Commission management software for pest control sales teams.

Warm drinks are disgusting.

Insulated drinkware for adult beverage enthusiasts.

AI-powered platform for creating interactive product demos

"Culinary info hub for professional chefs."

SEO agency elevating personal injury law firms' search rankings.

E-commerce site selling music production software tools.

AI-driven chatbot builder for custom business solutions.

Marketing automation platform for personalized customer engagement

All-in-one platform for SaaS startups

AI meeting assistant for automated note-taking.

Gumroad empowers creators to sell digital products directly.

30-day writing challenge to build online presence

BBE Insider is a exam preparation platform for the WU Vienna BBE entrance exam

SEO and Google Ads have been the backbone from the start and still are today. That hasn't changed. We invested early in building out content and technical SEO before we had much of a product, which meant by the time the platform was solid, we were already ranking for the terms our students were searching. Google Ads filled the gap in the early months and continues to support paid acquisition alongside organic. If you're in a niche with high-intent search behavior, this combination is hard to beat.What has evolved significantly is everything we do once someone enters our world. Email marketing became a major growth lever over time. We built out nurture sequences with personalized segmentation based on where a student is in their prep journey. Someone who just started the free sample paper gets a different sequence than someone who registered for the exam and has six weeks left. That kind of timing-based targeting made a measurable difference to conversion rates.Short-form video is part of the mix but it's unpredictable. Some periods it drives strong signup volume, other times barely anything moves. We treat it as a top-of-funnel awareness channel rather than a direct sales driver, which keeps expectations realistic and prevents us from overinvesting when results dip.The tactic that had the most direct impact on growth was automating our outreach to existing users. Early on we did this manually, and the conversion lift was immediately noticeable. Once we systematized the process, we could operate it at scale without adding headcount. Reaching out to someone who has already shown intent, at the right moment in their decision process, converts far better than any cold channel.The honest advice I'd give other founders: build fast, get feedback early, improve, and repeat. Don't wait until the product feels ready. Our early version had real gaps and the students who experienced it still told us exactly what to fix. That feedback loop is how you build something people actually want, and it compounds over time. Three years in, our product is dramatically better because of the users who stuck with us through the rough early days.

Business Development Consulting

Growing The Catalyst Business Development Consulting hasn't been about flashy digital marketing; it’s been about deep, grassroots community integration. We’ve grown by building trust within the local ecosystem, positioning ourselves as the definitive bridge for emerging entrepreneurs.Instead of relying strictly on social media or SEO, my most effective channels have been PR, civic engagement, and direct strategic partnerships. Earning features in local media and the Salt Lake Chamber’s Speaking on Business provided immediate credibility. But our real growth engine has been active, on-the-ground networking with city officials and local organizations.A real example of this tactic is our focus on municipal alliances to drive client success. By collaborating with organizations like the International Rescue Committee (IRC) to help clients access business development loans, and by mastering local regulatory mazes—such as Salt Lake City's mobile food business requirements and D-1 zoning codes for development—we became indispensable to our clients. My proactive civic engagement and pursuit of local visibility ultimately led to my appointment to the Salt Lake City Mayor’s Business Advisory Board.This strategy worked perfectly because our target demographic relies heavily on trust and community ties. When clients see you actively working with city leadership and advocating for them, they become your best, most loyal advocates. Word-of-mouth in close-knit communities is far more powerful than any paid Facebook ad.My recommendation for aspiring entrepreneurs is to stop obsessing over viral algorithms and start embedding yourself in your local ecosystem. Join advisory boards, engage with your local chamber of commerce, and build relationships with non-profits that serve your market. Shift your mindset from "how do I extract more customers" to "how do I become a vital, value-adding resource for my community." That is how you build lasting, meaningful growth.

AI Visibility Analytics to Align Your Brand with AI

Initially I leveraged my existing agency clients and connections to acquire our first customers. These were our early customers who shaped the direction of the platform and the core features we needed to focus on.I also leaned heavily on business networks and LinkedIn, using these networks, I was able to connect with other founders and business owners wanting to grow their AI visibility.We also realised that agencies would be the an ideal customer and could champion the platform for their own clients, so we reached out to all the agencies and built relationships with them, creating a mutually beneficial system where they could use our platform to provide amazing results for their clients.Similarly content creators could use our affiliate program to promote our platform and get a share of revenue.Then finally, we used our own platform to maximise our AI visibility and have LLMs themselves promote us. BrandAxis AI uncovered, which PR sites to focus on, Reddir threads to post on, what kind of content to produce, that would result in AI citing and recommending us.

One AI agent to run performance marketing growth

Exclusive lifestyle management ecosystem