How To Start An Entertainment Booking Agency Business

Updated: January 18th, 2023

How To Start An Entertainment Booking Agency Business

You've stumbled upon the idea to build a entertainment booking agency and now you're ready to take the next steps.

There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your entertainment booking agency.

We also provide you with real-life case studies and examples of founders running successful entertainment booking agency (and how much💰 they're making today).

market size
starting costs
gross margin
time to build
210 days
growth channels
Organic social media
business model
time investment
Full time
pros & cons
39 Pros & Cons

💡 Introduction To Starting An Entertainment Booking Agency

Is Starting An Entertainment Booking Agency Right For You?

There are many factors to consider when starting an entertainment booking agency.

We put together the main pros and cons for you here:

Pros of starting an entertainment booking agency

• Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

• Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

• Little startup costs required

The cost to start a entertainment booking agency costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.

• Rewarding work

Starting a entertainment booking agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

• Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

• No overhead costs

To get your entertainment booking agency started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

• Meaningful business connections

You never know who you will meet as a entertainment booking agency. This could be the start of an incredible business opportunity!

• High margins

The gross margins for your entertainment booking agency are typically around 90%, which is considerably high and allows you to grow your business and manage costs easily.

• Quick build time

The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.

• Pick & choose the clients you work with

Entertainment Booking Agencyes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

• Control of workload

With starting an entertainment booking agency, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

• Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

• Unlimited income potential

With starting an entertainment booking agency there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

• You are your own boss!

With starting an entertainment booking agency, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

• Higher likelihood of getting referrals

This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.

• Simple business model

A entertainment booking agency has the advantage of a simple business model, which makes launching and building the business more seamless.

• Control your own destiny

Starting An Entertainment Booking Agency allows you to control every aspect of your life and make your own dreams come true every day.

• You can decide who you work with

Gone are the days of working in a toxic work environment with employees that you may not vibe with. As a small business owner, you get to decide who you work and surround yourself with.

• Express your opinions

With starting an entertainment booking agency, you can express your opinions and knowledge to your audience, which allows you to build your own reputation and identity.

• You can work from anywhere!

Not only can you start your entertainment booking agency from home, you can also run your business from anywhere in the world. This is the entrepreneur dream.

• You get to inspire others

Your business is one that encourages and inspires others, which in itself, can be very fulfilling.

• High Hourly Pay Rates

On average, the hourly pay rates are high for your entertainment booking agency - which means quality of clients is often superior to quantity of clients.

• Never a dull moment

With starting a entertainment booking agency, there is truly never a dull moment. Your job offers a lot of variety and allows you to meet interesting people from all walks of life.

• Various different ways to make money

With starting a entertainment booking agency, there is not just one business model to choose from. This field is amazing in that there are various different ways to make money. Although this may complicate things, it's great to have different options and sources of revenue.

• Can build solid foundation of clients

It's unlikely you will have one-off customers as a entertainment booking agency. Typically, you have a solid foundation of clients that use your product and services regularly.

Cons of starting an entertainment booking agency

• Crowded Space

Competition is high when it comes to your entertainment booking agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

• Longer Sales Process

A entertainment booking agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

• Work can be inconsistent

As a entertainment booking agency, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

• Lack of benefits

With a entertainment booking agency, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

• Isolation

Often times, as a entertainment booking agency, you typically work alone and do not have much face-to-face interaction with other team members.

• Taxes

As a entertainment booking agency, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

• No safety net

Typically, as a entertainment booking agency, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

• Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

• Time commitment

With starting an entertainment booking agency, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

• Be prepared to get out of your comfort zone!

Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!

• Minimal physical activity

A big part of starting a entertainment booking agency is sitting at a desk for the majority of the day starting at your computer. Some may enjoy this, but others may struggle with sitting for the majority of your day without much physical activity.

• Learning Curve

When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.

• Easy target for criticism

Since your entertainment booking agency has the ability to reach a large audience, you'll need to be able to handle criticism. The internet can be a cruel place, and regardless of your intentions, many people will disagree with you and even take their criticism too far. To survive in this industry, you'll need to have tough skin (or at least learn this along the way).

• The job can be demanding

This is one of the major disadvantages starting a entertainment booking agency. It's important to understand that you may need to make yourself available on a 24/7 basis.


Big Players

Small Players

Search Interest

Let's take a look at the search trends for entertainment booking agency over the last year:

How To Name Your Entertainment Booking Agency

It's important to find a catchy name for your entertainment booking agency so that you can stand out in your space.

Here are some general tips to consider when naming your entertainment booking agency

  • Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
  • Conduct a search to see if others in the space have the same name
  • Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
  • As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!

Why is naming your entertainment booking agency so important?

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

It's important to verify that the domain name is available for your entertainment booking agency.

