25 Podcast Business Ideas You Can Start Today [2024]

Updated: July 24th, 2023

Interested in starting a podcast business in 2024?

We put together 25 of the best podcast businesses you can start in today.

For each business idea, we’ll show you real-world examples of other podcast businesses to help you see what it really takes.

Here's the full list:

1. Start a podcast

The podcast business involves creating and producing audio content that people can listen to online.

It’s a popular form of entertainment and information-sharing.

To start a podcast business on a budget, you'll need a few key steps.

First, choose a niche or topic that you're passionate about and that has an audience.

Next, get basic recording equipment like a microphone and headphones.

Then, find a free or affordable hosting platform to publish your episodes.

Finally, promote your podcast through social media, online communities, and word of mouth to build an audience and potentially attract sponsors or advertisers.

How much you can make: $400 — $1,020,000/month

How much does it cost to start: $3,055 (?)

How long does it take to build: 60 days (?)

Time commitment per week: Min. 2 hours/week

How I Started A Successful Podcast Production Company

A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.

About
Jeremy started Counterweight Creative about 8 years ago
Revenue
Jeremy grew the business to $16K/month
Read by 17,804 founders

2. Start a podcast

The podcast business involves creating and producing audio content that people can listen to online.

It’s a popular form of entertainment and information-sharing.

To start a podcast business on a budget, you'll need a few key steps.

First, choose a niche or topic that you're passionate about and that has an audience.

Next, get basic recording equipment like a microphone and headphones.

Then, find a free or affordable hosting platform to publish your episodes.

Finally, promote your podcast through social media, online communities, and word of mouth to build an audience and potentially attract sponsors or advertisers.

How much you can make: $400 — $1,020,000/month

How much does it cost to start: $3,055 (?)

How long does it take to build: 60 days (?)

Time commitment per week: Min. 2 hours/week

How I Started A Successful Podcast Production Company

A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.

About
Jeremy started Counterweight Creative about 8 years ago
Revenue
Jeremy grew the business to $16K/month
Read by 17,804 founders

3. Start a family podcast

A family podcast business involves creating and producing a podcast centered around the theme of family. This can include parenting, relationships, family dynamics, and personal growth. The business would involve researching and planning content, recording and editing episodes, and marketing the podcast to potential listeners.

To run a successful family podcast business, it is important to have a clear vision and mission for the podcast. This can help guide the content and ensure that it is consistent with the show's overall theme. It is also essential to have a strong online presence, including a website and social media accounts, to reach potential listeners and engage with the audience. Collaborating with other family-themed brands and influencers can also help to grow the podcast’s reach and create new opportunities for the business.

In addition to creating and producing the podcast, the business may offer services such as coaching or consulting for families looking for guidance and support. It is important to have a deep understanding of the target audience and to be able to provide valuable and relevant content for them.

Overall, a family podcast business can be a rewarding and fulfilling opportunity for entrepreneurs looking to positively impact families and provide valuable resources and support to their listeners.

4. Start a finance podcast

How much you can make: $10,500 — $150,000/month

How much does it cost to start: $50 (?)

How long does it take to build: 365 days (?)

How I Started A $88K/Month Personal Financial Improvement Website

Millennial Money Man founder Bobby Hoyt and partner Mike Yanda created Laptop Empires, which boasts a seven-figure revenue through their flagship Facebook Side Hustle Course, helping retirees and millennials launch and grow their local Facebook ad agencies.

About
Bobby started Millennial Money Man about 9 years ago
Revenue
Bobby grew the business to $150K/month
Costs
It cost Bobby $5000 to start the business
Read by 9,857 founders

5. Start a design podcast

How much you can make: $10,000/month

How much does it cost to start: $300 (?)

How long does it take to build: 30 days (?)

How I Started A $10K/Month Podcast And Community For Board Game Creators

A podcast and community creator who loves designing board games shares how he started the 'Board Game Design Lab', with his small niche community of around 8,000 people generating $10,000 per month in revenue through consistent quality content and customer focus, with plans to grow online courses and publications for game creators.

About
Gabe started The Board Game Design Lab over 7 years ago
Revenue
Gabe grew the business to $10K/month
Costs
It cost Gabe $300 to start the business
Read by 7,715 founders

6. Start a music podcast

Would you want to share your passion and music skills with other people? Or perhaps you are in a music career and looking for ways to expand your revenue streams? If you match these criteria, becoming a podcast host could be the perfect opportunity for you.

Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

How much you can make: $20,000/month

How long does it take to build: 60 days (?)

On Starting A Blog And Podcast To Inspire Entrepreneurs

A founder shares how she built a podcast network with brand clothing, podcast sales, affiliate sales, and publishing book partnerships, generating around $20k per month, while staying true to her voice and values.

About
Annette started The Digital Vibe Podcast and Network about 9 years ago
Revenue
Annette grew the business to $20K/month
Costs
It cost Annette $10000 to start the business
Read by 5,348 founders

7. Start a real estate podcast

A real estate podcast is an audio show that covers topics related to buying, selling, and investing in properties. It provides a convenient and easily accessible way to stay informed and make informed decisions in the dynamic world of real estate.

Starting a real estate podcast is another popular business idea in the real estate industry.

As a real estate podcast host, you'll be responsible for planning, recording, and editing episodes. Episodes may cover a range of subjects, including market trends, financing options, home improvement tips, and interviews with industry professionals.

You'll also need to promote your podcast and build an audience. If you're successful, you could generate income through sponsorships and advertising.

How much you can make: $30,000/month

How much does it cost to start: $4,000 (?)

How long does it take to build: 30 days (?)

How I Started A Trading And Investment Community That Makes $30K/Month

Max Options Trading, a completely digital education platform founded by Max Heaney, has reached $24,000/month in revenue with over 400 active monthly members, and utilizes a combination of social media, Facebook ads, weekly newsletters, SEO updates, and partnerships to consistently attract and retain subscribers while maintaining transparency and authenticity in the stock trading industry.

About
Max started Max Options Trading over 4 years ago
Revenue
Max grew the business to $30K/month
Costs
It cost Max $4000 to start the business
Read by 3,123 founders

8. Start an equine podcast hosting business

9. Start a health and wellness podcast

Do you have knowledge and passion for health that you'd love to share with others? Or perhaps you are a health blogger or content creator looking for ways to expand your revenue streams? If you match these criteria, starting a health and wellness podcast host could be the perfect opportunity.

In today's world, podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

How much you can make: $3,600/month

How much does it cost to start: $500 (?)

How long does it take to build: 90 days (?)

How To Make A Living As A Body Positive Nutritionist And Dietitian

Learn how a body positive nutritionist and registered dietitian grew her full-time private practice, earning $56k in her first year, through networking and getting mentorship from SCORE.

About
Lynae started Ruby Health and Wellness over 10 years ago
Revenue
Lynae grew the business to $3.6K/month
Costs
It cost Lynae $500 to start the business
Read by 5,206 founders

10. Become a religious podcaster

Do you have knowledge and passion for the religion that you'd love to share with other people? Or perhaps you are a religious content creator looking for ways to expand your revenue streams. If you match these criteria, becoming a religious podcaster could be your perfect opportunity.

Podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

11. Start a golf podcast

If you think podcasting is dead, review the opinion! According to statistics, the number of competing podcasts is growing, but so is the audience hungry to listen. If you love golfing and considering a viable business idea, consider capitalizing on podcasting’s popularity, and start a golf podcast. You can repurpose the blog content into a podcast if you have an existing blog.

To maximize business profitability, you can consider promoting golf equipment and apparel or seek sponsorship from golf equipment manufacturers interested in reaching more customers. Alternatively, you may charge or solicit donations for some or all your podcast content.

How long does it take to build: 470 days (?)

12. Start a weed podcast

How long does it take to build: 2 days (?)

13. Start a sports podcast

Sports podcasting is a business idea that involves creating and distributing a weekly or monthly audio show discussing various sports topics and events. This type of business is perfect for sports enthusiasts passionate about discussing and analyzing the latest news and developments in sports.

To start a sports podcast business, the first step is to create a solid business plan that outlines your goals, target audience, and marketing strategy. It’s essential to research the market and determine what type of content will be most appealing to your audience and how you will monetize your podcast.

One essential tip to running a successful sports podcast business is to consistently produce high-quality content that is engaging and informative. This can be achieved by conducting thorough research and staying up-to-date on the latest sports news and events. Additionally, it’s important to regularly interact with your audience through social media and other channels to build a strong following and keep them engaged.

Another tip for running a successful sports podcast business is to invest in good-quality audio equipment and software. This will help ensure that your podcast sounds professional and is easy to listen to. Building relationships with other sports industry professionals is also a good idea. This can help you secure guests for your podcast and generate additional income through sponsorships and partnerships.

Sports podcasting is a great business idea for those passionate about sports who want to share their insights and analysis with a broader audience. Founders can create a successful and profitable sports podcast business by consistently producing high-quality content and building relationships with industry professionals.

How much you can make: $30,000/month

How long does it take to build: 1 days (?)

I Started A $360K/Year Podcast About Sports Betting

Discover how Sean Green turned his sports gambling podcast into a multi-million media empire generating $30K/month in revenue and over a million downloads annually.

About
Sean started SGPN over 12 years ago
Revenue
Sean grew the business to $30K/month
Read by 5,074 founders

14. Start a podcast episode creation business

How much you can make: $120,000/month

The Power of Podcasting for Building Your Brand

JAR Audio: The podcast agency achieving listen-through rates of 95-100%.

About
Roger started JAR Audio over 5 years ago
Revenue
Roger grew the business to $120K/month
Read by 918 founders

15. Start a news podcast business

16. Start an ask me anything live streaming business

17. Start a live interview business

18. Start a hot topics podcast business

19. Start a newletter padcast business

How much you can make: $4,000/month

How long does it take to build: 181 days (?)

How I Started A NFL Newsletter That Earns $4K/Month [Side Hustle]

A sports writer launched a newsletter that now has over 5,500 subscribers in under 2 years and generates a legitimate side income of over $4,000 a month, with a subscription fee of $12 a year or $2 a month, by providing in-depth analysis for diehard Kansas City Chiefs and NFL fans.

About
Seth started Chief in the North Newsletter almost 2 years ago
Revenue
Seth grew the business to $4K/month
Read by 4,226 founders

20. Start a live q&a weekly show business

21. Start a tips advisory podcast business

22. Start a case studies business

A case study is a document that focuses on a specific topic. Each case study is unique and are often used to understand why something happened, how it works, and how it can be applied in a real-world scenario.

In a nutshell, a case study business provides their readers with an in-depth look at how something was done for a particular subject.

These case studies can be written in any format, but they're most commonly used in business and education.

23. Start a cause awareness raising podcast business

24. Start an introduce yourself podcast business

25. Start an inspiration podcast business

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.