Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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3 businesses

67% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$200K /mo

Middle half earn $5K – $3M/mo

How they grow

Business models

Showing 3 case studies

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Punny food-themed merchandise

"Punny food-themed apparel for U.S. state enthusiasts."

foodnitedstates.com

$5K /mo Reported

Korean flavor sauce brand

Korean-inspired sauces and snacks for food enthusiasts.

kpopfoods.com

$200K /mo Reported

Premium oyster delivery service

Direct-to-consumer oyster farm delivering fresh seafood nationwide

islandcreekoysters.com

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Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Punny food-themed merchandise foodnitedstates.com "Punny food-themed apparel for U.S. state enthusiasts."	$5K /mo Reported	—	E-commerce +1	Organic social media Email List Growth +1	Individuals Interested ... +6	+1	Founded 2017 · Solo founder · New Jersey, USA, United States	63	Build this
Korean flavor sauce brand kpopfoods.com Korean-inspired sauces and snacks for food enthusiasts.	$200K /mo Reported	—	E-commerce +3	Direct sales Email marketing +1	Kickstarter Backers for... +8	+37	Founded 2017 · 5 people · Los Angeles, California, USA, United States	58	Build this
Premium oyster delivery service islandcreekoysters.com Direct-to-consumer oyster farm delivering fresh seafood nationwide	—	—	One time setup fee +19	Word of mouth Content marketing +1	Chefs +4		Founded 1995 · 320 people · Saint Paul, Minnesota, USA, United States	59	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo