Problems

Today, about 35% of our enrollments come from paid social media ads on Facebook and Instagram. We also get enrollments through a mix of other sources, including organic visitors, people coming directly to our website, and traffic from LLMs such as ChatGPT. Those are different ways people find us, alongside our ongoing work on SEO, blogging, Google Ads, and direct outreach.The message behind our SEO and blogging is the same problem we saw while helping people manually: a low advertised electricity rate does not always mean a low bill. Our aim is to explain how actual usage, charges, and credits affect the comparison, and help people find SlashPlan when they are researching their options.Facebook and Instagram ads have become a concrete source of enrollments for us. The point we want people to understand is practical: they can get their usage history, compare plans, and enroll on the same website, rather than try to work through every plan themselves.With Google Ads, our goal is to reach people who are actively looking for an electricity plan and bring them to that comparison process. Direct outreach gives us a more personal way to introduce SlashPlan to potential clients and explain what it does.Organic traffic has grown gradually, and our reach now extends beyond the friends, family, and referrals we started with. We are still learning how to balance these channels as we grow. Across all of them, our goal is to make the service easier to find and explain clearly how comparing actual bills can help.

Growth so far has come from three things: outreach, search and showing the product working.First, lots of outreach. We talk to founders on Reddit, Hacker News, Indie Hackers, LinkedIn and X. The people who need Deacon most are founders who answer support themselves, and those are the places they already spend time.For search, we've put a lot of work into quality SEO pages. There are comparison pages for the support tools people already know, pages for the platforms founders build on, like Lovable, Bolt and v0, and guides that answer the questions founders actually search for. Our first paying customer found us that way. We've also listed Deacon on lots of free software directories, which helps new people find us and helps our own pages rank.The third piece is showing rather than telling. A support agent is hard to judge from a list of features, so we make videos and images that show Deacon working: answering from a company's docs, linking the page it used and handing over when it doesn't know. Seeing it work impresses people far more than reading about it.My advice is to pick the few places your customers already spend time and keep showing up there. Then back it up with pages that answer what people are searching for, because good pages keep bringing people in long after you've written them.

Growth so far has been deliberately narrow.Outbound to agencies sits with Instantly once the product is ready to put in front of prospects. Copy and list strategy are owned carefully. I do not open parallel ad channels until replies show what to do next.On the earned side we publish proof pages on geteclipse.co, including an AI visibility hub with evidence and auditability pages, plus public docs. Those pages are built to be cited and linked, not to farm vanity traffic.Directory and review listings we treat as a short capped allowlist. Uneed and G2 are in. Starter Story is this feature path. We skip forms that force bad data rather than invent details.Link building is earned mentions. Founder pitches and listicle update notes to sites that already cover Profound, Jasper, Copy.ai, Writesonic, Surfer, Frase and peers. Short founder emails from [email protected]. No buying links and no junk guest posts for Domain Rating.Product-led growth leans on MCP so agency workers can drive Eclipse from ChatGPT, Claude and similar hosts without living in our UI. That is the north star for distribution inside teams that already live in agents.What worked in practice is specificity. Sell research to CMS publish plus AI visibility with evidence packs. Readers learn faster from one clear job than from another AI writing seat.Advice for others growing a B2B tool. Pick one buyer. Publish durable pages that prove the method. Cap directories. Pitch only lists that already name your peers. Do not invent metrics. Harden before you scale outbound. And do not wait for a perfect website before you talk to the first customer. Our first sale started as a Slack conversation with nothing to click.

Growth so far has come from direct B2B sales to small and mid-sized businesses and agency owners - real conversations with the people who feel the pain of AI-search invisibility.We are now expanding into outbound email campaigns targeting marketing agencies globally, and we are building presence across software directories, review platforms, and founder communities. We also practice what we sell: we optimize our own content for AI answer engines, so every article we publish is both marketing and a live proof of the product.