6 Sports Podcast Success Stories [2023]

6 Sports Podcast Success Stories [2023]
Start A Sports Podcast

Sports podcasting is a business idea that involves creating and distributing a weekly or monthly audio show discussing various sports topics and events. This type of business is perfect for sports enthusiasts passionate about discussing and analyzing the latest news and developments in sports.

To start a sports podcast business, the first step is to create a solid business plan that outlines your goals, target audience, and marketing strategy. It’s essential to research the market and determine what type of content will be most appealing to your audience and how you will monetize your podcast.

One essential tip to running a successful sports podcast business is to consistently produce high-quality content that is engaging and informative. This can be achieved by conducting thorough research and staying up-to-date on the latest sports news and events. Additionally, it’s important to regularly interact with your audience through social media and other channels to build a strong following and keep them engaged.

Another tip for running a successful sports podcast business is to invest in good-quality audio equipment and software. This will help ensure that your podcast sounds professional and is easy to listen to. Building relationships with other sports industry professionals is also a good idea. This can help you secure guests for your podcast and generate additional income through sponsorships and partnerships.

Sports podcasting is a great business idea for those passionate about sports who want to share their insights and analysis with a broader audience. Founders can create a successful and profitable sports podcast business by consistently producing high-quality content and building relationships with industry professionals.

Here are some real life success stories of starting a sports podcast:

1. SGPN ($360K/year)

Sean Green (from Los Angeles, CA, USA) started SGPN over 11 years ago.

$30K / month
2 founders / 2 employees

Case Study

My name is Sean Green and I’m the co-founder of The Sports Gambling Podcast Network and co-host of The Sports Gambling Podcast. In 2011 I hosted the first episode of The Sports Gambling Podcast with my partner Ryan Kramer. At the time I didn’t realize I was starting a business, I just thought I was talking about betting on football with my buddy.

In the following ten years, we’ve grown it from two guys recording their conversation in a garage to a legit sports gambling media empire. We have over 15 shows under our brand, multi-million downloads per year and have reached $30K/month in revenue.


2. 247Sports

  • Website traffic: 58.2M/month
  • Business rank: #2.28K

Check out their full website ➜

Learn more about starting a sports podcast:

Where to start?

-> How much does it cost to start a sports podcast?
-> Pros and cons of a sports podcast

Need inspiration?

-> Examples of established sports podcast
-> Marketing ideas for a sports podcast
-> Sports podcast names

Other resources

-> Sports podcast tips

4. Sportsnet.ca

  • Website traffic: 14.5M/month
  • Business rank: #18.6K

Check out their full website ➜


The Sports Gambling Podcast is a sports podcast & blog covering the world of sports gambling including NFL, NBA, NHL, MLB, PGA & College.

  • Estimated revenue: $30K/month
  • Website traffic: 100K/month
  • Business rank: #275K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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