You can search domain availability here:

Find a domain starting at $0.88

powered by Namecheap

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Here's some inspiration for naming your entertainment booking agency:

  • Literary Hospitality Designs check availability
  • Free Leisure check availability
  • Leisure Chronicles check availability
  • NightlyGroup check availability
  • The Splendid Recreation Designs check availability
  • MassRecreation check availability
  • Visual Amusement Trading Co check availability
  • Wholesome Amusement International check availability
  • The Secular Theater Works check availability
  • The Exciting Animation Group check availability
  • MereRecreation check availability
  • Commercial Animation check availability
  • Exciting Gaming check availability
  • Expensive Amusement check availability
  • ChiefGroup check availability
  • OfficialGaming check availability
  • PrivateHospitality check availability
  • The Favorite Theater Co check availability
  • Rational Hospitality Place check availability
  • Passive Entertaining Group check availability
  • The Good Theater & Company check availability
  • Leisure Pro check availability
  • WholesomeRecreation check availability
  • OfficialSpot check availability
  • Mere Entertaining Works check availability
  • Elegant Leisure check availability
  • The Royal Amusement Co check availability
  • SecularHospitality check availability
  • Hospitable Amusement Spot check availability
  • Class Entertaining Designs check availability
  • LiteraryDesigns check availability
  • LiteraryGaming check availability
  • PublicEntertain check availability
  • Mere Theater Place check availability
  • FriendlyEnjoyment check availability
  • The Intellectual Animation Co check availability
  • Professional Enjoyment Place check availability
  • FreePlace check availability
  • Theater Works check availability
  • Cheap Hospitality check availability
  • OnlyCollective check availability
  • Official Hospitality Chronicles check availability
  • Friendly Enjoyment Co check availability
  • The Agreeable Theater International check availability
  • SplendidRecreation check availability
  • Excellent Leisure & Company check availability
  • Excellent Theater & Company check availability
  • Live Gaming Trading Co check availability
  • Theatrical Leisure Trading Co check availability
  • VisualPro check availability
  • GrandDesigns check availability
  • OnlySpot check availability
  • Amusement Place check availability
  • The Lively Recreation Chronicles check availability
  • The Endless Amusement Trading Co check availability
  • LightEnjoyment check availability
  • Pleasant Animation & Company check availability
  • LiteraryCollective check availability
  • The Professional Recreation Works check availability
  • CheapAnimation check availability
  • Wholesome Hospitality check availability
  • Exciting Entertain Pro check availability
  • SumptuousEntertain check availability
  • The Violent Recreation Collective check availability
  • Lively Enjoyment Pro check availability
  • ExpensiveTradingCo check availability
  • The Cheap Animation Spot check availability
  • Pure Entertaining check availability
  • VisualMusic check availability
  • Occasional Leisure Chronicles check availability
  • Public Recreation check availability
  • PublicRecreation check availability
  • The Elegant check availability
  • ClassGaming check availability
  • Endless Entertain Spot check availability
  • HandsomePlace check availability
  • The Better Entertain Trading Co check availability
  • The Popular Recreation Chronicles check availability
  • ContinuousHospitality check availability
  • Sheer Entertaining Co check availability
  • Best Animation check availability
  • Agreeable Hospitality Place check availability
  • Professional Entertain Chronicles check availability
  • Time Theater Spot check availability
  • LiveEnjoyment check availability
  • The Elegant Amusement Co check availability
  • Expensive Recreation check availability
  • Animation International check availability
  • ChiefAmusement check availability
  • Friendly Gaming Designs check availability
  • Animation Pro check availability
  • Visual Entertaining & Company check availability
  • The Public check availability
  • PrivateSpot check availability
  • Leisure International check availability
  • The Formal Leisure Pro check availability
  • Music International check availability
  • RoyalEntertaining check availability
  • Rational Gaming check availability
  • Rational Recreation Chronicles check availability
