How To Start A Mobile Vet Business
You've stumbled upon the idea to build a mobile veterinary service and now you're ready to take the next steps.
There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your mobile veterinary service.
We also provide you with real-life case studies and examples of founders running successful mobile veterinary service (and how muchπ° they're making today).
π‘ Introduction To Starting A Mobile Veterinary Service
Services To Offer For Your Mobile Vet Business
There are a variety of different services you can offer for your mobile vet business.
Here are some of the most common:
- Emergency Vet Services
- Pet Vaccines
- Preventative Care Services
- Grooming/upkeep
Here's an example from The Mobile Vet Clinic of the three core services they offer:
Players
Big Players
- unknown (1.24K Alexa Ranking)
- Mapy.cz (7.14K Alexa Ranking)
- Cairo University (15.6K Alexa Ranking)
- MMAmania.com (25.3K Alexa Ranking)
- Trupanion (63.7K Alexa Ranking)
Small Players
- housepaws - Revenue $580K/month
Search Interest
Let's take a look at the search trends for mobile veterinary service over the last year:
How to name your mobile veterinary service
It's important to find a catchy name for your mobile veterinary service so that you can stand out in your space.
Here are some general tips to consider when naming your mobile veterinary service
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
- As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your mobile veterinary service so important?
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
It's important to verify that the domain name is available for your mobile veterinary service.
You can search domain availability here:
Find a domain starting at $0.88
powered by Namecheap
Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It's also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.
Read our full guide on how to name your business β‘οΈ here
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story β‘οΈ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
Learn more about starting a mobile veterinary service:
Where to start?
-> Mobile veterinary service plan
-> How to finance a mobile veterinary service?
-> How much does it cost to start a mobile veterinary service?
-> Pros and cons of a mobile veterinary service
Need inspiration?
-> Other mobile veterinary service success stories
-> Examples of established mobile veterinary service
-> Marketing ideas for a mobile veterinary service
-> Mobile veterinary service slogans
-> Mobile veterinary service names
Other resources
-> Profitability of a mobile veterinary service
-> Mobile veterinary service tips
π¬ How To Start A Mobile Veterinary Service
Write a Business Plan
Writing a business plan from the start is critical for the success of your mobile veterinary service.
Why?
Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.
For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.
You may want to consider expanding upon these sections in your business plan:
- Executive Summary: Brief outline of your product, the market, and growth opportunities
- Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
- Products and Services: Specifics on the products and services your business will provide
- Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
- Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
- Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
- Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
- Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
- Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.
Learn more about how to write a business plan here
Setting Up Your Mobile Veterinary Service (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Learn more about securing the right permits and licenses β
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
How Much Does It Cost To Start A Mobile Veterinary Service
If you are planning to start a mobile veterinary service, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
Weβve outlined two common scenarios for βpre-openingβ costs of starting a mobile veterinary service and outline the costs you should expect for each:
- The estimated minimum starting cost = $62
- The estimated maximum starting cost = $35,923
Startup Expenses: Average expenses incurred when starting a mobile veterinary service. | Min Startup Costs: You plan to execute on your own. Youβre able to work from home with minimal costs. | Max Startup Costs: You have started with 1+ other team members. |
---|---|---|
Employee & Freelancer Expenses | ||
Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K. | $150 | $250 |
Employee Hiring Expenses: Apart from payroll and benefits, there are other hiring employees costs. This includes the cost to advertise the job, the time it takes to interview candidates, and any other turnover that may result from hiring the wrong candidate. | $1 | $2 |
Total Employee & Freelancer Expenses | $151 (min) | $252 (max) |
Website Costs | ||
Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article. | $10 | $500 |
Web Designer: Web design includes several different aspects, including webpage layout, content creation, and design elements.If you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software. | $200 | $6,000 |
Domain Name: Your domain name is the URL and name of your website - this is how internet users find you and your website.Domain names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website. | $12 | $200 |
Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown. | $1 | $15 |
Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your businessβs efficacy, relieving you from the hassles of on-premise operations. | $0 | $300 |
Total Website Costs | $223 (min) | $7,015 (max) |
Business Formation Fees | ||
Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here. | $500 | $2,000 |
Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your mobile veterinary service. | $50 | $700 |
Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses. | $0 | $1,500 |
Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business. | $50 | $500 |
Total Business Formation Fees | $600 (min) | $4,700 (max) |
Vehicle Expenses | ||
Mode of Transporation: For your mobile veterinary service you'll need to rent or purchase an operating vehicle such as a van, vessel, RV, or enclosed trailer. | $0 | $10,000 |
Total Vehicle Expenses | $0 (min) | $10,000 (max) |
Retail Business Expenses | ||
Utilities (storefront business): This refers to the cost of monthly utilities for your storefront location, which is typically based on a per-square-footage rate. | $0 | $1,000 |
Building improvements and remodeling: If you plan to operate a physical location, you may find yourself dealing with building improvements and remodeling costs. Even if these costs are minimal, this is something to consider when renting/buying a physical location. | $0 | $950 |
Storefront Property Rent: This refers to the storefront space you rent or buy for your business. The cost depends largely on the city and the size of the space. Keep in mind that other costs may be involved with your base rent and your lease will define additional expenses you are responsible for. | $1,250 | $3,500 |
POS System: Gone are the days of cash registers! Many businesses now use point-of-sale systems for their checkout needs and to track sales and inventory. Here is a list of the best POS systems for small businesses! | $0 | $1,200 |
Total Retail Business Expenses | $1,250 (min) | $6,650 (max) |
Advertising & Marketing Costs | ||
Business Cards: A mobile veterinary service involves quite a bit of customer interaction, whether that is attending tradeshows, sales calls or simply having face to face interaction with prospective clients. Business cards are a great way to stay front of mind with your clients. | $0 | $50 |
Business Signage: Business signs let people know they're in the right place and are one of the first impressions your customer will have of your business.The cost for signage depends on a variety of elements:- material- size- number of colors- durability- installation and laborThere are plenty of design tools and software to create your own signs, or you can hire a sign business to do this for you. | $75 | $2,486 |
Direct Campaigns, Printing and Mailing: Although it may sound old-school, traditional marketing methods can be a cost-effective way to drive awareness for your brand. This includes flyers, postcards, sales letters, coupons, special offers, catalogs and brochures. | $0 | $300 |
Press: If your business and story is unique enough, press and media attention may come to you, but odds are, you may need to do your own outreach and budget for this. We put together a guide here that discusses different press opportunities (both free and paid). | $0 | $500 |
Google Ads: With Google Ads you have the ability to control how much you spend by simply setting a monthly budget cap. Additionally, with these ads you only pay for results, such as clicks to your website or phone calls! It's okay to start with a small budget at first and make changes accordingly if you see valuable returns. | $0 | $300 |
Facebook & Instagram Ads: With Facebook and Instagram ads, you set your budget and pay for the actions you want (whether that be impressions, conversions, etc).You can learn more about pricing based on your impressions here. | $0 | $350 |
Total Advertising & Marketing Costs | $75 (min) | $3,986 (max) |
Software Expenses | ||
Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here. | $0 | $100 |
IT Support: IT support installs and configures hardware and software and solves any technical issues that may arise.IT support can be used internally or for your customers experiencing issues with your product/service.There are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals. | $150 | $2,000 |
Accounting & Invoicing Software: It's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses. | $0 | $50 |
CRM Software: CRM (customer relationship management) software system is used to track and analyze your companyβs interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time. | $12 | $300 |
Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms. | $0 | $20 |
Social Media Management Tools: If you plan to do social media marketing for your mobile veterinary service, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business. | $0 | $50 |
Payroll Software: The main purpose of payroll software is to help you pay your team and track each of those payments (so that you don't have to do it manually). If you do not have any employees or have a very small team, payroll software may not be necessary at this stage. Here are the 11 best payroll tools for small businesses! | $0 | $200 |
Total Software Expenses | $162 (min) | $2,720 (max) |
Office Space Expenses | ||
WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month! | $0 | $100 |
Total Office Space Expenses | $0 (min) | $100 (max) |
Specific Industry Expenses | ||
Handyman Tools: To start your mobile veterinary service, you will need to have the essential tools to bring to each job. Here's a list of tools to get you started - you may find that you already have these in your tool-kit or garage! | $0 | $500 |
Total Specific Industry Expenses | $0 (min) | $500 (max) |
Total Starting Costs | $62 (min) | $35,923 (max) |
Raising Money
Since the startup costs to start mobile veterinary service range between $62 - $35,923, there are ways you can raise money to cover these costs.
Here are a few ways you can secure additional funding:
- Launch your product on Kickstarter
- Raise capital by asking friends and family
- Apply for a loan
- Find an investor!
Mobile Vet Service Startup Cost Example
Thankfully, a company that knew me gave me some money for signing a 5-year contract with them. I used this money to start the foundation.
Pharmaceuticals were the biggest expense. I stocked up on supplies knowing that I had one month to pay the bills.
I did go to numerous banks for loans but the banks require that you are in business at least 2 years to get an SBA loan.
So I basically used what I made to pay bills and buy supplies.
We had to use our credit cards more than a few times.
At a year and a half, I got a lucky break. A banker from First Trust decided to ride with me for a day and see what I did. He loved it and wrote me a loan which helped us tremendously. I still use First Trust Bank to this day!
Revenue Expectations
We've interviewed several different founders in the mobile veterinary service and asked them how much $ they're making today.
- $6.96M/year in revenue
- Sells mobile veterinary service
- Solo founder
- 82 employees
Setting Up Your Mobile Veterinary Service (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Learn more about securing the right permits and licenses β
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
How To Price Your Mobile Veterinary Service
One of the most challenging aspects to starting a mobile veterinary service is determining how much to charge for your mobile veterinary service.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your mobile veterinary service, it's critical that you first identify all of your costs and consequently mark up your mobile veterinary service so you can factor in a profit.
The actual cost of your mobile veterinary service may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Rent
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your mobile veterinary service, you'll want to create goals for revenue + how much profit you want your mobile veterinary service to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your mobile veterinary service is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your mobile veterinary service fits best in the marketplace.
All of these factors play an equal part in pricing your mobile veterinary service, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
π How To Launch Your Mobile Veterinary Service
Build A Website
Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).
- Pick a domain name that's easy to remember and easy to type
- Choose a Web Hosting Plan (ie. Shopify, Squarespace)
- Make sure you choose the right theme and design
- Implement the proper page structure (ie. about page, contact page, pricing etc)
To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.
Squarespace
Squarespace is a great option for small businesses and is known as one of the easiest platforms to use.
You may find yourself in a decision on whether you should choose Squarespace or WordPress.
The main difference between the two platforms is that Squarespace is known to be more turn-key than WordPress, and does not involve as much management and upkeep.
Benefits of using Squarespace:
- Great for beginners who have little to no coding experience
- Flexible and stylish designs
- You can easily switch up templates (and not feel the need to completely start over)
- Over 55,000 plugins
- Personal Plan: $12/month
- Business Plan: $18/month
- Basic: $26/month
- Advanced: $40/month
Success stories:
Website: squarespace.com
WordPress
WordPress is one of the most common platforms for agencies and landing pages.
Here are the main reasons agencies are using WordPress:
- The platform is free
- SEO is built into the platform (automatically generates title tags and meta descriptions for you)
- Hundreds of different themes that are easily adjustable.
- Great blogging functionality
Free to use/open source but you will need to pay for the hosting.
Success stories:
Website: wordpress.com
Web Design
Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.
Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.
One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.
If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.
Traditional Launch Strategies For Your Mobile Veterinary Service:
There are various different ways you can launch your mobile veterinary service successfully.
Here are a few different strategies to get customers excited about your mobile veterinary service:
- Set up a Facebook page for your business. This is a great way to establish an online presence
- Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
- Get Press! Pitch your story to the media and you may just land in an amazing publication
- Live sales to get customers excited
- Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.
Lisa Aumiller, founder of HousePaws launched her business with zero marketing dollars. Here's how:
Our company was founded on personal connection and we make sure that everyone we hire knows that personal connection with our clients and their pets is where itβs at.
Initially, we had no marketing budget, so the rule was we could only invest in our community.
I visited places where people congregate: gyms, hairdressers, cafes, delis, etc. I told everyone about what I was doing. I attended any community event I could go to and set up an βAsk the Vetβ table.
To this day we still only engage in community marketing. We go to events, parades, host educational lectures, and we do fun things like doggy swim parties. We love our customers and want to connect with them on that personal level.
π± How To Grow Your Mobile Veterinary Service
Grow Your Email List
The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.
One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.
This could also be anything from:
- Ebook
- Fascinating case study
- Video series
- Free week of the product
- Discount on the product
Learn more about how to grow your email list and improve email marketing β here.
Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:
We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.
Even if a customer doesnβt convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them.
We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.
Improve Your Email Marketing
Different types of emails
Here are the most common types of email campaigns you can send to your customers and their benefits:
- Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
- Newsletters - a great way to give customers updates or send out your latest content
- Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
- Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
- Abandoned cart emails - give your customers a reason to complete their purchase!
Here's a great resource for finding curated email designs, for all types of email campaigns!
