Starting A Japanese Candy Subscription Service
Hello! Who are you and what business did you start?
My name is Bemmu Sepponen (@bemmu) and I run a service called Candy Japan that sends surprise boxes of Japanese candy to people all around the world, on a twice-monthly basis.
After moving to Japan I found the candies here fun to try, so I decided to start a service that would send them to people abroad to try as well. For example we have candy that makes a sound as you blow air through it, ones that start to foam when eaten and a large variety of DIY kits where you mix parts together to create your own candy. Another fun one has you dig through chocolate to find hidden gummies inside.
There are many flavors that you might not see outside Japan, such as rose, wasabi, green tea and Japanese plum (umeboshi). Some candies even have their flavor change when you mix them together, or have mystery tastes where you don’t know whether something will be sweet or sour before you try it. Part of the reason for this variety is the large size of the Japanese candy market, coming up with new concepts for Japanese consumers to try.
Another reason is that every area in Japan has their own...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
