M2M: By Makers, For Makers
Showing 100 of many case studies
Idea
Revenue
Built In
RPV
Costs
Solopreneur Score ⓘ
How They Came Up With The Idea
How They Built It
How They Grew
ICP
AI tool turning text instructions into Excel fo...
$23K
monthly
30
days
per visitor
$196
to start
91
out of 100
David Bressler, the founder of Excelformulabot....
Excelformulabot was developed quickly to capita...
#### Viral Marketing on Social Media Excelform...
Social media growth courses for solopreneurs.
$317K
monthly
90
days
$2.35
per visitor
$1K
to start
90
out of 100
After handling loads of stress as an SVP of sal...
Justin Welsh developed his first flagship cours...
Justin posts 600 times a year on Linkedin, over...
No-code email template builder for marketers.
$410K
monthly
90
days
$0.62
per visitor
$100K
to start
58
out of 100
Stripo's founder, Dmytro Kudrenko, a seasoned p...
The initial build of Stripo was handled by a sm...
**SEO & Organic Content** They produced compreh...
No-code platform for building web apps.
monthly
30
days
per visitor
to start
57
out of 100
As an experienced engineer who grew frustrated ...
Softr was built with a focus on simplicity and ...
#### Community and Word of Mouth Softr empha...
"Simple website builder for everyone."
$100K
monthly
180
days
$0.01
per visitor
$500
to start
64
out of 100
AJ got the idea for Carrd out of a desire to br...
Here's how AJ likely approached building Carrd:...
**Twitter Launch** AJ began by announcing Ca...
Create Viral Video Memes In Seconds.
$2K
monthly
days
per visitor
$80
to start
93
out of 100
Before starting [AutoMemes.ai](https://automeme...
Max Ibarra created the first version of AutoMem...
Growing [AutoMemes.ai](https://www.automemes.ai...
Kubernetes made easy - save time, money, and re...
monthly
days
per visitor
$299
to start
64
out of 100
The idea for Syself came from firsthand experie...
How We Built the First Version of Syself: Iden...
**Developer Communities & Forums** Syself share...
AI-powered scraper for effortless data extraction
$142K
monthly
days
per visitor
$6.4K
to start
73
out of 100
I actually did not start with MrScraper at firs...
Since I already have the first version of the p...
We tried almost every channel possible, includi...
Digital hub offering software deals and resourc...
$8.5K
monthly
40
days
per visitor
$5K
to start
92
out of 100
Frustrated by traditional deal platforms taking...
The development of Deal Quokka began with Jaspe...
#### Existing Customer Base and Upsell Strategy...
Component library streamlining web developers' ...
$80K
monthly
19
days
$0.03
per visitor
$20
to start
90
out of 100
Manu, the founder of Aceternity UI, transformed...
The founder created the first version of Aceter...
**Twitter / X** The founder directly promoted A...
AI-Powered SMS Marketing for Shopify Stores
$85K
monthly
90
days
$3.40
per visitor
$30K
to start
58
out of 100
Kyle Bigley started TxtCart after realizing the...
The founders started building TxtCart by first ...
**Facebook (Meta) Ads** TxtCart initially relie...
AI-powered resume builder for job seekers.
$215K
monthly
days
per visitor
to start
62
out of 100
Despite a 2.2 GPA, Jacob Jacquet's resume lande...
The first iteration of Rezi began as a straight...
#### SEO Rezi placed a significant emphasis on...
"SEO backlink guide for startup beginners."
$5.2K
monthly
60
days
$1.49
per visitor
$500
to start
93
out of 100
Philipp, a product manager in Switzerland, crea...
The initial version of SEO Kickstarter was crea...
**Twitter (now X)** The founder consistently po...
AI customer support agents for SaaS businesses.
$25K
monthly
14
days
$0.50
per visitor
$99
to start
83
out of 100
After leaving his nearly decade-long finance ca...
The initial version of My AskAI was developed u...
#### SEO My AskAI has been focusing on search ...
AI automation solutions tailored for consultants.
$10K
monthly
100
days
$1.00
per visitor
$50K
to start
66
out of 100
Andrew and his co-founder James started Artific...
The founders began building EchoBase AI by firs...
**LinkedIn Cold Outreach** James, the co-foun...
AI tool for transforming voice notes.
$15K
monthly
1
days
$0.30
per visitor
$32
to start
91
out of 100
In March 2023, Louis was experimenting with AI ...
Louis, the founder of AudioPen, crafted the ini...
#### Word of Mouth AudioPen's growth heavily r...
"Modern data platform replacing traditional spr...
$10K
monthly
7
days
$0.91
per visitor
$500
to start
95
out of 100
Misterr Pink launched Lychee, a modern data pla...
To create the first version of Lychee, the foun...
**Product Launch Platforms & Niche Directories*...
Email marketing solution for bootstrappers.
$20K
monthly
330
days
$5.02
per visitor
$5K
to start
90
out of 100
Feeling stifled in corporate life, Marcus Biel ...
The earliest version of Maildroppa was created ...
**Email List & Lead Magnets** Marcus leveraged ...
Automated image and screenshot design for creat...
$3.8K
monthly
7
days
$0.06
per visitor
to start
80
out of 100
Rishi Mohan, a design engineer, grew frustrated...
The founder built the first version of Pika as ...
**Build in Public on Twitter** The founder shar...
AI marketing tools for Solopreneurs.
$10K
monthly
30
days
$0.25
per visitor
$100
to start
83
out of 100
After noticing that founders preferred tools ov...
FounderPal was built using a no-code approach v...
#### Side-Project Marketing FounderPal used si...
PostgreSQL query optimization tool for developers.
$3K
monthly
120
days
$0.38
per visitor
$5K
to start
82
out of 100
When Michael Christofides and his co-founder Da...
The founders developed pgMustard as a side proj...
**Blogging, Community & Newsletter** The team b...
Marketing agency building un-ignorable brands f...
$13K
monthly
25
days
per visitor
$5K
to start
90
out of 100
Sophia O’Neal’s relentless desire to avoid mund...
Sophia O’Neal built the first version of Ignore...
**Indie Hackers Posts (Free Value Offer)** Soph...
Automated lead generation for agency owners and...
$100K
monthly
41
days
per visitor
$0
to start
52
out of 100
After selling their first software company and ...
Building the first version of FlowChat was a ch...
#### Social Media Direct Messaging FlowChat ha...
Text-to-video automation for effortless content...
$6K
monthly
days
per visitor
to start
65
out of 100
Ash, a Chartered Accountant turned content entr...
The Repurpose Pie founders began by quickly ass...
**X/Twitter Influencer Marketing** The team l...