Email Marketing Tips
Sending a weekly newsletter or roundup to your email list is a great way to stay front of mind for your customers.
Dog owners take pride in staying up to date with the latest trends in the dog world - here are some great ideas for writing content in the space:
- Training Tips
- How to make your dog comfortable at home while youβre at work
- Write a collection of short stories about life as a vet
- Types of dog food to use
Wag does a great job at personalization with their email marketing.
In the subject line, they always mention the name of your dog with an enticing reason to open the email.
For example, one of the last emails I received from them was a subject line that said:
Klaviyo
Klaviyo is the ultimate ecommerce marketing platform for online brands of all kinds and all sizes. With email automation, SMS marketing, list growth tools, and more, youβll get everything you need to build strong relationships that keep your customers coming back.
Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesnβt force you to compromise between advanced functionality or ease of useβso businesses of all sizes are able to maximize their sales quickly. Thatβs why over 50,000 innovative brands like Living Proof, Custom Ink and Huckberry sell more with Klaviyo.
Platform Highlights:
- Manage and send all your customer communications from a single platformβemail, SMS, app and web push notifications
- Send impactful, on-brand promos and email newsletters
- Save time with email and form templates
- Have a one-on-one conversation with every customer
- Leverage pre-built ecommerce email automations or customize your own ideal customer experience
- Optimize for email revenue, not just clicks and opens
- Improve email deliverability with targeted segmentation that updates in real-time
- Enhance your website with a variety of form types: flyouts, pop-ups, and embedded forms
- Sync your Klaviyo segments to Facebook and Instagram advertising campaigns for better targeting, lower CAC, and higher ROAS
- Leverage predictive analytics, like predicted next purchase date, predicted gender, and smart send time
- And more!
- Up to 250 contacts: Free!
- Up to 1,000 subscribers: $30 per month
- Up to 2,500 subscribers: $60 per month
- Up to 5,000 subscribers: $100 per month
- Up to 10,000 subscribers: $150 per month
- Up to 20,000 subscribers: $375 per month
Success stories:
Website: klaviyo.com
Authenticity
As a brand, you want to deliver an experience that authentic, honest and transparent.
Don't make the mistake of giving your audience less credit than they deserve.
Be Authentic
If you go around chasing every trend and only focused on yourself and money, youβre going to lose very quickly.
There have been many times where we have been tempted to do this but stayed true.
Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.
ππΌββοΈ How To Run Your Mobile Veterinary Service
Provide Great Customer Service
Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers.
Whether you are an online business or a physical business, it's highly important to communicate with customers and make them feel like they are the priority.
Just remember: customer service represents your brand, values, vision and YOU as a person.
Customer Service is Key
Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers.
Itβs really all about building relationships, providing the best possible care, and checking in with clients regularly to be sure their needs and their pets' needs are being met.
Our clients are not just clientsβ¦
They are extended family members and friends. Their pets, we treat as we would our own pets. We built our company on relationships. Entrusting someone with your fur kids is HUGE!
Outsourcing
If you can afford to hire someone to help support your mobile veterinary service, outsourcing is a great way to save you time and energy.
Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!
If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.
Why is it important to be hyper-familiar with the work?
- So you can understand how long it takes
- So you understand the full process, edge cases, things that can go wrong.
- So you can explain it in detail to your employee.
- So you can make sure it actually works (for example - how do you know cold email works for your business if youβre not on the ground floor trying it out?)
- Understanding the tasks at a deep level will save you a lot of time and money.
Build a Referral Program
Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, itβs important to build a solid referral program to encourage existing customers to help you find new ones.
A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.
A fantastic referral program will help with clout, credibility, and establishing yourself in the space.
Melodi, founder of Furry Fellas gives advice on competition, referrals and how this translated to $50,000 in sales:
I learned to work with my competitors rather than against them. When you think of business, we often look at other providers offering the same services as only competitors but if you network with those businesses, you can help each other out and refer business back and forth.
In this industry, there is enough business to go around! In 2019, we brought in almost $50,000 due to referrals from competing pet sitting and dog walking businesses.
Resources
We put together the best resources on the internet to help you start your mobile veterinary service.
Tools
- Social media tools such as Instagram
- Design tools such as Canva
- Payments tools such as Square
- Accounting tools such as Quickbooks
- Customer service tools such as TawkTo
- Blog tools such as Squarespace
Books
Web Resources
- Mobile Veterinary Clinics and How to Start One
- How to Start a Mobile Veterinary Clinic β Animal Career Expert
Videos
Case Studies
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings