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Stronger U monetized through services and consulting, providing nutrition coaching delivered by coaches and Registered Dietitians. Its business model also relied on recurring subscriptions, which began with a minimum of 12 weeks alongside 6- and 12-month options and remained a subscription model over time.
Stronger U has relied heavily on word of mouth, which the company credits with growing it to a 70-person staff and 40,000 customers. Its founders also use organic social media, with around 35k followers, and a referral program that gives a free session for every five friends or family members a member brings on board. Members also get lifetime access to a Facebook community of people around the world.
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