cramped family vacations feel adventurou...
$150K
monthly
30
days
per visitor
$25K
to start
84
out of 100
After surprising his wife with an RV for their ...
The founders began by developing a “business-in...
**Peer-to-Peer Rental Platforms** Fireside RV R...
Custom high-quality socks with rapid 7-day deli...
Making socks exciting again by shipping them fa...
$525K
monthly
60
days
per visitor
$25K
to start
66
out of 100
Samuel Moses, the founder of Sockrates Custom S...
The founders began with a digital-to-physical w...
**Google Ads** In the early days, Google Ads ...
Mobility scooter rentals for Los Angeles tourists.
Catering to tourists too lazy to walk but adven...
$5K
monthly
7
days
per visitor
$500
to start
90
out of 100
While brainstorming with a friend who had just ...
The founder began by building the company's web...
**SEO & Google My Business** The business quick...
High-power propane torches for grilling enthusi...
Arming BBQ enthusiasts with propane-powered ove...
$175K
monthly
760
days
per visitor
$500K
to start
68
out of 100
Bob Healey came up with the idea for the GrillG...
The founder began by specifying strict design r...
**Influencer Marketing (YouTube)** They sent pr...
Thank-you note writing guide and examples platf...
Finally proving kindness isn't dead-it's just h...
$8.33K
monthly
days
per visitor
$10
to start
90
out of 100
Having learned about blogging back in 2013, Hei...
Heidi Bender built Tons of Thanks from the grou...
Discovering AdThrive paying more than AdSense, ...
Indoor composting kit for sustainable apartment...
Because there's clearly gold in turning apartme...
$6.5K
monthly
600
days
per visitor
$25K
to start
77
out of 100
Audrey & Rob Wynkoop came up with the idea for ...
Rob began by researching competitor worm compos...
**Reddit Viral Posts** By sharing their story a...
"Online courses for pregnancy, parenting, and h...
Profiting from parenting advice your own kids i...
$16K
monthly
3200
days
per visitor
$0
to start
82
out of 100
Hilary Erickson, a nurse and mom, started the w...
Hilary Erickson initially built her first produ...
**SEO** Hilary focused on writing articles targ...
Immersive escape room experiences for adventure...
Turning claustrophobia and puzzles into a milli...
$1M
monthly
365
days
$40.00
per visitor
$500K
to start
38
out of 100
Akos Gabossy, the CEO and co-founder of PANIQ R...
The initial Paniq Escape Room venue was constru...
**Groupon** Paniq launched a Groupon campaign i...
AI portrait generator for personal and pet images.
Turning your pets and selfies into creepy AI-ge...
$4.5K
monthly
2
days
per visitor
$0
to start
85
out of 100
Sabatino, a full-stack freelance developer and ...
Imagined with AI began with a minimalist MVP co...
#### Social Media Imagined with AI primarily u...
Cannabis-friendly lodging for safe 420-friendly...
Turning your cannabis habit into lucrative hosp...
$18K
monthly
90
days
per visitor
$18K
to start
69
out of 100
Deontae Mack, the founding partner of Vibesbnb,...
The founders began by designing a two-sided mar...
**Airbnb Host Meetups & Partnerships** They att...
Boxed party game for hilarious personal revelat...
Selling awkwardness in a box for corporate bond...
$2.5K
monthly
500
days
per visitor
$12K
to start
81
out of 100
Dennis Hensley, a former entertainment journali...
After the initial idea was validated through po...
**Media Features & Earned Press** In late 2019,...
Refillable natural deodorant tackling bathroom ...
Because the real environmental crisis was deodo...
$2.8M
monthly
120
days
per visitor
$120K
to start
55
out of 100
Charlie Bowes-Lyon came up with the idea for Wi...
The founders of Wild spent about 12 months deve...
**Facebook Ads** Wild relied heavily on Faceboo...
Comedy-infused copywriting for eCommerce and so...
Making money from jokes your parents never foun...
$17K
monthly
days
$17.00
per visitor
$0
to start
90
out of 100
Lianna Patch, founder of Punchline Copy, came u...
Lianna Patch created Punchline Conversion Copyw...
**Speaking Engagements & Conferences** Lianna r...
Infused honey brand with unique flavors.
Because regular honey was clearly too boring fo...
$10K
monthly
150
days
per visitor
$50K
to start
89
out of 100
Tique Chandler, the founder of Chandler Honey, ...
The founder created the initial Chandler Honey ...
**Instagram & Social Content** The business b...
Luxury RV rentals for unforgettable Pacific Nor...
Renting mobile homes for people who prefer thei...
$250K
monthly
30
days
per visitor
$10K
to start
77
out of 100
John Higgins, the founder of NW Adventure Renta...
The founders built the initial product by first...
**Word of Mouth & Referrals** Happy customers...
Handcrafted pierogi for wholesale and retail di...
Turning grandma's dumplings into a million-doll...
$80K
monthly
120
days
per visitor
$3.5K
to start
78
out of 100
Jaju Pierogi, founded by sisters Casey and Vane...
The initial product was made by adapting their ...
**Farmers' Markets & Local Events** Jaju Pier...
Post-sex cleanup solutions with humor and pract...
Taking cleanup duty where literally no one aske...
$120K
monthly
365
days
per visitor
$5K
to start
86
out of 100
Frances, the founder of Awkward Essentials, cam...
The founder started prototyping by studying why...
**PR and Virality** The business gained immed...
Cleanroom-grade air purification for homes and ...
Aerospace engineers cleaning your air? Sounds r...
$21K
monthly
270
days
per visitor
$320K
to start
64
out of 100
Arjen de Jong, the founder of AirTulip, came up...
The AirTulip team began with rapid prototyping,...
**PR and Media Coverage** The AirTulip team sec...
"Smart supplements for optimal brain health."
Selling smart pills to people who clearly aren'...
$1M
monthly
500
days
per visitor
$-300K
to start
50
out of 100
Dan, the co-founder of braincare company Height...
The founders began by conducting 200 customer i...
**Newsletter and Email Funnels** They built an ...
Crowdfunded dream of owning a private island.
Turning your James Bond villain fantasies into ...
$25K
monthly
1400
days
per visitor
$500K
to start
43
out of 100
Marshall Mayer, Gareth Johnson, and Jodie Joyce...
The founders began by acquiring the domain lets...
**Press Coverage & PR** Major spikes in investo...