6 Things To Know When Starting A Successful Streetwear Brand

Want to start your own streetwear brand? Here are 6 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a streetwear brand:

#1: Lachlan Sonter, founder of DEAL WITH DEVIL:

We chatted with with Lachlan, founder of DEAL WITH DEVIL ($650/month). In our interview, Lachlan says:

I believe there is a direct correlation between the effort you put into getting the product out there and the number of sales made.

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Read the full interview ➜

#2: Andrew and Phillip Pevzner, founder of LacedUp:

We chatted with with Andrew, founder of LacedUp ($1.1M/month). In our interview, Andrew says:

Early on, we would hire our friends and anyone that was willing to work. To this day, not a single one of our original staff is still with us. Hiring the wrong people for the job will make your life miserable.

Additionally:

Some of the biggest moves we have made and deals we have gotten were from shots in the dark. Don't be afraid to shoot for the moon and make big asks. Our motto now is “you don't ask, you don't get.” Be professional and polite, but never be afraid to ask for too much.

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Read the full interview ➜

#3: Andrew and Phillip Pevzner, founder of LacedUp:

We chatted with with Andrew, founder of LacedUp ($1.1M/month). In our interview, Andrew says:

Look for potential in people, and give them opportunities to grow and develop their skills.

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Read the full interview ➜

#4: Trent and Matt , founder of Empire Skate:

We chatted with with Trent, founder of Empire Skate ($120K/month). In our interview, Trent says:

Get your community behind you. Ask them for feedback on products and ideas. Think big, but start out small. Unless you have a huge budget for starting out, be prepared to compromise on solutions.

Additionally:

Push hard to get deals from your suppliers from time to time. If you are retailing, there will be times you go on sale and you have your margin squeezed. Talk with your suppliers and find out if there are any opportunities for discounts on the stock.

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Read the full interview ➜

Want to start a streetwear brand?

See our full guide ➜