25 Podcast Business Ideas You Can Start Today [2023]

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Updated: January 20th, 2022

25 Podcast Business Ideas You Can Start Today [2023]

Interested in starting a podcast business in 2023?

We put together 25 of the best podcast businesses you can start in today.

For each business idea, we’ll show you real-world examples of other podcast businesses to help you see what it really takes.

Here's the full list:

1. Start a podcast agency ($204K/year)

How Much Can You Make?

$5,000 — $17,000/month

View all 2 case studies

Skills

Business Savvy Skills

Self Motivation Skills

Customer Service Skills

Tom Hunt from London started Fame over 3 years ago, a podcast agency.

Revenue: $17,000/ month
Founders: 1
Employees: 3
Location: London

Case Study

This whole thing started when I was working as head of marketing at a B2B SaaS business. We started a podcast.

The podcast was focused on the sales operations resource, and was called Sales Ops Demystified. We interviewed sales ops people.

It started to go pretty well, we got social shares, SEO value and even had some sales calls with our guests (we sold sales software). Sales Ops Demystified is now the most downloaded podcast in the world of sales ops.

how-i-started-a-17k-month-podcast-growth-service

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How I Started A $17K/Month Podcast Growth Service ➜

2. Start a podcast production company ($192K/year)

How Much Can You Make?

$400 — $125,000/month

View all 7 case studies

Average Initial Investment

$51,500

Time To Revenue

240 days

Skills

Self Motivation Skills

Customer Service Skills

Business Savvy Skills

Business model

Consulting

Subscriptions

Work from home

Work From Home

Jeremy Enns from Vancouver, British Columbia, Canada started Counterweight Creative almost 7 years ago, a podcast production company.

Revenue: $16,000/ month
Founders: 1
Employees: 0
Location: Vancouver, British Columbia, Canada

Case Study

I went to school for audio engineering, initially wanting to produce records for bands and artists. After graduating in 2012, I interned at a big studio in my hometown of Vancouver, and while I learned a lot, I quickly realized that I didn’t have the drive (or financial ability) to show up at the studio at 8am and work (for free) until 4am six or seven days a week for a year or more before moving up into a position that might pay $10/hr and actually start getting paid to work on music.

I went home that night, started a profile on UpWork, got my first client three days later, and within six months had quit my landscaping job and was working for myself full time as a podcast producer.

After interning just a couple of days per week for over a year, while also working full-time at a retail job, I quit the internship and put my dreams of working in the music industry behind me. I worked a number of manual labour jobs including landscape construction and maintenance, tree planting in northern Canada, and others before taking a year off to travel, bicycling across Europe, and backpacking through the Balkans, and Asia.

how-i-started-a-successful-podcast-production-company

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How I Started A Successful Podcast Production Company ➜

3. Start a family podcast

Examples of a successful family podcast:

Here are some great videos on how to get started with a family podcast:

For further info, check out these books and products:

Learn more about starting a family podcast ➜

4. Start a finance podcast

How Much Can You Make?

$21,000 — $150,000/month

View all 2 case studies

Average Initial Investment

$1,000

Skills

Writing & Research Skills

Business Savvy Skills

Self Motivation Skills

Examples of a successful finance podcast:

Here are some great videos on how to get started with a finance podcast:

For further info, check out these books and products:

Learn more about starting a finance podcast ➜

Case Study

I’m Bobby Hoyt, former band director turned personal finance blogger and course creator. I teach millennials how to make more money, save more money, and pay off debt. I started my site, Millennial Money Man, while I was still teaching and paying off my student loan debt.

Last year we broke the seven-figure revenue mark through course sales, monthly recurring subscriptions from our coaching group, and affiliate sales.

how-i-started-a-88k-month-personal-financial-improvement-website

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How I Started A $88K/Month Personal Financial Improvement Website ➜

5. Start a design podcast

How Much Can You Make?

$10,000/month

View all 2 case studies

Average Initial Investment

$300

Skills

Writing & Research Skills

Business Savvy Skills

Self Motivation Skills

Examples of a successful design podcast:

Here are some great videos on how to get started with a design podcast:

For further info, check out these books and products:

Learn more about starting a design podcast ➜

Case Study

What’s up my friends. My name is Gabe Barrett, and I’m the creator of the Board Game Design Lab, a podcast and community that helps you design great games people love.

Including all the revenue generated by sponsorships, ads, books, and games, I average around $10,000 per month in revenue. And while that number pales in comparison to some of the awe-inspiring incomes you see on this site, I think it’s important to realize that you can make a full-time living in even the tiniest of niches if you really lean into your target audience and provide them with what they want and find helpful. My community only consists of around 8,000 people currently, but that’s more than enough to generate enough income to support my family of 5.

how-i-started-a-10k-month-podcast-and-community-for-board-game-creators

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How I Started A $10K/Month Podcast And Community For Board Game Creators ➜

6. Start a music podcast ($240K/year)

How Much Can You Make?

$20,000/month

View all 1 case studies

Average Initial Investment

$10,000

Skills

Writing & Research Skills

Business Savvy Skills

Self Motivation Skills

Examples of a successful music podcast:

Here are some great videos on how to get started with a music podcast:

For further info, check out these books and products:

Learn more about starting a music podcast ➜

Case Study

Hello, my name is Annette Thomas. I am the Creator and Founder of The Digital Vibe Podcast and Network. The Digital Vibe Podcast started as a Podcast and evolved to become a Network that comprises, a podcast, a publishing company, a network of affiliates, and a global brand that is networked and heard all around the world!

If you sum up all of these income streams it would be around $20k per month.

on-starting-a-blog-and-podcast-to-inspire-entrepreneurs

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On Starting A Blog And Podcast To Inspire Entrepreneurs ➜

7. Start a real estate podcast

How Much Can You Make?

$30,000/month

View all 1 case studies

Skills

Self Motivation Skills

Customer Service Skills

Business Savvy Skills

Design Skills

Writing & Research Skills

Business model

Subscriptions

Advertising

Examples of a successful real estate podcast:

Here are some great videos on how to get started with a real estate podcast:

For further info, check out these books and products:

Learn more about starting a real estate podcast ➜

Case Study

My name is Max Heaney. I was 30 years old when I started Max Options Trading. My main product is education. I look to help anyone who truly wants to learn stocks, stock options, and technical analysis. My goal has consistently been to teach people the tools and techniques to use within the stock market. One of my mottos is “I do not fish for you, I teach you how to fish so you can make a secondary stream of income”. With this approach, I have been able to educate thousands of my subscribers on stocks and stock options.

We’ve now reached about $24,000/month in revenue with over 400 active monthly members.

how-i-started-a-trading-and-investment-community-that-makes-30k-month

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How I Started A Trading And Investment Community That Makes $30K/Month ➜

8. Start an equine podcast hosting business

Examples of a successful equine podcast hosting business:

Here are some great videos on how to get started with a equine podcast hosting business:

For further info, check out these books and products:

Learn more about starting an equine podcast hosting business ➜

9. Start a health and wellness podcast

How Much Can You Make?

$3,600/month

View all 1 case studies

Average Initial Investment

$500

Time To Revenue

180 days

Skills

Self Motivation Skills

Customer Service Skills

Business Savvy Skills

Business model

Subscriptions

Examples of a successful health and wellness podcast:

Here are some great videos on how to get started with a health and wellness podcast:

For further info, check out these books and products:

Learn more about starting a health and wellness podcast ➜

Case Study

It didn’t take long until I was full-time in my role, and I had a wait list. Since I had previously build professional connections in the community, I had plenty of referrals from therapists, doctors, treatment centers, and other providers in the eating disorder community.

By my first year as a full-time dietitian, I was making $56k/year when my previous full-time job paid $36k/yr (gross). My goal was to make at least $40/yr, and I was thrilled!

how-to-make-a-living-as-a-body-positive-nutritionist-and-dietitian

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How To Make A Living As A Body Positive Nutritionist And Dietitian ➜

10. Become a religious podcaster

Examples of a successful religious podcaster:

Here are some great videos on how to get started with a religious podcaster:

For further info, check out these books and products:

Learn more about starting a religious podcaster ➜

11. Start a golf podcast

Average Initial Investment

$50,000

Skills

Self Motivation Skills

Business Savvy Skills

Writing & Research Skills

Business model

Advertising

Examples of a successful golf podcast:

Here are some great videos on how to get started with a golf podcast:

For further info, check out these books and products:

Learn more about starting a golf podcast ➜

12. Start a weed podcast

Examples of a successful weed podcast:

Here are some great videos on how to get started with a weed podcast:

For further info, check out these books and products:

Learn more about starting a weed podcast ➜

13. Start a sports podcast ($360K/year)

How Much Can You Make?

$30,000/month

View all 1 case studies

Skills

Self Motivation Skills

Writing & Research Skills

Business Savvy Skills

Examples of a successful sports podcast:

Here are some great videos on how to get started with a sports podcast:

For further info, check out these books and products:

Learn more about starting a sports podcast ➜

Case Study

My name is Sean Green and I’m the co-founder of The Sports Gambling Podcast Network and co-host of The Sports Gambling Podcast. In 2011 I hosted the first episode of The Sports Gambling Podcast with my partner Ryan Kramer. At the time I didn’t realize I was starting a business, I just thought I was talking about betting on football with my buddy.

In the following ten years, we’ve grown it from two guys recording their conversation in a garage to a legit sports gambling media empire. We have over 15 shows under our brand, multi-million downloads per year and have reached $30K/month in revenue.

i-started-a-360k-year-podcast-about-sports-betting

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I Started A $360K/Year Podcast About Sports Betting ➜

14. Start a podcast episode creation business

How Much Can You Make?

$120,000/month

View all 1 case studies

Skills

Writing & Research Skills

Business Savvy Skills

Self Motivation Skills

Examples of a successful podcast episode creation business:

Here are some great videos on how to get started with a podcast episode creation business:

For further info, check out these books and products:

Learn more about starting a podcast episode creation business ➜

Case Study

One of the biggest podcast production companies in the world, JAR Audio, was founded by Roger Nairn, Jen Moss, and Aaron Johnson.
They eventually started the agency to replace traditional advertising with high-quality, high-performing podcasts.
JAR Audio is a full-service branded podcast agency that assists brands in making meaningful and quantifiable connections with their audience.
JAR's podcasts consistently achieve listen-through rates of 95–100%. Comparatively, the watch-through rate for professionally made YouTube videos is around 50%.

Watch the full video on youtube.com ➜

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The Power of Podcasting for Building Your Brand ➜

15. Start a news podcast business

Examples of a successful news podcast business:

Here are some great videos on how to get started with a news podcast business:

For further info, check out these books and products:

Learn more about starting a news podcast business ➜

16. Start an ask me anything live streaming business

Examples of a successful ask me anything live streaming business:

Here are some great videos on how to get started with a ask me anything live streaming business:

For further info, check out these books and products:

Learn more about starting an ask me anything live streaming business ➜

17. Start a live interview business

Examples of a successful live interview business:

Here are some great videos on how to get started with a live interview business:

For further info, check out these books and products:

Learn more about starting a live interview business ➜

18. Start a hot topics podcast business

Examples of a successful hot topics podcast business:

Here are some great videos on how to get started with a hot topics podcast business:

For further info, check out these books and products:

Learn more about starting a hot topics podcast business ➜

19. Start a newletter padcast business

How Much Can You Make?

$4,000/month

View all 1 case studies

Skills

Writing & Research Skills

Business Savvy Skills

Self Motivation Skills

Examples of a successful newletter padcast business:

Here are some great videos on how to get started with a newletter padcast business:

For further info, check out these books and products:

Learn more about starting a newletter padcast business ➜

Case Study

My name is Seth Keysor, and I’m the creator of the Chief in the North Newsletter, a Substack publication dedicated to covering the Kansas City Chiefs and the NFL at large.

In under 2 years since I started this site, over 5,500 subscribers have jumped on board and it’s reached a point that it’s gone from a hobby that pays to a legitimate side income of over $4,000 a month.

how-i-started-a-nfl-newsletter-that-earns-4k-month-side-hustle

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How I Started A NFL Newsletter That Earns $4K/Month [Side Hustle] ➜

20. Start a live q&a weekly show business

Examples of a successful live q&a weekly show business:

Here are some great videos on how to get started with a live q&a weekly show business:

For further info, check out these books and products:

Learn more about starting a live q&a weekly show business ➜

21. Start a tips advisory podcast business

Examples of a successful tips advisory podcast business:

Here are some great videos on how to get started with a tips advisory podcast business:

For further info, check out these books and products:

Learn more about starting a tips advisory podcast business ➜

22. Start a case studies business

Examples of a successful case studies business:

Here are some great videos on how to get started with a case studies business:

For further info, check out these books and products:

Learn more about starting a case studies business ➜

23. Start a cause awareness raising podcast business

Examples of a successful cause awareness raising podcast business:

Here are some great videos on how to get started with a cause awareness raising podcast business:

For further info, check out these books and products:

Learn more about starting a cause awareness raising podcast business ➜

24. Start an introduce yourself podcast business

Examples of a successful introduce yourself podcast business:

Here are some great videos on how to get started with a introduce yourself podcast business:

For further info, check out these books and products:

Learn more about starting an introduce yourself podcast business ➜

25. Start an inspiration podcast business

Examples of a successful inspiration podcast business:

Here are some great videos on how to get started with a inspiration podcast business:

For further info, check out these books and products:

Learn more about starting an inspiration podcast business ➜

Pat Walls, Founder of Starter Story

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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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