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12 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$40K /mo

Middle half earn $8K – $200K/mo

How they grow

Business models

Showing 12 of 12 case studies

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Organic yoga lifestyle brand

Organic yoga lifestyle brand for eco-conscious women.

deivee.com

$10K /mo Reported

Matcha energy supplement pills

Matcha supplement capsules for clean, natural energy.

ayosupplements.com

$5K /mo Reported

Personal training redefined

Relationship-focused personal training company with diverse fitness services.

LiveFitkc.com

$60K /mo Reported

Humorous gym apparel brand

Dark humor gym apparel for gamers and lifters.

infiniteelgintensity.com

$8K /mo Reported

Mindful meal planning app

Mindful meal planner app simplifying healthy eating.

aricoach.com

—

Upscale 24/7 gym experience

Game-based fitness classes with 24/7 gym access.

hexboxfitness.com

$20K /mo Reported

Calorie-friendly meal prep service

Calorie-friendly meal prep service from Little Rock.

healthychewkitchen.com

$60K /mo Reported

Online nutrition coaching program

Online nutrition coaching company with a community-driven approach

strongeru.com

$600K /mo Reported

Healthy meal delivery service

Ready-to-eat healthy meals delivered to your doorstep.

nourishmeals.com

$200K /mo Reported

Quick-drying travel towels

Colorful, sand-free towels for adventure lovers.

us.dockandbay.com

$500K /mo Reported

Fitness fashion brand online

"Online fitness-fashion brand from London."

absolutefitnessapparel.co.uk

$700 /mo Reported

Natural hand care for athletes

Natural skincare solutions for athletes and active lifestyles.

w.o.d.welder.com

$40K /mo Reported

Idea	Revenue	Built With	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Organic yoga lifestyle brand deivee.com Organic yoga lifestyle brand for eco-conscious women.	$10K /mo Reported		E-commerce +1	Word of mouth Advertising on social media +1	Eco-Conscious Women +2		2 co-founders · $100K to start · Bengaluru, Karnataka, India, India	52	Build this
Matcha energy supplement pills ayosupplements.com Matcha supplement capsules for clean, natural energy.	$5K /mo Reported	Webflow	E-commerce +1	Advertising on social media Direct sales +1	Health-Conscious Consumers +1		Founded 2019 · Solo founder · Chicago, Illinois, USA, United States	62	Build this
Personal training redefined LiveFitkc.com Relationship-focused personal training company with diverse fitness services.	$60K /mo Reported	Squarespace	Service business +1	Word of mouth Direct sales +1	Fitness Enthusiasts +2	+12	Founded 2011 · Solo founder · $50K to start	55	Build this
Humorous gym apparel brand infiniteelgintensity.com Dark humor gym apparel for gamers and lifters.	$8K /mo Reported		E-commerce +3	Advertising on social media Email marketing	Lifters +3		Founded 2014 · Solo founder · Silver Spring, Maryland, USA, United States	69	Build this
Mindful meal planning app aricoach.com Mindful meal planner app simplifying healthy eating.	—		Digital Products & Courses +4	Word of mouth Direct sales +1	People Starting their F... +6	AD +41	Founded 2018 · Solo founder · Irvine, California, USA, United States	75	Build this
Upscale 24/7 gym experience hexboxfitness.com Game-based fitness classes with 24/7 gym access.	$20K /mo Reported	Squarespace	Subscription +7	SEO Email marketing +1	Fitness Enthusiasts +7	+5	Founded 2019 · 7 people · Winnipeg, Manitoba, Canada, United States	59	Build this
Calorie-friendly meal prep service healthychewkitchen.com Calorie-friendly meal prep service from Little Rock.	$60K /mo Reported		Subscription +2	Advertising on social media Word of mouth	Health-Conscious Indivi... +3	+17	Founded 2016 · 7 people · $500 to start	65	Build this
Online nutrition coaching program strongeru.com Online nutrition coaching company with a community-driven approach	$600K /mo Reported	Wix Shoutouts	Coaching +1	Word of mouth Referral Program +1	Teenagers Seeking Nutri... +6	CO +4	Founded 2015 · 54 people · Newburgh, New York, USA, United States	60	Build this
Healthy meal delivery service nourishmeals.com Ready-to-eat healthy meals delivered to your doorstep.	$200K /mo Reported	Squarespace	Subscription +2	Word of mouth Advertising on social media +1	Busy Families +6	+4	Founded 2014 · 20 people · Birmingham, Alabama, USA, United States	58	Build this
Quick-drying travel towels us.dockandbay.com Colorful, sand-free towels for adventure lovers.	$500K /mo Reported		E-commerce +3	Advertising on social media Product expansion +1	Travel Enthusiasts +9	+21	Founded 2015 · 12 people · Sydney, New South Wales, Australia, United States	44	Build this
AF Fitness fashion brand online absolutefitnessapparel.co.uk "Online fitness-fashion brand from London."	$700 /mo Reported		E-commerce +1	Advertising on social media Affiliate program +1	Fitness Enthusiasts +6		Founded 2017 · Solo founder · London, England, United Kingdom, United Kingdom	53	Build this
WO Natural hand care for athletes w.o.d.welder.com Natural skincare solutions for athletes and active lifestyles.	$40K /mo Reported		E Commerce +8	Customer Reviews Press +1	Crossfit Enthusiasts +13	+22	Founded 2013 · 2 co-founders · Greenland, New Hampshire, USA, United States	73	Build this

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