  • Grand Leisure Works check availability
  • The Favorite check availability
  • HospitableGroup check availability
  • The Elegant Leisure Place check availability
  • Favourite&Company check availability
  • BetterLeisure check availability
  • MagnificentWorks check availability
  • ProfessionalHospitality check availability
  • Public Recreation Spot check availability
  • Musical Leisure check availability
  • Agreeable Gaming Designs check availability
  • Only Theater Trading Co check availability
  • The Literary Entertaining Works check availability
  • CheapInternational check availability
  • Theater Chronicles check availability
  • LivelyTradingCo check availability
  • The Delightful Enjoyment Group check availability
  • NightlyTheater check availability
  • Professional Leisure Chronicles check availability
  • Excellent Entertain Spot check availability
  • PassiveGroup check availability
  • Visual Entertain Co check availability
  • Delightful Hospitality Spot check availability
  • ChiefChronicles check availability
  • The Chief Hospitality Designs check availability
  • Delightful Enjoyment check availability
  • Music Designs check availability
  • Sumptuous&Company check availability
  • Violent Entertaining & Company check availability
  • Outdoor Recreation check availability
  • The Splendid check availability
  • The Visual Recreation Collective check availability
  • Magnificent Animation Co check availability
  • Lavish Hospitality check availability
  • Friendly Theater Group check availability
  • The Cheap Amusement Co check availability
  • ElaborateEntertain check availability
  • The Sumptuous Entertaining Trading Co check availability
  • Suitable Theater check availability
  • Hospitable Entertain Pro check availability
  • The Elaborate Entertaining Designs check availability
  • ExpensiveLeisure check availability
  • The Handsome Entertaining Spot check availability
  • Wholesome Enjoyment Place check availability
  • Favorite Music check availability
  • LiveGaming check availability
  • ElegantPlace check availability
  • CleanMusic check availability
  • Class Recreation International check availability
  • The Professional Amusement Collective check availability
  • Interactive Enjoyment check availability
  • DramaticHospitality check availability
  • The Only Leisure Designs check availability
  • Continuous Leisure Co check availability
  • The Chief check availability
  • CommercialDesigns check availability
  • LavishGaming check availability
  • Excellent Recreation Works check availability
  • ElegantSpot check availability
  • Musical Theater Co check availability
  • OnlyAmusement check availability
  • Public Entertain Co check availability
  • The Escapist Leisure Spot check availability
  • Time Gaming Chronicles check availability
  • Public Amusement Designs check availability
  • LiteraryMusic check availability
  • Dramatic Recreation Pro check availability
  • ElegantRecreation check availability
  • OfficialTheater check availability
  • LavishTheater check availability
  • Harmless Hospitality Designs check availability
  • FavoriteEntertain check availability
  • Royal Recreation Group check availability
  • ElegantAmusement check availability
  • MuchMusic check availability
  • Mass Entertain Trading Co check availability
  • Suitable Entertain & Company check availability
  • The Grand check availability
  • ExcitingAnimation check availability
  • Lavish Theater Works check availability
  • Exciting Animation check availability
  • The Commercial check availability
  • Literary Gaming International check availability
  • Time Theater check availability
  • The Elaborate Enjoyment Pro check availability
  • Animation Place check availability
  • DramaticChronicles check availability
  • Excellent Hospitality Group check availability
  • The Musical check availability
  • The Commercial Gaming & Company check availability
  • Interactive Leisure Spot check availability
  • The Electronic Recreation Group check availability
  • Favorite&Company check availability
  • Lively Entertain Co check availability
  • Animation Chronicles check availability
  • MuchTradingCo check availability
  • Amusement & Company check availability
  • OutdoorTheater check availability
  • Musical Hospitality Pro check availability
  • Visual Enjoyment check availability
  • PassiveCo check availability
  • InteractiveEntertaining check availability
  • The Chief Recreation Works check availability
  • Entertaining & Company check availability
  • EndlessRecreation check availability
  • Interactive Recreation check availability

How To Create A Slogan For Your Entertainment Booking Agency:

Slogans are a critical piece of your marketing and advertising strategy.

The role of your slogan is to help your customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Here are 6 tips for creating a catchy slogan for your entertainment booking agency:

1. Keep it short, simple and avoid difficult words

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients, or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless and won't just fade with new trends.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.

Here's some inspiration for coming up with a slogan for your entertainment booking agency:

  • Classic Entertaining, Luxurious Entertainer
  • Simple Entertainment, Let's Start Today!
  • Timeless Confident Entertainment
  • Amazing Entertainment, We Care
  • World's Confident Entertainment
  • A Bold Entertainment
  • Creative Entertainment, We're Commiitted
  • Amazing Entertainment, Satisfaction Guaranteed
  • Simple Entertainment, Let's Get To Work
  • Quality Spectacle, Bold Enjoyment
  • Bold Entertainment, Take A Seat
  • Experience Confident Entertainment
  • Lush Entertainment, We Care
  • World's Elegant Entertainment
  • Simple Fun, Creative Amusement
  • Elegant Music, Elegant Enjoyment
  • Simple Amusement, Creative Enjoyment
  • Beyond Entertainment, Our Responsibility
  • Lush Entertainment, Redefined
  • Tasteful Enjoyment, Classic Leisure
  • More Confident Entertainment
  • The Quality Entertainment
  • Confident Entertainment, Built For You
  • A Tasteful Entertainment
  • The Simple Entertainment
  • Confident Enjoyment, Lush Music
  • Your Simple Entertainment
  • Brilliant Spectacle, Bold Recreational
  • Quality Entertainment, We Care
  • Simple Animation, Lush Hospitality
  • Redfine Brilliant Entertainment
  • World's Creative Entertainment
  • Experience Lush Entertainment
  • Get Your Creative Entertainment
  • The Most Classic Entertainment
  • Amazing Enjoyment, Simple Entertainer
  • The Most Beyond Entertainment
  • The Confident Entertainment
  • A Lush Entertainment
  • Experience Tasteful Entertainment
  • Fresh Entertainment, Let's Get To Work
  • Beyond Theater, Creative Animation
  • Bold Entertainment, We Care
  • Find Your Beyond Entertainment
  • Quality Entertainment, We Are Here
  • Elegant Spectacle, Luxurious Music
  • Quality Enjoyment, Amazing Entertaining
  • Find Your Confident Entertainment
  • Get Your Beyond Entertainment
  • Amazing Entertainment, Take A Seat
  • The Most Quality Entertainment
  • Fight for Quality Entertainment
  • Quality Spectacle, Classic Leisure
  • Fight for Tasteful Entertainment
  • Be Lush Entertainment
  • Confident Entertainment, We Take Care Of You!
  • Beyond Gaming, Beyond Leisure
  • A Brilliant Entertainment
  • Fresh Animation, Brilliant Gaming
  • Get Your Brilliant Entertainment
  • Creative Leisure, Beyond Entertainer
  • Redfine Classic Entertainment
  • Tasteful Entertainment, We Are Here
  • Luxurious Entertainment, Our Responsibility
  • Fresh Music, Bold Hospitality
  • Beyond Showmanship, Luxurious Entertaining
  • The Most Confident Entertainment
  • Timeless Bold Entertainment
  • More Brilliant Entertainment
  • Tasteful Entertain, Luxurious Entertaining
  • Confident Entertain, Amazing Amusement
  • Classic Hospitality, Elegant Showmanship
  • A Quality Entertainment
  • Timeless Classic Entertainment
  • Quality Entertain, Lush Music
  • Your Fresh Entertainment
  • Fresh Entertainment, We Are Here
  • Your Creative Entertainment
  • Fresh Amusement, Bold Theater
  • Redfine Confident Entertainment
  • Amazing Recreational, Beyond Music
  • Fresh Entertainment, Our Care
  • Brilliant Entertain, Creative Animation
  • Bold Hospitality, Lush Spectacle
  • Classic Recreation, Creative Music
  • Beyond Entertainment, We're Commiitted
  • Quality Entertainment, Let's Get To Work
  • The Amazing Entertainment
  • Fight for Confident Entertainment
  • Quality Entertainment - A New You
  • A Luxurious Entertainment

The Consulting Business Model

When implementing a consulting business model, you have a number of approaches to choose from:

Here are a few of the most common consulting business models:

1. The Time-Based Model

This is one of the more traditional consulting business models - where your rate, terms, and scope of work are outlined at the very beginning of the project.

Typically, with this model you would choose a day rate or an hourly rate.

2. The Project-Based Model

With a project-based model, you and your client agree on the scope of work you will be performing for a set amount of money.

There is typically a contract in place which covers the deliverables and expectations from both parties.

3. The Retainer-Based Model

The retainer model involves providing ongoing service for your clients over a specific period of time.

You may not provide a specific deliverable for your client, but instead, a broad scope of work over a set period.

4. The Consulting-Firm Model

This model is becoming more and more popular. The consulting firm model involves hiring freelancers or employees to complete work for your clients on your behalf.

Typically, in this situation, you still manage the relationship with the client, but you delegate some or all of the work to your team.

Which model should you choose?

The best way to determine which business model you will choose is to research other entrepreneurs or agencies in your space that are offering the same or similar service.

This will allow you to identify your competition, set your pricing, and determine your target audience.

Learn more about starting an entertainment booking agency:

Where to start?

-> How much does it cost to start an entertainment booking agency?
-> Pros and cons of an entertainment booking agency

Need inspiration?

-> Other entertainment booking agency success stories
-> Examples of established entertainment booking agency

Other resources

🎬 How To Start An Entertainment Booking Agency


How Much Does It Cost To Start An Entertainment Booking Agency

If you are planning to start an entertainment booking agency, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.

We’ve outlined two common scenarios for “pre-opening” costs of starting an entertainment booking agency and outline the costs you should expect for each:

  • The estimated minimum starting cost = $62
  • The estimated maximum starting cost = $23,259
Startup Expenses: Average expenses incurred when starting a entertainment booking agency. Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs. Max Startup Costs: You have started with 1+ other team members.
Office Space Expenses
Rent: This refers to the office space you use for your business and give money to the landlord. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space. $0 $5,750
Utility Costs For Office Space: Utility costs are the expense for all the services you use in your office, including electricity, gas, fuels, telephone, water, sewerage, etc. $0 $1,150
WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month! $0 $100
Total Office Space Expenses $0 (min) $7,000 (max)
Employee & Freelancer Expenses
Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K. $150 $250
Total Employee & Freelancer Expenses $150 (min) $250 (max)
Website Costs
Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article. $10 $500
Web Designer: Web design includes several different aspects, including webpage layout, content creation, and design elements.If you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software. $200 $6,000
Domain Name: Your domain name is the URL and name of your website - this is how internet users find you and your website.Domain names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website. $12 $200
Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown. $1 $15
Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your business’s efficacy, relieving you from the hassles of on-premise operations. $0 $300
Total Website Costs $223 (min) $7,015 (max)
Business Formation Fees
Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here. $500 $2,000
Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your entertainment booking agency. $50 $700
Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses. $0 $1,500
Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business. $50 $500
Total Business Formation Fees $600 (min) $4,700 (max)
Software Expenses
Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo. $0 $50
Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here. $0 $100
IT Support: IT support installs and configures hardware and software and solves any technical issues that may arise.IT support can be used internally or for your customers experiencing issues with your product/service.There are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals. $150 $2,000
Accounting & Invoicing Software: It's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses. $0 $50
CRM Software: CRM (customer relationship management) software system is used to track and analyze your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time. $12 $300
Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very beneficial if you have a larger team and want to keep track of everyones tasks and productivity. For a full list of project management tools, check out this full list here. $0 $25
Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms. $0 $20
Social Media Management Tools: If you plan to do social media marketing for your entertainment booking agency, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business. $0 $50
File Hosting Service: It's important to make sure the information for your entertainment booking agency is stored and protected should something happen to your computer or hard drive. The cost for this is affordable and depends on how much data you need to store. To learn more about the different options and pricing on the market, check out this article. $0 $299
Total Software Expenses $162 (min) $2,894 (max)
Advertising & Marketing Costs
Business Cards: A entertainment booking agency involves quite a bit of customer interaction, whether that is attending tradeshows, sales calls or simply having face to face interaction with prospective clients. Business cards are a great way to stay front of mind with your clients. $0 $50
Networking Membership Fees: Joining local networking groups or your chamber of commerce is a traditional yet effective way to promote your entertainment booking agency - but these fees add up! It's important to choose the right group(s) that align with your business and help with growth. $0 $250
Direct Campaigns, Printing and Mailing: Although it may sound old-school, traditional marketing methods can be a cost-effective way to drive awareness for your brand. This includes flyers, postcards, sales letters, coupons, special offers, catalogs and brochures. $0 $300
Press: If your business and story is unique enough, press and media attention may come to you, but odds are, you may need to do your own outreach and budget for this. We put together a guide here that discusses different press opportunities (both free and paid). $0 $500
Google Ads: With Google Ads you have the ability to control how much you spend by simply setting a monthly budget cap. Additionally, with these ads you only pay for results, such as clicks to your website or phone calls! It's okay to start with a small budget at first and make changes accordingly if you see valuable returns. $0 $300
Total Advertising & Marketing Costs $0 (min) $1,400 (max)
Total Starting Costs $62 (min) $23,259 (max)

Raising Money For Your Entertainment Booking Agency

Here are the most common ways to raise money for your entertainment booking agency:


You may not need funding for your entertainment booking agency.

In fact, many entrepreneurs take this approach when starting their own business, whether they have a little amount of cash or a substantial amount to get started.

So what exactly does the term "bootstrapping" mean?

This method essentially refers to self-funding your businesswithout external help or capital and reinvesting your earnings back into the business**

Bootstrapping means building your company from the ground up with your own, or your loved ones, personal savings and reinvesting all earnings back into the business

Here are some tips to consider when bootstrapping your business:

  • Use your savings as your capital - one of the best ways to bootstrap your business is to collect your savings and use them as startup capital. This will also help you avoid using your personal or business credit cards when getting started.
  • Determine exactly how much capital you need and how much capital you have to get your business off the ground. Generally, when bootstrapping your business, you may want to consider starting a business that involves less startup capital.
  • Consider starting a business that will generate immediate returns so you can put money back into the business
  • Be as lean as possible - this refers to cutting down expenses as much as possible, such as payroll, fancy software tools, unnecessary travel, renting an office, etc
  • Consider outsourcing instead of hiring - in the beginning, you may not need to hire someone permanently to help run your business. It tends to be much less expensive to outsource work to a freelancer and hire someone permanently down the road!

Want to learn more about bootstrapping your business? Check out this article

VC Funding

VC funding is a traditional and long process, but an effective way to raise money for your business.

The term "VC funding" refers to venture capital firms investing in businesses in exchange for equity.

The VC's (venture capitalists) are an individual or small group investing in your business and typically require substantial ownership of the business, with the hope of seeing a return on their investment.

VC's are typically the best approach for businesses with high startup costs - where it would be very difficult to raise the money on your own or through a loan.

When deciding whether to take this approach, it's important that you have a few things in place first, and know what you're getting yourself into:

Determine if your business is ready

Having an idea is not enough to get VC funding.

Typically, VC's will check to make sure you have these things in place prior to closing any deal:

  • An MVP (Minimal Viable Product)
  • A founding team with all proper documents in place (articles of organization, business formation)
  • A validated idea with actual customers buying your product/service

Get everything in place and build a pitch deck

A VC individual or firm will be expecting a fine-tuned presentation that gives an overview of your business.

Here's what you should consider including in your pitch deck:

  • Management team, their previous experience + current roles in the business
  • Market challenge and solution
  • Company financials - including a P&L statement, cash flow statement, and projections
  • Company progress
  • Investment amount - how much do you need and why?

Research the right VC to fund your business

Research the types of VC investors out there and what niche they focus on.

Then, put together a list of target VC's you want to approach and your strategy around setting up meetings.

Be sure you have everything in place (as discussed above) before setting up any meeting!

Make sure the terms and expectations are right for your business

Committing to VC funding is a big deal and a decision that should not be made lightly.

Although the money and experience from VC's can help your business quickly grow, you are also giving away a stake in the company, and the money comes with strings attached.

Be sure you do your due diligence in finding the right investor - one that truly believes in the growth and success of your business.

What Skills Do I Need To Succeed In Starting An Entertainment Booking Agency?

As a entertainment booking agency, there are several essential skills and characteristics that are important to identify prior to starting your business.

Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations:

Resarch and Writing Skills

Research and writing skills are critical when starting an entertainment booking agency. Here's what this looks like:

  • Basic computer & technology skills (Microsoft office or Google sheets/docs knowledge, data input, and proficiency in typing)
  • Creativity & originality in your work and approach
  • Great communication skills and ability to meet deadlines
  • Understanding of SEO

Other skills that businesses find valuable include digital marketing skills, basic web design, and accounting abilities. Some employers may also look for a entertainment booking agency that has a bachelor's degree or formal education.

Additionally, you may want to consider putting together a portfolio of past work and experience. This includes samples of writing/research pieces, from school projects to internship work to career experience.

Design Skills

Whether you are the one designing the product or the decision-maker for the product, an eye for design is critical when starting an entertainment booking agency. Here's what this looks like:

  • Creative Thinking - the ability to develop or design different products or ideas
  • Visualization - being able to imagine or visualize how the product will look
  • Articulation - the ability to communicate what the design will look like and how it will be executed
  • Detail-oriented - paying close attention to all of the small pieces when designing or working on a project
  • Some technical skills - knowledge of the design software you are using to create the product or build prototypes.

Other skills that may be valuable to have when starting an entertainment booking agency include digital marketing skills, branding experience, and basic business knowledge.

Business Savvy Skills

When starting an entertainment booking agency, there are a few fundamental business skills you will want to learn in order to be successful:

  • Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
  • Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
  • Ability to understand the financials: You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
  • Strategic Thinking: Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.

These are a few of many business savvy skills you should have (or work on) when starting an entertainment booking agency.

For a full list, check out this article here.

Customer Service Skills

Friendly communication with customers and the ability to address service issues is a critical part of the job.

Here are some customer service skills you may want to consider prior to starting an entertainment booking agency:

  • Professionalism: The way you act, present yourself, and respond to situations all leave an impression on your customer. It's important to stay professional at all times when handling customer requests or issues.
  • Problem-solving: When issues arise, it's important that you are able to think quick on your feet and address the situation with a calm and clear solution
  • Friendly-manner: This is an obvious one, but customers truly appreciate someone that can respond in a quick, efficient, and friendly manner.
  • Proficient in writing: These skills include the ability to write well-crafted emails, service tickets, and any other programs used by the business (ie. chat functions, SMS texting)

Self Motivation Skills

Self motivation and discipline skills are critical in order to become successful in this field.

It's likely that you will find yourself starting and running your entertainment booking agency from home, which could mean there are more distractions for you.

Here are the basic skills needed for self motivation & discipline:

  • Becoming a self starter: It's important that you are capable of independently completing a task without the help or direction of anyone else
  • Listening and following directions: When you are given direction by others, it's critical that you are able to follow directions and ask the right questions in order to get your job done
  • Taking the initiative in problem solving: Instead of taking the easy route, you'll need to learn to troubleshoot issues on your own as much as possible.

Advice For Starting An Entertainment Booking Agency

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an entertainment booking agency:

Write a Business Plan

Writing a business plan from the start is critical for the success of your entertainment booking agency.


Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.

For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.

You may want to consider expanding upon these sections in your business plan:

  • Executive Summary: Brief outline of your product, the market, and growth opportunities
  • Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
  • Products and Services: Specifics on the products and services your business will provide
  • Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
  • Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
  • Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
  • Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
  • Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
  • Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.

Learn more about how to write a business plan here

Determine Which Business Bank Account You Need

There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.

Here are some factors you may want to consider:

  • Location - Is your bank close enough that you can easily make deposits or get cash?
  • Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
  • Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
  • Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
  • Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.

Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.

When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.

The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.

These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.

  • LLC: All income and expenses from the business are reported on the LLC personal income tax return.
  • S corp: Owners pay themselves salaries + receive dividends from profits.
  • C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.

Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.

Learn more about securing the right permits and licenses ➜

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

How Do I Pay Myself As A Small Business Owner?

Most entrepreneurs start a business to do something they love- but at the end of the day, you still have bills to pay (maybe now more than ever).

But it's important to strike the right balance - if you pay yourself too much, you could be putting your business at risk.

