Steve Christensen Is Building Watches From Old Train Tracks

January 10th, 2019

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Steve Christensen

Founder, NOVO watch

$20K

revenue/mo

Founders

Employees

NOVO watch

novowatch.com

from Alberta, Canada

started November 2011

$20,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

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Shopify

Discover what books Steve recommends to grow your business!

Essentialism: The Disciplined Pursuit of Less Greg McKeown

Measure What Matters: How Google, Bono, and the Gates Fou... John Doerr

Can't Hurt Me: Master Your Mind and Defy the Odds David Goggins

Want more updates on NOVO watch? Check out these stories:

1. NOVO Watch Update: How We Refined Our Offering And Now Make $240K/Year (2022) ➜

2. How I Used Direct Messaging On Instagram To Grow My Business (2020) ➜

Hello! Who are you and what business did you start?

Hi! My name is Steve Christensen and I handmake watches using reclaimed materials such as military tanks and train tracks at Novo Watch. I consider myself a horologist so my profession ends in -ist and my mom thinks I made it.

Our flagship product is BY FAR our Coalbanks collection watch. They’re timepieces made using train tracks made between the years of 1882 - 1885! Originally they were made in Wales or the UK and shipped to my hometown of Lethbridge to be used at Mine #8 where they facilitated the transportation of coal to build our city.

It is an iconic place to many people and it’s where we found our original traction. It even made the National news in Canada, which was wild. We completely sold out of our first limited 15 piece editions immediately and had our first-ever $16,000 day!