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7 Streetwear Brand Success Stories [2023]

7 Streetwear Brand Success Stories [2023]
Start A Streetwear Brand

Streetwear is a type of clothing that is usually casual but can also be sporty or formal. Streetwear brands sell everything from hoodies and t-shirts to sneakers, joggers, and jeans.

Starting a streetwear clothing brand has many benefits: it allows you to express yourself through your style, and it allows you to connect with people who share similar interests as you do.

One of the main advantages of starting a streetwear brand is that it doesn't require much capital—you can get started with just an idea!

Here are some real life success stories of starting a streetwear brand:

1. DEAL WITH DEVIL ($7.8K/year)

Lachlan Sonter (from Gold Coast, Queensland, Australia) started DEAL WITH DEVIL over 5 years ago.

$650 / month
1 founders / 1 employees
Gold Coast, Queensland, Australia

Case Study

Hey, my name is Lachlan Sonter and I’m the owner, designer and everything guy for the Australian Lux Streetwear brand, Deal with Devil. This business started, in 2017, out of a necessity for my own well-being, and has been working creatively through the brand ever since.

Customers are always so grateful for the service we provide always trying to reach a luxurious standard whilst at an affordable price for many people. And people are always so connected to the story about dealing with our demons and what that impact is on all our lives. Having that feedback from customers is what makes me want to continue this story and push for more collections and reach more audiences, because we all have these negative moments in our lives, and we can all relate to them. I think that’s what makes the brand so special.


2. Empire Skate ($1.44M/year)

Trent and Matt (from Wellington, Wellington, New Zealand) started Empire Skate over 19 years ago.

$120K / month
2 founders / 10 employees
Wellington, Wellington, New Zealand

Case Study

Hi! I’m Matt Wells, co-founder of Empire Skate, an independently run skate and streetwear store based in Lower Hutt, Wellington, New Zealand. We specialize in skateboards, footwear, clothing, and everything in between relating to skate culture.

We have been manufacturing our own skateboards and other skate hardware for the past 13 years. As we have grown so has our product range, and we now stock over 150 different brands from around the world. We continue to grow the online side of our business and have expanded our online presence into Australia. Our average monthly turnover is around $120K per month.


Learn more about starting a streetwear brand:

Where to start?

-> How to start a streetwear brand?
-> Streetwear brand plan
-> How to finance a streetwear brand?
-> How much does it cost to start a streetwear brand?
-> Pros and cons of a streetwear brand
-> How to get clients for a streetwear brand?

Need inspiration?

-> Examples of established streetwear brand
-> Marketing ideas for a streetwear brand
-> Streetwear brand slogans
-> Streetwear brand names

Other resources

-> Profitability of a streetwear brand
-> Streetwear brand tips

4. LacedUp ($13.2M/year)

Andrew and Phillip Pevzner (from Albany, New York, USA) started LacedUp almost 7 years ago.

$1.1M / month
2 founders / 40 employees
Albany, New York, USA

Case Study

My name is Andrew Pevzner, I and My brother Phillip Pevzner are the founders and owners of Laced Up. Laced Up are a chain of high-end collectible sneaker and streetwear resale stores. We carry brands like Supreme, Jordan, Yeezy, Bape, and more, all limited edition brands with the hype behind them. We currently have 4 retail stores in New York and New Jersey and do a good amount of business online through our website. We specialize in offering high-end collectible items in a convenient retail space with great customer service.

We have grown this business from a single store to 4 locations and over $5 Million annually in sales. We have had over 58,000 orders to customers all over the world. We have built a team of over 30 staff, providing new careers for many and financial security for us and our families.


5. Dropout SRL ($1.68M/year)

Kola Tytler (from Milano, Metropolitan City of Milan, Italy) started Dropout SRL over 4 years ago.

$140K / month
4 founders / 8 employees

Case Study

In the second part of the year, we will increase our focus in providing our vast traffic (over 500 thousand unique visitors have landed to dropoutmilano.com between December 2021 and February 2022) with dropout branded products to suit the taste of streetwear wearers.


7. BrownMill Company ($327K/year)

Justis Pitt-Goodson, 26, is a proud entrepreneur who got his start making clothing in eighth grade. A tutor gave him a sewing machine, and he began creating ...

Justis Pitt-Goodson (from Newark, NJ, USA) started BrownMill Company almost 14 years ago.

$27.3K / month
1 founders / 10 employees

Case Study

Justis Pitt-Goodson is the founder, creative director, and CEO of the Newark, NJ-based BrownMill clothing company.

  • Pitt-Goodson and two friends(Taha Shimou and Kwaku Agyemang) built the idea for the streetwear brand. He dropped out of college after two years to pursue his business full-time.

  • BrownMill company attracts NBA players as customers and brought in $327,000 in revenue in 2021.

  • Justis Pitt-Goodson studied business management at Rutgers University-Newark.

  • Pitt-Goodson took internships with stylists and fashion brands in New York while juggling classes.

About BrownMill Clothing Company

The BrownMill Company idea started in 2009 when Justin and his friends decided to create an innovative streetwear brand of luxury clothing touted as a combination of bespoke tailoring and lifestyle.

BrownMill’s clothes are produced using recycled textile material from clothing waste.

How grew BrownMill into a household name

When Justis Pitt-Goodson looks back on his first bow ties, he says he can’t believe he could sell the crooked-seamed designs. But the experience gave him the strength to pursue his dream of streetwear clothes.

After two years, Pitt-Goodson dropped out. He figured since he already knew he wanted to grow his clothing line, his time would be better spent doing exactly that.

Justin and his partners Taha Shimou and Kwaku Agyemang, grew the brand by promoting its online store at local pop-up events until March 2020, when the Covid-19 pandemic.

Began shutting down in-person gatherings. Pushing to open a brick-and-mortar location, the co-founders raised money through crowdsourcing, subscription packages, and outdoor, socially distanced pop-ups.


BrownMill Subscription Model

The subscription model was a product of the co-founders’ audience analysis and their need to generate income. He says he noticed returning customers buying about 12 items across the site every year, so BrownMill responded by offering tiers of bundled clothing ranging from $200 to $1,000 per year in cost.

Customers still spend roughly the same amount in total, a subscription gives people monthly credits to spend on the site, but BrownMill gets the money upfront and uses it on new machinery to help scale the company, Pitt-Goodson explains.

The brand brought in $86,000 in 2020, enabling the founders to put down a $7,000 deposit on a Newark storefront that opened in June 2021. They chose the location due to Newark’s distinct shopping culture, which Pitt-Goodson discovered while working at a nearby sneaker store in college.


Increase Business Sales & Future Plans

In 2023, Pitt-Goodson hopes to reach $2 million in annual revenue by getting BrownMill into traditional retail stores, as per Pitt-Goodson’s thoughts.

Over the next five years, he wants to open two more storefronts in “growing Black communities” like Atlanta, Los Angeles, or Accra, Ghana. He’s cautious about over-expanding.

We don’t want to grow to be too big because then we lose quality control or coolness.

Locally, BrownMill sponsors community basketball games and an urban garden in Newark, and Pitt-Goodson says he wants to be seen as an example of entrepreneurial success in his neighborhood.


Pat Walls,  Founder of Starter Story
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