There are two common ways to pay yourself as a business owner:

1. Owner's Draw

Many entrepreneurs pay themselves through an owner's draw. This means that you are technically sean as "self-employed" through the eyes of the IRS and are not paid through regular wages.

At the point that you collect money from the draw, taxes typically are not taken out - so make sure you are prepared to pay these taxes once you file your individual return.

As an owner who takes a draw, you can legally take out as much as you want from your equity.

This type of compensation is suited for Sole props, LLCs, and partnerships. If you’re an S corp, you can pay yourself through both a salary and draw if you choose.

2. Salary

If you decide to pay yourself a salary, you will receive a set and recurring amount. This will be taxed by the federal government and the state you reside in.

The reality is that it can be really complicated to set your own salary, so we have some tips for you to consider:

  • Take out a reasonable amount that allows you to live comfortably but also sets your business up for success
  • Consider the number of hours you are working weekly + the type of duties you are performing.
  • Set your salary based on your industry-standard, location, and profits (or projected profits)
  • Look at your P&L statement: Deduct your own pay from that amount. This is important so you can first tackle important business expenses, and then pay yourself from the amount leftover.
  • Pick a payroll schedule (and stick to it)! In the US, it's most common to pay yourself and employees twice a month.

To learn more about how to pay yourself and what is a reasonable amount, check out this article.

How To Price Your Entertainment Booking Agency

One of the most challenging aspects to starting an entertainment booking agency is determining how much to charge for your entertainment booking agency.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your entertainment booking agency, it's critical that you first identify all of your costs and consequently mark up your entertainment booking agency so you can factor in a profit.

The actual cost of your entertainment booking agency may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your entertainment booking agency, you'll want to create goals for revenue + how much profit you want your entertainment booking agency to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your entertainment booking agency is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your entertainment booking agency fits best in the marketplace.

All of these factors play an equal part in pricing your entertainment booking agency, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Rate Calculator: How to Calculate The Price For Your Entertainment Booking Agency Services

Our calculator is designed to be simple and easy to use.

The goal is to help you set realistic expectations and understand the hourly rate you should be charging to make your desired profit.

Please input below:

Identify Target Customer

A very critical piece in building entertainment booking agency is to identify your ideal target customer.

  • Develop a niche and create a consistent brand that reflects your target customer.
  • The colors, logo, content, and overall website should resonate with your target customer and should draw them in by helping them solve their specific "need".

Building an MVP (Minimal Viable Product)

When building a entertainment booking agency, it's critical that you first validate your product/service rather than rushing to build it right away.

This could save you months, if not years of building the wrong product/service.

If you're hoping to decrease any sort of risk that comes with launching your entertainment booking agency, designing a prototype can be a great way to de-risk your situation.

The point of your entertainment booking agency prototype is that it doesn't have to be perfect.

In the beginning stages, it doesn't matter how rough V1 of your prototype is, it's more important to just get started and you can always refine from there based on feedback from your network and most importantly your customers.

How To Build A MVP

Here are several different ways of building a prototype/MVP:

  • Start by building a landing page to see if customers actually need your product and if they are willing to pay for it
  • Build a very basic version of your idea and ask for immediate feedback from potential customers
  • Present a problem and solution via Facebook/Instagram Ads and see what the response is like

🚀 How To Launch Your Entertainment Booking Agency


Build A Website

Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).

  1. Pick a domain name that's easy to remember and easy to type
  2. Choose a Web Hosting Plan (ie. Shopify, Squarespace)
  3. Make sure you choose the right theme and design
  4. Implement the proper page structure (ie. about page, contact page, pricing etc)

To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.

Best Website Platforms To Use For Your Entertainment Booking Agency:

There are a variety of websites platforms out there, and it's important to choose the right one that will set you up for success.

Here's everything you need to know about the two most common platforms for your entertainment booking agency:


Free and open-source content management system based on PHP and MySQL.

Free to use/open source but you will need to pay for the hosting.

Businesses using WordPress:

860 successful businesses are using WordPress ➜

Get WordPress ➜


The all-in-one solution for anyone looking to create a beautiful website.

  • Personal Plan: $12/month
  • Business Plan: $18/month
  • Basic: $26/month
  • Advanced: $40/month

  • Pricing: Freemium

  • Twitter: @squarespace

  • Website:

Businesses using Squarespace:

136 successful businesses are using Squarespace ➜

Get Squarespace ➜

Web Design

Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.

Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.

One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.

If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.

Traditional Launch Strategies For Your Entertainment Booking Agency:

There are various different ways you can launch your entertainment booking agency successfully.

Here are a few different strategies to get customers excited about your entertainment booking agency:

  • Set up a Facebook page for your business. This is a great way to establish an online presence
  • Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
  • Get Press! Pitch your story to the media and you may just land in an amazing publication
  • Live sales to get customers excited
  • Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.

Natasha Miller, founder of Entire Productions dives deep into the process of launching the business:

Case Study

I began the business in a very rudimentary way- money in, expenses paid out and whatever leftover went back into the business or to me.

I didn’t take a salary for years which in hindsight was a mistake. Even a modest, regular salary is something I’d suggest for anyone starting their business.

I financed the company through my own money saved from past full-time jobs and some on credit cards, but avoided that as much as possible.

I didn’t take a line of credit or a loan from the bank until 4 years ago when I requested a line of credit as “in case” funds.


In 2008 I was trying to pry myself out of a bad relationship and thought that being busy with a new endeavor would be helpful. I enrolled in a course at the Berklee School of music- an online Entrepreneur course where I decided to focus on Entire Productions rather than my small record label and music publishing company. I decided to put energy into redoing the logo, colors, and offering more services. I relaunched my company with a blow-out marketing experiential marketing event that was 100% sponsored by the caterers, bar, talent and venue which was the Oakland Rotunda.

This kicked off an annual event that the event industry in the San Francisco Bay Area looks forward to. We actually have people that fly in from all over the country- from New York, Chicago, Hawaii, Los Angeles, and Dallas.

This event is still sponsored by all of the vendors and partners (venue, catering, decor, A/V, etc.) and has a retail value of several hundred thousand dollars now. It’s incredible! Last year’s event had a “Vernal Equinox” theme and this year takes place on Fat Tuesday so we’re doing a Mardi Gras Masquerade theme.

Launching the website

I coded my first website in HTML after learning from the “Dummies” books. When I rebranded I had a graphic designer design my logo and website and had a programmer develop the site.

Today I still use that database-rich site (which houses all of the artist profiles) along with a tricked-out Squarespace site that both I and a designer/developer work on.

Lessons learned

The biggest lesson I have learned is to educate yourself on the mechanics of business, not just be good at the service you provide.

I would have made a lot more money in those early years if my focus was there but my passion for what we were doing was more than my interest in making certain profit margins.

Natasha Miller, on starting Entire Productions ($108,000/month) full story ➜

🌱 How To Grow Your Entertainment Booking Agency


🏃🏼‍♀️ How To Run Your Entertainment Booking Agency


How To Retain Customers For Your Entertainment Booking Agency

Retaining customers is one of the most effective ways to grow your entertainment booking agency.

Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.

That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.

Here are some ways you can retain customers for your entertainment booking agency:

  • Responding to comments on social media
  • Send discounts (or freebies) to loyal customers
  • Provide valuable content, for free
  • Write a hand written thank you note
  • Provide awesome customer service and build relationships with customers

To find out more tips and tricks on retaining customers, check out this article ➜ here

, founder of Book A Magician dives deep into the process of attracting and retaining customers:

Case Study

This is the hardest part of running a business like this. This year will be a bit of a chicken-and-egg scenario. The best way to convert subscribers will be to get them gigs. If the average magician on the platform receives five gigs per year, then the $299 annual fee is a no-brainer. But I cannot say this because the website went live a few months back and is still climbing the Google search results.

At this stage, I’d say that the best selling point is to stress the backlink's value. Backlinks are links from one website to another. These links signal to Google that the site you're linking to gets your stamp of approval and can be trusted. Backlinks are hugely valuable and worth pursuing if you want your business to get more organic search views. You should target high-value trusted domains.

The only reason I’m spending my evening writing this case study for Starter Story is that I’ll get a powerful backlink from their domain to mine, like this (magicians near me). Of course, backlinks tend to be more subtle, like the ones earlier in this case study.

Magicians can get a special verified badge on their profile if they backlink from their site to it. This has been a fun way to organically grow the number of backlinks. I also heavily rely on backlinking between my other projects.

The best way to grow your backlink profile is to write content for other people; you save them a lot of time, so it’s a win-win. I wrote this entire blog post, and it provides value to Starter Story; they’re able to say they’ve got one more case study on their site, and I get a great backlink.

Anyway! The main reason for magicians to join Book A Magician at this early stage is a backlink on their profile pointing towards their website. This means that simply by joining the platform, they’ll get a backlink, and their website’s search rankings should be boosted. This proved a great selling point, with many magicians saying over email it was the only reason they joined.

Early discounts and grandfathered subscription fees are the only other two main drivers of conversions. Now comes the hard work because if the site is not successful at getting people bookings, it’s unlikely most of them will retain it next year. Wish me luck.

Dream big and focus on things that scale. I only invest my time in business projects that look the same in my workload if the business generates $1,000 or $1,000,000.

, on starting Book A Magician ($2,400/month) full story ➜

Diversify Your Product Line

Adding new products to your business is a great way to expand into new markets and grow your business.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Here are some reasons you may want to considering adding/diversifying your product

  • Meeting the needs of your customers
  • Establish yourself as a top provider in your industry and stay ahead of the game with competition
  • Resistance to downturns/trends fading
  • Create new revenue streams


We put together the best resources on the internet to help you start your entertainment booking agency.



Web Resources


Case Studies

Isn't entertainment booking agency your cup of tea? Don't worry, check our other agency business ideas.

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.